What are the packaging design styles? What kind of black tea is suitable for drinking?

The brand image and personality of product packaging design have higher requirements. Raymon, the design director of Jaden, a famous brand design company, once said: consumers' psychological and spiritual needs for goods have long been more important than their material and material needs, and personality display is also more important than social performance.

In today's fierce business competition, with the improvement of people's quality of life, there is a higher requirement for the brand image and personality of product packaging design. Consumers' psychological and spiritual needs for goods have long been more important than their material and material needs, and personality display is also more important than social performance. Without these basic product packaging design positioning, no matter how excellent your technology is and how high your input cost is, it is difficult to have an impact. Designers should distinguish the target consumer groups of products, how to convey your knowledge about them to others, and how to strengthen people's recognition, appeal and popularity, which is very important for the consumer groups of product packaging. Therefore, packaging can establish brand image and display brand personality, and become the main means and important part of brand building. According to the characteristics of target consumers, make a good packaging design scheme and get good income and profit in product marketing. For designers, it is of great significance to grasp the style and characteristics of focus packaging.

Designers make different types of product positioning according to the personality, age, occupation, hobbies and economic conditions of male and female consumer groups. The specific style features of Focus Packaging mainly include the following aspects. Animal-style packaging for children's products. Generally, children over 2 years old like animals very much, such as frog prince brand skin care products. Children can play with cute frog images, and bright and lively colors attract children. In the flashy children's packaging, the design full of neatness and modernity is very prominent. The animal images used in the packaging of this product are very vivid, which is convenient for parents to make purchase decisions. Second, the packaging of children's toys in space style. Astronomy, space and science and technology have eternal charm for little boys. Science fiction themes, mysteries related to outer space travel and planetary travel, and adventure themes packaged in various adventure actions are all magic weapons to attract children. According to children's psychology of innovation, innovation and change, new materials and new ideas are applied to packaging design to enhance consumers' freshness and induce their desire to buy. Third, the princess-style stationery packaging. Fantasy and fairy tales provide rich materials for the little girl's packaging design. For example, clear photos and exquisite illustrations such as Snow White and Cinderella on children's schoolbags, and light pink tones are very attractive to girls. Baroque castles, princes, little red riding hood and elf-like figures bring warm experience and imagination to girls, thus cultivating children's rich imagination.

Fourth, urban style record packaging. Suitable for boys and girls. CD packaging with distinctive personality, kraft paper material, simple and modern, mostly using black and white photos of urban scenery, screen printing, trademarks contrast with bright solid colors and steady gray, conveying a distinct impression, slightly youthful melancholy and unique. In addition, the packaging design is also inspired by urban graffiti and splashing colors.

Fifth, supplement energy sports drinks. Suitable for young men, taurine and various vitamins and other energy-supplementing elements attract buyers who advocate nature. For example, the packaging of Pepsi-Cola drinks uses pure green and blue, and the fresh and clean water drops are touching. Give people a fresh and cool feeling. The combination of technology, high performance and speed gives people the feeling of sufficient energy. Black, silver, white and background colors are used as solid colors to express a sense of science and technology. These designs can convey a natural, fresh and technological power.

Romantic Valentine's Day gifts, cakes and cosmetics. Suitable for 25-34-year-old adult women and professional women, the colors are mainly pink, purple, black, light blue green and brown, giving people a subtle and noble feeling. Wallpapers with different textures, bows, lace-like lace, fishing net materials, ribbons and other accessories are very feminine, and are mainly used in lipsticks, eye shadows, creams and skin care products to maximize the integration of fashion and romance.

Seven, fashion avant-garde style beauty cosmetics, functional drinks. Suitable for 18 ~ 25-year-old young women, who are smart and have strong spending power. I like fashionable, healthy, attractive and interesting things, and change my appearance regularly, such as hairstyle, eye shadow and hair accessories. Frequently patronize brand cosmetics retail stores. The visual elements of packaging mainly use dynamic circles, retro circles, romantic grass patterns and psychedelic graphics, and the colors are dark purple, light purple and classic black to express the sense of luxury. It is mainly used for the packaging of personal make-up brands, candy and fashion accessories, which is the ultimate love of young fashionable women.

Jewelry and jewelry packaging bags with traditional elegant style. Suitable for adult women, the packaging bag is made of materials with strong contrast, reflecting classicality and modernity. The material is linen, smooth and glossy blue-purple ribbon, full-drilled knitted fabric, application of laser cutting technology, color matching with gray tone packaging and deep purple ribbon, which perfectly combines tradition and modernity.

Nine, pay attention to detail design style, high-end food and health care products packaging. For some people who like to collect antique calligraphy and painting, it is suitable for adult men. For example, the health care products are packaged with three-dimensional stone carving flower patterns, with simple black and white photos and modern typesetting, and the fonts are sans serif. Combined with the natural and healthy colors of health care products, the products give people a high-end, exquisite and unique feeling.

Ten, luxury gift packaging style ultra-high-end products, accessories. Suitable for middle-aged men and women, the packaging has the meaning of luxury and nobility, and has the characteristics of originality and individuality. It seeks the typical representative of innovative design changes, the quality of handcraft and rare styles, such as the packaging of high-grade cocktails and high-grade olive oil. The limited edition walnut box, special leather, gloss treatment, decorative font and special bottle shape are adopted to make the product packaging convey a precious and unique style.

Eleven, nostalgic style family toolbox, sewing tools, cake decoration and packaging, suitable for housewives. The external design of the package has illustrations from the 1920s to 1930s, showing the girls' adventures. The interior of the package is decorated with colored stripes, which looks practical and fashionable and makes the tedious housework interesting and relaxed.

Twelve, modern style cosmetics, bathing, skin care products, household items packaging. Suitable for young and fashionable mothers, fashionable and elegant colors give people a simple, neat, pure and modern feeling. The font design is full and round, and the graphics are kind and gentle, conveying a relaxed and soft modern temperament. Thirteen, classic style wine, coffee, tea, perfume, high-end food packaging. Rich materials such as leather and walnut are used to convey the sense of history and tradition. The colors are mainly dark blue, gold and colored stripes. Exquisite bottle body embodies rarity and preciousness. For example, the design of a series of tea sets is a classic design from material to technology. When drinking tea, you can savor the feeling of poverty and indifference. Have a sense of culture and artistic conception.

Fourteen, natural and healthy style of organic green food and health care products packaging. Suitable for adult women aged 30 ~ 50, the emotional connection between man and nature cannot be interrupted, because the environment in which man lives is a part of nature. Organic green packaging mainly emphasizes the sense of tranquility and the efficacy of natural ingredients, such as whole grains and spirulina products. It adopts soft color photography style, which embodies truth, goodness, beauty and freshness, and conveys delicious, healthy and excellent quality with interesting graphics and illustrations. Fonts with decorative lines have a traditional feeling, emphasizing quality, taste, perfection and durability. The packaging color is beige and khaki, which symbolizes beauty, and the strong bright color conveys the excellent quality of health care products. Make the package look natural, healthy, nutritious and delicious.