How much is the video planning?

The pre-planning content of short video includes: creative planning of the whole film, promo script, commentary and storyboard. Here, there is little or no creativity in the production of low-priced promotional videos. Scripts and comments are only slightly processed according to the written materials provided by enterprises. On the contrary, expensive promotional videos usually work hard in the early stage. Although the movie hasn't come out yet, we can know the effect of the whole movie according to the previous work. Let's say that the early stage is the soul of the whole film, because the whole middle and late stage is implemented around the guiding ideology of the early stage. The medium-term content is shooting: the price is determined mainly by the difference of equipment and personnel used in shooting. For example, camera equipment has different grades. At present, many production companies have completely eliminated standard definition camera equipment and entered the era of high definition. However, the types of broadcast-level high-definition equipment are also very different. The price of the machine itself has a great choice from tens of thousands to millions. Because most film and television production companies rent equipment from equipment leasing companies, the rents of different models are different, so it can be seen directly from the price of the whole film. For example, a 30,000-50,000 publicity film and television production company will never redo it for you. Eliza and other equipment and shooting AIDS are more or less available, such as elevators, big rocker arms, studios and so on. In addition, it is the difference in personnel. For example, there are senior, intermediate and even amateur photographers, so the commission of different cameras is definitely different. Moreover, creative feature films even use professional directors (for example, Yahoo's advertisements are directed by Xiaogang Feng, and Zhang Yimou has directed many advertisements), and the directors are also divided into national first-class directors, second-rate directors, third-rate directors or amateur directors. Sometimes, actors, production designers and other field staff are needed. Post-production of short video: Post-production includes nonlinear editing, 2D and 3D animation, dubbing, picture color matching, soundtrack and special effects synthesis. And every commodity here may cost you a lot of money. Besides, editing is also editing. It can be divided into rough cutting and fine cutting. Whether the edited film is natural and smooth, the plot is vivid and the montage technique is skillful depends on the level of technicians. ?

Besides, the production of 2D and 3D animation, generally speaking, film and television production companies quote according to the difficulty of 2D and 3D animation, and the general quotation is several hundred to several thousand per second. Two-dimensional animation generally refers to flash, and three-dimensional animation generally refers to animation made by 3D and maya. Among them, the animation made by maya is more inclined to the real picture, so it is also the most expensive. For example, many animation special effects of Spider-Man, Finding Nemo and other blockbusters were made by Maya. Off topic, 1 sec =24 frames. That is, 24 frames in the film. Because every picture needs to be made, film and television companies usually quote by the second. Dubbing, some are national first-class dubbing staff, some are general radio hosts, and some are foreign dubbing, so the prices are different. Film and television production companies usually let you choose your favorite voice as an explanation. Screen color matching refers to the color debugging of the edited screen in order to make the tone of the whole film consistent. For example, the pictures of the Long March are generally "historical", while the advertising colors on TV pictures are generally bright to achieve visual impact and aesthetic artistic effect. Screen color matching is done once every frame (as mentioned above, 1 sec =24 frames), which is rather troublesome, so film and television production companies with low requirements or low bids rarely do it. Music refers to the arrangement of background music, the beginning and end of the film. High-demand soundtracks generally have their own original music, while general promotional videos are public music downloaded from the Internet. Original music costs money, and public music is free. Finally, talk about special effects synthesis. In fact, special effects synthesis is to combine animation, opening and closing, dubbing and sound effects into a real movie. This step is the last step of the whole promotional film. It is a concentrated expression of the overall effect. If the special effects are synthesized well, the whole movie will look more comfortable and impressive. So the price of short video production will be different according to the above production requirements and scale. For example, a film with a price of about 10,000 yuan may be just a company introduction and other explanations in the early stage, and the shooting may be a better DV camera than domestic DV, let alone a professional director and cameraman. In the later stage, it was simply cut and cut, without good dubbing and special effects. In a word, you get what you pay.

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