Business activity planning book

Time flies, hard work has come to an end, and it has ushered in a new starting point and new goals. It is necessary to write a planning book seriously for this purpose. What does a good planning book look like? The following is the business activity plan book (collection) I compiled for you. Welcome to learn from it, I hope it will help you.

Business Activity Plan (Collection) 1 I. Purpose of the activity

During the National Day, our supermarket should focus on daily consumer goods. Therefore, during the 11th period, we can organize "ultra-low-priced goods, strike hard" again, and launch a wave of buying ultra-low-priced goods during the 11th period, which will attract people again and drive the crowds and sales peaks in shopping malls.

Second, the theme of the event

Wonderful birthday, the whole country celebrates.

Third, the activity time

September 31-June 5438+1October 7.

Four. Activity content

1, the National Day is full of joy, and the wonderful drama looks at you.

During the activity, at the west gate of xx, xx invited you to a wonderful xx art performance, with elegant performance style and various literary forms, so that you can feast your eyes on the National Day!

2. I'm from China, with the national flag.

On the day of National Day, anyone who shopped all over 38 yuan on the second floor of this supermarket can get a small flag at the service desk on the first floor with the receipt. (Limited to 500 noodles while stock lasts)

3, autumn clothing listed, famous clothing exhibition.

In June 1 0-June1,new famous clothing such as autumn clothes, casual clothes, professional clothes and professional suits appeared in the fashion clothing hall on the third floor of xx. There is always one suit for your taste among hundreds of clothes. Please come to Jinshanghua 20xx Autumn Dress Exhibition.

4, famous summer clothes, seasonal discounts, ultra-low specials, and finally clearance.

Activity time: 65438+1October 1-7 (7 days)

From 10, 1, the summer clothes of famous men and women on the third floor are held in xx Square, and seasonal discounts are held. The ultra-low price will make you feel excited at home, bring your family and come to xx at the famous brand clothing sale in the west gate of xx!

Department stores will arrange all the counters on the third and fourth floors, and if there are takeout, they will arrange them in a unified way.

5. Seven-day National Day Music, Happy and Affordable Ode

During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits. In addition to the price of vegetables, the departments with shocking prices are: catering, drinks, washing, department stores, knitting, catering and drinks on the second floor. When selecting goods, according to xx's recent activities, it is necessary to select goods in a targeted manner, in principle, it is a flat gross profit. Negative gross profit can be made under special circumstances. During the activity, the old lady who buys food early in the morning must go around site run.

6, shopping has scratch music, surprise prizes are overwhelming.

On June 5th, 10, 1, anyone who has shopped all over 38 yuan on the second floor of our shopping mall, or shopped all over 58 yuan on the first, third and fourth floors, can take part in the National Day prize scraping activity with the shopping receipt, get a scratch card, and scrape off the coating to get the corresponding prize:

First prize: a 29-inch xx flat-panel color TV.

Second prize: a xx washing machine.

Third prize: a rice cooker.

Participation prize: a bag of washing powder or a bottle of vinegar.

100% wins the prize!

National day, shopping, and by the way, you can win the grand prize!

7. Golden Week, wedding season, romantic and sweet.

Once, because of that heartache, now, I want to realize mine for you, that is, give me a chance and be good to you for a lifetime! Honey, let's get married! Let Jin He witness for us, and this feeling will last forever!

Couples who get married during the Golden Week and shop all over 500 yuan in our shopping mall will get a 20-inch free art photo provided by xx wedding photography shop in xx county.

I will give you a gift when you come shopping.

On1October 6-7, customers and friends who have shopped in 48 yuan on the second floor of this mall or 88 yuan on the first, third and fourth floors can get a bottle of detergent at the service desk with the receipt. (Receipts are not cumulative, and each receipt is limited to one item. )

Verb (abbreviation of verb) advertisement

1. Radio advertising time: September 3 1 to1October 7 10.

2.xx advertising TV media broadcast time: 10, 1 to10,7.

3. XX (5 50,000 copies) activities are frank 16 Open 8 pages 16.

4. 10000 poster (posted on the wonderful birthdays of various halls in the store to celebrate the whole country).

5. Inkjet information of in-store and out-of-store activities.

6. Draw the performance background of the 5m x 12m party.

7. The broadcast content of the whole building of the radio service desk is: promotional information.

8. The kanban of the whole building in the store is mainly used for moving kanban and hanging.

9. The main channel of the whole store.

10, outdoor billboard East Gate, Round Gate, South Gate.

1 1, hanging decorative shop corridor painting.

Business Activity Planning Book (Highlights) 2 I. Preface

Contemporary college students are the spokesmen of youth, always full of youthful vitality and passion, and attach great importance to Christmas Eve, Christmas, New Year's Day and other festivals. Under normal circumstances, college students will organize classmates and friends to get together in these festivals to release their passion and relax themselves. So this activity can fully meet the needs of students and expand the influence of the company in the student market.

Second, introduce activities

1. Activity time: one week before Christmas (exact time to be determined)

2. Place of publicity: the main road at the west entrance of anyang normal University Campus, the staircase classroom of the Science Building.

3. Introduction: In order to enrich the extracurricular life of college students during Christmas Eve, Christmas and New Year's Day, and fully relax after intense study, Oscar Studios and KFC jointly launched the "Christmas Carnival" activity. During the event, Oscar Studios will provide students with personal coupons, discount prices for couples tickets, discount prices for Christmas group purchases, and gifts for booking movie tickets. At the same time, KFC will introduce preferential schemes such as buying advance tickets for movies and sending coupons.

Three. Sponsorship scheme

In order to cooperate with this "Christmas Carnival" activity, the Social Practice Department of our school will provide the following resources to help businesses promote it.

1, single banner (50 yuan/day)

2. A single page (100 yuan/day) is used for posting posters.

3. The lecture hall (400 yuan/day) is used to provide consulting services, distribute coupons, book movie tickets and fast food.

Scheme 1: single page for 5 days+single banner for 7 days+lecture hall for 2 days = 1500 yuan.

Scheme 2: 5 days per page+3 days per banner+2 days in lecture hall = 1300 yuan.

Note: The cost of dressing up the ladder classroom is calculated separately, and other schemes can be discussed separately.

Four. Forms of sponsorship activities

1. Display banners and layout notices in advance 1 day (or 5 days) to warm up the advance booking activities in the next two days.

2. 12 Pre-sale of movie tickets was conducted in the lecture hall on February 23rd and 24th, during which the movie trailers of this issue were played in cycles.

3. The specific pre-sale forms of movie tickets can be various, such as couple tickets, roommate tickets (3 people to 10 people) and class tickets (more than 10 people), and the fares can be different.

4. Pre-sale tickets can be accompanied by Ping An Fruit and KFC coupons.

5. You can also join some small activities, such as DIY packaging of safe fruits, to enliven the atmosphere and arouse students' enthusiasm.

Advantages of verb (abbreviation of verb) sponsorship and publicity

1, the school consumption area is concentrated and targeted. Product brands are easy to gain public support. Among them, college students like to pursue fresh, exciting, romantic fashion activities that can show their individuality and express themselves. If merchants can publicize in this kind of activity in which college students participate extensively, the effect can be imagined.

2. Convenient application for activities: Merchants engaged in publicity or promotion activities in colleges and universities must go through a series of applications. Through cooperation with the Social Practice Department of anyang normal University, merchants can get the approval of the school conveniently and quickly, and get the strong cooperation and cooperation from all departments of the Student Union of anyang normal University.

3. Efficient and cheap publicity: In the past school activities, our social practice department has accumulated a lot of publicity experience and built a strong publicity network in the school, which can achieve good publicity results in a short time. And there are enough human resources to complete business activities for businesses!