As a little white, it's my first time to be a self-media. What should I do to avoid those pits?

Many friends follow the trend and do self-media, thinking that there is no threshold for doing self-media, and it is easy to send a video or article casually every day. This idea is naturally wrong! I don't even have a plan. I didn't make any money, but I invested a lot of money and was "cut leeks"! In this era when everyone can learn from the media, there are still many pits to pay attention to. Based on my experience as a media for several years, summarize the novice's guide to avoiding pits ~

The contents of the account are sent indiscriminately.

This is the first mistake that many novice friends will make. When they see fresh content, they will send it to their own accounts and make personal self-media accounts similar to WeChat friends circle. There is no logic at all, let alone users, even the station can't figure out what you want to do, and you don't know which group to recommend your work to. Naturally, there is no traffic.

The correct way is to locate your account before publishing your works, and regularly publish works in a certain field, such as being a beauty blogger. Then this account will regularly publish some beauty-related content, instead of sending a video of catching the sea for a while and a video for a while. The account construction emphasizes personal style, and the content is output vertically, which improves the account exposure.

? Think that there is no money and no traffic.

This is the most worrying problem for the little whites. They think that their new account has no traffic, and they want to increase the recommendation power of their account by spending money to buy traffic. Then you are waiting to be "cut with leeks". Even if the content is not good, it is useless for the system to push you 800 times a day! The money went down the drain.

In fact, the new account system will be supported. Different platforms have different support periods, and some support periods range from seven days to one month. Therefore, after registering an account, we should seize this support period, release high-quality, nutritious or outstanding personal style works, and attract the first wave of fans. If the follow-up account is started and you want to get more income, then consider whether to spend money to open traffic.

Spend money on classes.

This kind of leek cuts the most, cutting one crop after another. When brushing the video, many white people saw some bloggers give a well-organized lecture to teach others how to be self-media. 0 fans earn more than 10,000 yuan a month, and also exposed a revenue data (PS) that I don't know where to get, which makes many people eager to buy various tutorials. Prices range from tens to hundreds of yuan. As a result, the so-called tutorial is a PPT, which contains some nonsense. I made money, but you are just a big enemy. ...

It is recommended that Xiaobai read more and brush more works published by different high-quality bloggers, and think about summarizing the highlights of these bloggers. For example, some bloggers do a good job in video quality, and some bloggers are very funny. It is much better to explore slowly and naturally than to spend money on a tutorial on paper.

Purchase too much equipment in the early stage.

No matter what field you want to do, don't invest too much money to buy all kinds of equipment in the early stage, but leave yourself a way out. If you can't do it, you won't suffer heavy losses. Many people are in high spirits at first, and when they really start to do it, they find that the reality is very skinny, and they follow suit to buy DJI Yuntai, digital cameras and so on.

In fact, if you want to buy a better mobile phone to shoot video (2-3k is enough), the key is that the mobile phone should have anti-shake function, so that the picture will not shake too much when shooting video, but now many mobile phones can do this. I remember a few years ago, when I first started to do self-media, many people spent thousands of dollars to buy a Yuntai camera to shoot videos. I think it's too expensive and it's very painful to buy. Now I'm glad I didn't buy it!

In addition, remember to buy a mobile phone with large memory. After all, shooting clips takes up a lot of memory space. In addition, just buy a tripod (the kind with adjustable height), and a tripod within 100 yuan is very good. These two early days are really enough, and you can buy them later as needed.

Make videos at will.

Making videos is very particular about the lens language, but some babies usually don't pay much attention to this. Making a video, no matter whether it looks good or not, is up to standard, but what I want to say is that it really doesn't matter whether you like it or not, and the content must be what users like.

The correct way is to make an outline of what you want to shoot, what scenes you want to shoot in each shot, and what intentions you want to express, so that the content is organized and you can shoot according to this plan. And the content must be updated at a fixed frequency. If you can't do it once a day, do it once every two days. Don't send videos once a week, once a day. If you don't send video accounts for a long time, the heat will drop. Even if fans pay attention to you, they will get off when they see that you don't update your works for a long time, and some works can be accumulated slowly to avoid falling into the bottleneck period of not updating your works.

Don't rub against social hotspots

This is a no-no, although it is easy to attract people's attention to get more traffic, the risks of headlines are great, such as speculating some old news, rubbing against social heat, consuming disasters, saying some controversial topics, or forwarding some fake news without confirmation, and then explaining it yourself, which is simply asking for death.

Do a good job in the content of your account, don't think about taking the so-called "shortcut", the title is small, and things may be "tea" by relevant departments. It is necessary to create a general topic around the track and attract more people through interesting content. At this time, the platform will feel that you are valuable, and if you push it to more people, there will be traffic.

Having said that, the little whites have mastered some knowledge points. Let's share some tips ~

The title and cover should be attractive, the quality of the cover should be clear, and it will be more intuitive with relevant words.

Don't recite other people's material, make your own original content, so as to get more traffic recommendations and protect your own works.

Don't pay attention to each other with others, it won't help, but it will reduce the account weight and affect the push traffic. You should rely on your own content to attract precision powder.