Why is it so profitable to invest in children's parks?

I. Economic development

Since the reform and opening up, China's economy has developed rapidly, becoming the second largest economy in the world. People's living standards have improved, and their consumption power has been significantly enhanced. Playing is a child's nature. In the past, due to economic constraints, children could only play with mud and some simple amusement equipment. Now with the improvement of economic conditions, parents are of course more willing to let their children play in a clean, tidy, safe and interesting children's paradise. The development of national economic environment has promoted the improvement of family consumption capacity and laid a solid foundation for the development of children's paradise.

Second, open the second child policy.

With the liberalization of the second child policy, the population aged 0- 14 in China is on the rise every year. According to "20 15-2020 China Children's Indoor Amusement Park Industry Comprehensive Market Research Report", there are 80% families, and children's expenditure accounts for 30%-50% of the total family expenditure. As parents, "post-80s" and "post-90s" are becoming the main consumers. Compared with the previous generation, their consumption concept is more casual, their parenting concept is more refined, and their pursuit of quality of life is higher, which is an important reason for the rapid development of children's paradise.

Third, the advantages of indoor environment

With the increasingly serious urbanization, children have less and less space to play. Now they are all residential houses. When the children get home, they can only play with toys and watch TV by themselves. There is a great demand for children's parks in the market, but outdoor children's parks have gradually withdrawn from major cities because of their poor safety and great impact on the weather. Indoor children's playground with indoor space as the main scene provides a comfortable playground for everyone and meets everyone's demand for amusement, making indoor children's playground very popular in the market.

Fourth, the industrial upgrading of children's paradise is more suitable for the market.

For the children's amusement park industry, after years of development, it has developed from traditional equipment to a single game, and has developed into a multi-functional amusement place integrating early education, theme photography, birthday parties, parent-child restaurants, children's custody and so on. From the perspective of parents, a single game can no longer meet the demand, and more is to learn knowledge and help children grow up. Due to the lack of continuity of industrial chain, the traditional children's playground has been abandoned by parents. While choosing children's paradise, department stores pay more attention to novel and multifunctional children's paradise.