Why can the basic classic models of Uniqlo become the overlord in everyone's wardrobe?

Photography: young

Uniqlo usually gives the impression that you can form your own personal style without relying on fashion trends. So when asked why Uniqlo is chosen, most people's answers are cheap, practical, simple and versatile.

But with the advantages of cheapness, practicality, simplicity and versatility, can the basic classic models of Uniqlo occupy a dominant position in everyone's wardrobe? I don't think it's that simple.

As a Japanese man who knows how to live best, Matsuura Yataro once said, "Basic clothing is the kind of clothing that can make yourself and the people around you feel relaxed under any circumstances. The charm of Uniqlo is that no matter what goods, people can always feel the unique love behind the Uniqlo brand. "

Presumably, everyone has noticed Uniqlo's newly launched 19 FW functional aesthetic clothing, which makes consumers feel the brand's LifeWear concept with the basic functional aesthetics of paying equal attention to function and design. So today, with the 12 basic item in 19 FW men's wear, Uli wants to give you an exclusive evaluation of Uniqlo according to the four life aesthetics she found in brand clothing, so that everyone can feel a wave of new functional aesthetics of Uniqlo.

Go to the movies right away ~

Both life and work, food quality and clothing fabrics have their own standards, and keeping them at a certain level is the embodiment of professionals. Habitual settling for second best, lowering standards may sometimes make people relax, but at the same time it also loses fun and challenges. In terms of fabric selection and design standards, Uniqlo sets an example to reassure users.

EZY ankle pants

Let's start with these EZY ankle pants. As we all know, sometimes pants are easy to wrinkle after sitting for a long time, which makes people look sloppy. EZY ankle pants, on the other hand, are made of beautiful texture fabric, which avoids this embarrassing situation and is not easy to wrinkle even after washing.

Men's EZY ankle pants, article number: 4 18928, priced at 249 RMB.

At the same time, the gray color matching style is very elegant, coupled with the design of ironing seams, if you happen to wear a formal dress to work, then these pants must be your best choice.

"EZY regular fit ankle pants"

Another EZY regular fit ankle pants seems to be just a pair of pants, but in fact, this pair of pants represents Uniqlo's homemade technology EZY, which is made of stretch cotton twill fabric, which has good resilience but can ensure comfort. If you don't believe me, you can go to the store and grab a pair of EZY ankle pants that fit regularly. It is amazing that the fabric can be stretched by external force and restored to its original state.

Men's EZY regular fit ankle pants, item number: 420848, priced at 249 RMB.

The loose waist and hip design ensures that your thighs and hips have enough room to move. No matter how you swing, you won't feel bound, which helps to create a simple and neat style. It is definitely one of the pants that City Boy must enter the closet.

In these two pairs of trousers, there are two small highlights to share with you. The first one is the hidden drawstring design that can improve the comfort and liberate the belt, and the convenience is five stars!

In addition, the waist of these two pants are supported by elastic elastic fabrics. You will know how convenient and comfortable this design is when you try to wear a belt to face different occasions.

"comfortable coat"

After talking about reassuring pants, the next step is clothes. To tell the truth, perhaps with the growth of age, the requirements of choosing clothes, in addition to style and design, pay more and more attention to fabrics and comfort. The first dress is a comfortable coat of a suit coat that I think has been ignored by everyone. First, get rid of the tough appearance of the formal coat and adopt elastic and soft fabric, which is not easy to wrinkle and very attractive.

Men's comfortable coat, article number: 4 194 30, priced at 499 RMB.

However, the key point is that the shoulder width is moderately increased, and the tailoring at the pockets and hem is curved, so that the coat is moderately close to the body but not tight, which is very suitable for those well-behaved boys who are stable and not stuffy.

Although it looks a little formal, you will find that whether it is a formal style or a light city boy, a comfortable coat can solve it.

"Worsted elastic slim poplin shirt"

Next, this worsted elastic slim poplin shirt is also worth mentioning, because it is full of contradictions.

Men's worsted elastic slim poplin shirt, article number: 4 19002, price: 199 RMB.

Because although it is a slim fit, it is actually a poplin fabric with soft skin, so the fabric is very malleable. It is interesting to find that it is slim but not hoop!

Then let's talk about its design. The size of a shirt pocket is difficult to measure. It's too big to look good and too small to look good. Therefore, this worsted elastic slim poplin shirt is finally presented in a big pocket style that can be put into ID cards and passports. This design helps the already rigorous and neat shirts become casual and suitable for business and leisure.

"u series round neck t-shirt (long sleeve)"

The third thing I want to say is the most mentioned U-series T-shirts (long sleeves). In Steppy, we often see several editing teachers wearing them. After matching a few colors, you can play tricks in teams.

Men's U series T-shirt with round neck (long sleeve), article number: 4 19548, price: 149 RMB.

Compared with the ordinary UNIQLO tee, the U-series feels thicker and is not easy to penetrate color. In addition to the familiar loose silhouette of shoulder drop and wide hem, the relatively tight neckline and pocket design also add a modern feeling.

I believe everyone knows that Uniqlo is boldly trying more colors. This season's U-series T-shirt has also introduced six modern colors, which gives us more choices. No matter the style, fabric or color matching, a T-shirt that can't go wrong is naturally a long sleeve for everyone in autumn and winter ~

Some people are afraid of the change of the status quo. Once their habits and environment change, they will be nervous and depressed. On the other hand, if people don't grow up in a changing environment, how can they cultivate the ability to cope with all difficulties? The same is true of Uniqlo's clothing.

"BLOCKTECH hooded jacket"

I guess you already know this super-adaptable dress, tada, yes, it is Uniqlo's black technology masterpiece BLOCKTECH hooded coat.

Men's BLOCKTECH hooded jacket, article number: 420666, priced at 499 RMB.

If I can describe it in ten words, it's probably: windproof and waterproof, light and portable. The important point is that although waterproof is not easy to produce sultry feeling, it can remain comfortable for a long time even in the most annoying rainy weather in Guangdong, which is very convenient for activities.

I believe you have also found that compared with ordinary brands of jackets, the cuffs of BLOCKTECH hooded jackets adopt hook-and-loop design, which is not easy to hinder daily activities; Moreover, the elegant hood design ensures that your handsome hairstyle will not collapse in rainy days, and you can basically cope with sudden light rain in time, saving the trouble of taking an umbrella.

"Military jacket (MA- 1)"

Next is one of your favorite autumn and winter coat styles. The military jacket MA- 1 and Uniqlo are made of waterproof fabrics, and the interior is moderately filled, which not only helps to prevent rain moderately, but also can cope with wet and cold weather in winter.

Men's military jacket (MA- 1), article number: 4 19963, priced at 399 RMB.

At the same time, the classic pocket design on the arm and the leather-covered zipper buckle also add a touch of exquisite fashion to the loose version. It's a little cool to wear them for everyday leisure or dating!

I recently learned a sentence when I was chasing a TVB drama, "What is hidden is more important than what is revealed". Even if it is black and white now, it may be black and white next time. Not everything can be found according to your own ideas. Don't rush to comment. Maybe you will find more new knowledge, just like Uniqlo's single product. Who says they only have one way?

"cowboy shirt"

When it comes to variety, boys' shirts are indispensable. It has gradually become an evergreen denim shirt that everyone wears every day, and naturally it can walk steadily.

Men's denim shirt (long sleeve), article number: 4 190 16, price: 199 RMB.

It is a casual style to wear outside, but if you want to wear a modern look, you can try to wear a dark leisure suit coat. The original casual clothes will instantly look advanced!

"denim jacket"

In fact, many people have two small misunderstandings about denim jackets: Is it usually only suitable for taking out? Is being fat not suitable for all buttons?

Men's denim jacket, article number: 4 19962, priced at 299 RMB.

Actually, it's not at all As long as you are not very fat, tannic acid has the effect of losing weight. In addition, Uniqlo has specially designed a slightly wider shoulder line, which will not be tight or fat after wearing it. Put on the cool MA- 1 and you can go out in Shuai Shuai.

"Wash old flat pants"

For many boys with thick thighs, if they wear wide pants directly, they may make the whole person look bigger. So what kind of pants are the most suitable? Why don't you have a look at these clean straight pants?

Men's washed old plain trousers, article number: 4 189 17, the price is 249 RMB.

I won't say more about how classic Chino is. Pants made of this fabric can help you create a suitable shape, whether it is a casual occasion or a slightly formal workplace, and the possibility of matching is absolutely high.

The straight tube design below the knee well modifies the problem of leg lines. No matter how thick and thin your legs are, you can't find them under these two high-waisted straight tubes.

If you just want to be happy, it will be lonely, if you just want to be happy with your relatives and friends, it will be boring. No matter at work or in life, please use your brains to make others feel happy and considerate. At the point of customer first, Uniqlo is really trying to broaden the happiness range of users.

Uli has always felt that the attractive skills of Uniqlo basic models are not only reflected in fabrics, patterns and compatibility, but also in solid sewing and meticulous details.

"Washed overalls and shirts"

First of all, I want to talk about shirts. Why? If you have carefully studied Uniqlo shirts, you will find many small surprises, which Uniqlo is undoubtedly familiar with. For example, this washed overalls shirt can be found at a glance with two large arc pockets on the chest. At the same time, if you look carefully, you will see a pocket with a place to put a pen, which shows that skilled craftsmanship will create surprises!

Men's washed dress shirt, article number: 42 1 164, price: 199 RMB.

At ordinary times, everyone thought that it would be over at this point, so if you look at it patiently today, you will see details that you would not notice at ordinary times-the red ear cloth belt on the inside of the shirt collar, the exquisite and neat sewing process, the red line pressing on the inside of the front, and so on. , instantly make this work shirt look different!

"hooded zipper sports cardigan"

Let's take a look at this hooded zipper open men's wear. It looks ordinary, but the softness of the object makes people feel at ease and comfortable, just like sleeping under a soft quilt in the winter sun.

Men's hooded zipper cardigan, article number: 4 18706, price: 199 RMB.

But the most difficult thing to find is that the jacket adopts a hood without pressure line and a slightly shorter drawstring design. The advantage of this design is that it can show our neat neck lines without being bloated up and down, which is very suitable for winter sports or leisure travel.

The above is a small evaluation of Uniqlo today. I believe everyone will feel the new functional aesthetics proposed by Uniqlo 19 FW after reading it.

After editing for so long, Uli found that in the collocation articles we made in the past, when people saw some pictures they liked, because there was no logo on clothes and trousers, they often asked about the brand of the single item or bought the link in the comment area, but they didn't know that the single item they were looking for could actually be found in Uniqlo.

As we all know, Uniqlo has been advocating LifeWear's life philosophy. Although I don't know what others think, from my personal understanding, I think the clothes that can make people enjoy life and help people in trouble can probably be Uniqlo's so-called LifeWear.