Is Huawei's camera Leica? Does Huawei bully people?

In the camera industry, the price of Leica cameras is more than 10,000 yuan, while Huawei's Leica only sells for several thousand yuan. Undoubtedly, this is an important propaganda point of Huawei. Actually, this Leica is not a Leica.

Simply put, the Leica of Huawei mobile phone is similar to Nokia's carl zeiss-certified lens, that is, the lens hardware is designed and developed by Sony, which currently occupies half of the global mobile phone lens market. As we all know, only Sony has the ability to develop top-level mobile phone lenses, including the lens of iPhone, which is also customized by Sony.

Huawei P 10 and P 10 Plus camera modules are mainly supplied by Yu Shun and Guangbao. The camera lens comes from Li Guang, Taiwan Province Province; The camera chip comes from Sony; The camera motors are from TDK and Sanmei in Japan. Lycra does not produce mobile phone cameras, but only focuses. In addition, the imaging effect of mobile phone is not only a problem of camera hardware. That is, using the same camera, different manufacturers have different training on the camera of mobile phones, and the final imaging effect is also very different.

For Huawei, the cooperation with Lycra is only the cooperation in camera post-adjustment, but it can kill a number of domestic mobile phone manufacturers, which is better than many foreign mobile phones by the way.

The focus of Huawei's promotion of Leica lens is that Leica provides software support for Huawei mobile phones equipped with Leica lens, that is, imaging adjustment and camera professional mode development. This is the soul of Leica's virtue. Leica itself has only professional cameras, but no mobile phone products. Now we are exclusively authorized to cooperate with Huawei to provide software technical support and lens hardware adjustment. Huawei's mobile phone has won the blessing of high-end lenses through its strong alliance with Leica and Sony, so Huawei's promotion of Leica is not cheating. Being able to obtain the exclusive certification of Leica has already explained Leica's attitude.

Huawei has a certain history of making mobile phones. But it's only in recent years that you want to make a profit from your mobile phone. The establishment of Huawei Terminal Company marks the beginning of Huawei's efforts to build its own mobile phone brand.

In 20 16, Huawei announced that it would cooperate with Leica, a German company with a high reputation in the camera field, to develop mobile phone cameras and launch P9 and P9 PLUS mobile phones. At the signing ceremony of cooperation between Huawei and Huawei, Huawei President Ren attended in person. It is reported that Ren once talked about Huawei's future strategic direction on different occasions. Ren released Document No.80 to all employees of Huawei. Ren said that in the future, 90%~95% of information flow in human society should be images, so how to provide a supporting platform for images? We must first understand the image. What is the algorithm for future images? What genes are there in the image? I think Japan leads the world in image. As far as the construction of tomorrow's image system is concerned, can we solve the future algorithm problems along the existing genes? Of course, I'm not just talking about 4K TV, but also VR. We have more problems to solve. We think Japan has this gene. With all the research institutes in the world, it is possible for us to lead the world in image technology. Of course, we don't want to make TV and other image products, but the platform we make should be able to support the transmission of future images. It can be seen that Ren attaches great importance to cooperation with.

As soon as the press conference opened, the industry was in an uproar and the controversy continued. The outside world has speculated on the significance of cooperation between Huawei and Leica. Then why should Huawei cooperate with Lycra?

First of all, we can look at well-known brands in the field of mobile phone cameras, such as Sony, Samsung, OV and Canon. We can see the situation in 20 16 years, and Sony's market share of image sensors can't be shaken.

According to public information, there are many camera module suppliers in China, such as Yu Shun Optical Technology (Group) Co., Ltd., Shenzhen Oufeiguang Technology Co., Ltd., Xinli Optoelectronics Co., Ltd., Qiuti Technology (Group) Co., Ltd., etc. These companies are more responsible for camera assembly than camera design and proofreading. If Huawei wants to compete with giants such as Apple and Samsung in the mobile phone industry, it is obviously impossible to rely on domestic camera suppliers to provide high-quality camera sensors.

At present, almost all camera sensors are Sony. This is not surprising. Japan has accumulated many years in the research and development of optical and electronic products, and the camera, as an extremely precise component, requires very high structure and accuracy. It is not easy to become bigger and stronger without years of amazing accumulation. The camera market is also very stable, and brand influence and reputation are more important than other industries. If China wants to make camera components comparable to Japanese, it still needs to focus on exploring for many years, which is one of the gaps that we need to see clearly. Sony's leading ability is not a temporary achievement.