What should we pay attention to in the copywriting of city propaganda films? How to write?

Copywriting is the core part of the whole shooting process, which has great guiding significance in the whole shooting process. Therefore, any excellent city propaganda film cannot be separated from excellent copywriting. Next, Bian Xiao of Honggua Media will tell you what the company should pay attention to when reviewing the copy of the producer's group promotional film:

1. Is there a detailed introduction to urban culture, scenic spots and urban development in the copy? First of all, before making the city propaganda film, we should determine and clearly understand the specific situation of the city, including the human environment, natural environment, urban development and so on. Copywriting a city propaganda film is just like writing a composition. It should be described according to its own real situation, and the copywriting script should use clever words, express real feelings and be fluent in sentences. A complete corporate promotional film, copywriting script is the core part! ?

Second, there should be a detailed script outline of the propaganda film in the copy. After detailed communication with customers, write the script outline for designing city propaganda films. The structure of the promo script consists of three parts: the beginning, the middle and the end. ?

1, beginning. It occupies a very important position in the promotional film, and its role is to attract attention and improve the audience's interest in watching. ?

2, the middle part. Divide paragraphs in different levels, so that paragraphs can be connected naturally; The content is clearly expressed. There are details. ?

3. The last part. Summarize the whole film and ask questions. Be consistent, concise and powerful. ?

Third, can the script copy fully reflect the creative idea that the promotional film wants to convey?

Before writing a script, we should first analyze and study the relevant information of customers, make a clear positioning, and determine the theme of the city propaganda film. After determining the theme of the promotional film, conceive the image of the promotional film, determine the form of expression and some creative skills. This requires the professional team of the production company to operate, so as to grasp the relevant information and situation in a short time.