Traditional Culture Encyclopedia - Photography major - Photographic book cover background material

Photographic book cover background material

What is illustrated cartoon and where is its application? Popularization of illustration knowledge

1. Illustration significance

In the field of modern design, illustration design can be said to be the most expressive, and it is closely related to painting art. Many expressions of illustration art draw lessons from the expression of painting art. The marriage of illustration art and painting art makes the former make great progress in exploring the diversity of expression methods and in the depth and breadth of design theme expression, showing more unique artistic charm and thus more expressive. In a sense, painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of illustration development, its application scope is constantly expanding. Especially today, with the rapid development of information, people's daily life is full of all kinds of commercial information, and illustration design has become an irreplaceable art form in the real society. Therefore, the purpose of our research is how to study, think and study modern illustration knowledge in depth and serve the society better.

2. Illustration definition

The definition of "illustration" in Ci Hai is: "refers to pictures inserted in books and periodicals. Some are printed in the middle of the text, and some are inserted in the pages to supplement the content of the text or for artistic appreciation. This explanation is mainly aimed at the definition of book illustrations, which is a narrow definition.

With the advent of the information age and the development of modern society, the meaning of modern illustration has changed from a narrow concept (limited to paintings and pictures) to a broad concept. "Illustration" refers to the pictures inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, collectively referred to as "illustration". Illustration, in Latin, means "light up". Reading words and thinking about meaning were originally used to increase the interest given by words in publications and make the words more vivid and vivid in readers' minds. In today's various publications, the importance of illustrations has far exceeded the foil position of "luminous words". It can not only highlight the theme, but also enhance artistic appeal.

Illustration is an art form. As an important visual communication form of modern design, it occupies a specific position in modern design with its intuitive image, true sense of life and beautiful appeal. It is widely used in many fields of modern design, involving cultural activities, social public utilities, commercial activities, film and television culture and so on.

3. Historical evolution of illustrations

The development of illustration art has a long history. In your eyes and mine, ordinary and simple illustrations have great connotations. From the world's oldest illustration cave mural to the Japanese folk print ukiyo-e painting in the Edo period, all of them show the development of illustration. Illustrations first developed with the changes of newspapers and books in the early19th century. Its real golden age first began in the United States in the 1950s and 1960s. At that time, the illustrations just separated from art works were obviously drawn, and most of the authors engaged in illustrations were professional painters. Later, influenced by the school of abstract expressionism, they turned from concrete to abstract. It was not until the 1970s that illustrations returned to the realistic style. China's Early Illustration Forms

The earliest illustrations in China appeared in the form of printmaking. With the introduction of Buddhist culture, they used "disguised" illustrations in the scriptures to publicize their teachings. At present, China's earliest prints are recorded in historical materials, namely "Dalagni Curse" published by Tang Suzong. The title page painting of King Kong Prajna Sutra published by Tang Yizong Xian Tong in the 9th year (868) is the exact date. In the Song, Jin and Yuan Dynasties, book illustrations developed greatly. The application scope has expanded to medical books, historical geography books, archaeological catalogue books, daily encyclopedia books and other books, and color overprint illustrations have appeared. During the Ming and Qing Dynasties, it can be said that the ancient illustration art developed greatly, and there were book engraving industries all over the country. Different regions have formed different styles. The forms of illustrations are: frontispiece drawings, text illustrations, top or bottom drawings, paintings on inner pages or title pages, and cards.

The historical evolution of ancient illustrations in China can be regarded as the development history of printmaking. It is also the history of folk New Year pictures. It's just that folk New Year pictures became commodities independently earlier, which is the predecessor of commercial illustration.

The history of illustration in Europe is similar to that in China, and it was first used in religious books. Later, illustrations were widely used in natural science books, grammar books and collections of classic writers.

Illustrations have found a huge living space since the birth of the mother book. With the development of technology and the needs of society, rich carriers are constantly emerging.

4. Illustration application scope

Publications:

Illustrations used in book covers, inside pages, coats and catalogs.

Including illustrations used by newspapers, magazines and other editors.

Commercial publicity: illustrations

Advertising-including newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements;

Business image design: product logo, corporate image (mascot);

Commodity packaging design;

Packaging design and illustrations-consumer guides, commodity descriptions, brochures, charts and catalogues

Video multimedia:

The role and environmental art setting or interface design in film and television dramas, commercials and networks.

Game design:

Game promotion illustration, game character setting, scene setting

Animation, cartoon, cartoon

Animation original painting setting, cartoon design, cartoon design

Basically, all commercial paintings can be counted as illustrations.

Two types of illustration applications

In the field of graphic design, we are most exposed to literary illustrations and commercial illustrations.

Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature.

Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce.

The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction.

5. Functions and functions of illustrations

Illustration definition

Modern illustration is different from ordinary artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities.

Art illustrations usually have three functions and purposes:

First, as a supplement to the text;

Second, let people get the satisfaction of perceptual knowledge;

Third, show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life.

The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy.

The appeal of modern illustration

The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince what they convey, accept the propaganda content gladly in the aesthetic process and induce them to take the final action.

(1) Display vivid and concrete images of products and services, and convey information intuitively.

(2) Stimulate consumers' interest.

(3) Enhance the persuasiveness of advertisements.

(4) Enhance the attractiveness of commodities and stimulate consumers' desires.

What kind of cartoon is this? Looks like BL's. In ancient times, this was an illustration of a novel, not a cartoon. It looks like an illustration from the tenth century.

It is an illustration in a boy's composition.

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