? What occupations can advertising study abroad engage in?

do you like to participate in making eye-catching advertisements? The professional competition in the advertising industry is very fierce, but the rewards are also very rich. There are many interesting occupations in this industry. Interested friends, let's learn about what careers advertising for studying abroad can engage in!

Typical occupation of advertising industry

1. account manger

As an advertiser executive, you are essentially a middleman between advertising, media companies and their customers. You will contact customers to understand their advertising needs and negotiate a time frame and budget. You will work closely with media organizations to formulate advertising programs that meet the needs of customers and ensure effective communication between the two parties. You will supervise the work progress of the organization, update the customers and deliver the final products for review.

account manger needs excellent oral and written skills. For this position, you need to be organized, able to work under pressure and be able to complete the task within the specified time. This position is open to graduates of any subject.

2. advertising writers

advertising writers provide words for advertising activities. This includes the titles, slogans, texts and banners of printed advertisements and leaflets, as well as the writing of online advertisements, social media, television and radio. As an advertising copywriter, you should make a creative briefing with the artistic director, study and create a written manuscript that is suitable for the visual effect, so that the advertising activities can effectively meet the customer's briefing.

to be an advertising copywriter, you must be very creative, be able to write attractive articles and work well in a team. Related degree subjects include marketing, business, management, media and psychology, although this position is open to graduates of all disciplines.

3. artistic director of advertising company

the artistic director of advertising is responsible for developing the visual elements of advertising activities, working closely with copywriters and graphic designers to come up with creative and eye-catching advertising activities to meet the requirements of customers. In this position, you will send sketches of advertising activities to customers, outlining your ideas (that is, "draft" of printed matter and "storyboard" of TV).

An advertising art director needs to have a strong insight into details, be creative, have relevant IT skills (such as Photoshop and Illustrator), and be able to work well under pressure.

4. Social Media Manager

As a social media manager, your job will be to raise brand awareness, manage the company's social media channels, including Twitter, Snapchat, Instagram and Facebook, and develop activities that are in line with the company's brand.

you need to formulate a social media strategy and set goals, create and arrange attractive social media content, and use tools such as Google Analytics to monitor the performance of your channel. Social media platforms are constantly changing, so as a social media manager, you need to be able to adapt to changes quickly and stay at the forefront of the trend. You must be organized, creative and have excellent written communication skills. This position is suitable for graduates majoring in business management and marketing.

5. Sales representatives

Advertising sales representatives sell advertising space to customers. You will work for employers in the media industry, who will hire you to sell space to advertisers in their newspapers, magazines or radio programs and negotiate prices with customers. For this position, you need strong persuasion and negotiation skills, the ability to build good relationships with customers, and excellent computing skills.

Atypical advertising career

6. Graphic designers

Graphic designers create visual concepts for organizations. As a graphic designer, you will work with customers to develop ideas and create designs that meet the company's brand and goals. You can do it by hand or computer software. These designs can be used for many different purposes, including websites, magazines, advertisements, product packaging and display.

Graphic designers will need an undergraduate degree related to graphic design, and they will need to establish a work portfolio to show to potential employers when applying for jobs.

7. Market research analyst

The job of a market research analyst is to study market conditions, analyze market and sales trends, collect information about competitors, find out what products people want and who will buy them at what price, and measure the success of previous market activities.

This information about the target consumers will be used to help companies market their products, so that they can make advertisements, advertising brochures and sales plans. For this position, you must have excellent written and oral communication skills, which means that students who graduated from social science courses, such as psychology, economics and sociology, will be very suitable for this position. The analytical ability of this position means that graduates need strong digital skills, which means that graduates of statistics, mathematics and research methods are also in demand. Some positions may require a master's degree.

8. Advertising photographer

As an advertising photographer, you will take eye-catching photos of the products or services advertised. These photos should be of very high quality and attract customers' attention to advertisements, making them want to buy the products offered. In order to do this, advertising photographers will meet with customers to discuss their vision for shooting. Photographers need to know what kind of photo style customers want and what information advertisements want to convey to consumers. After taking photos, the advertising photographer may need my photos.

For many advertising photographers, a photography degree is very valuable here. You also need practical methods to solve problems, strong technical skills and creative talent in lighting, software and camera equipment.