Traditional Culture Encyclopedia - Photography major - Happy single! Cool girl Grace Chow and her king Alexander.

Happy single! Cool girl Grace Chow and her king Alexander.

Grace Chow, who is single again, is in a super good mood. She is busy gathering with her best friend and bringing goods to the store.

I couldn't help watching this sweet girl twice and found that she is a cool girl who loves to wear alexanderwang.

I have to say that this alexanderwang black short tight skirt with mink coat is really delicious!

What do you think of when you mention alexanderwang?

Square diamond bag? Flash drill drag? PVC transparent sandals?

The letter logo black silk? Or ...?

Idol hipsters all over the world love to wear them, and every single item can explode ins, little red book and circle of friends. ...

Alexander Wang Shiny rhinestone small square bag

Alexanderwang handsome chain wallet

Alexanderwang flash diamond clutch bag and letter black silk pantyhose.

Cool girls wear alexanderwang.

Kim Hyun A also likes to wear King Alexander:

Alex Wang (Wang Daren), who has long hair, was once dubbed as a "cool girl" in a funny way, and Brother Daren was very upset about it. He said, "I don't like things that are too precious or too perfect or too balanced. There is always a tension or contradiction, a parallel relationship. " Perhaps this is the way he likes to break away from convention, and his rebellious personality created this cool brand.

As 20 18 Collection 1 officially announced: "Good girls go to heaven, and bad girls go to King Alexander." Bad girls in Wang Daren dare to refuse to obey the rules. He also told the world with his own clothes that girls don't have to wear floral skirts, and leather clothes can be sexy and lovely.

In the world of "Wang", every girl is the most unique fashion individual, regardless of age, appearance, rebellion or innocence, cool girls wear alexanderwang!

Desperate to jump out of the comfort zone

In 2005, Wang Daren, a sophomore at Parsons School of Design, started to create her own brand. The whole family has no relevant design background, and they are determined to realize their dreams by their own hobbies and enthusiasm. He proved his talent with confidence, frankness and courage, as well as strength.

During his college years, Alex spent most of his time as an intern in marc jacobs, Teen VOGUE and VOGUE, studying the market operation of fashion industry. So I decided to quit school and start my own fashion career.

In 2008, 20-year-old Wang Daren won the CFDA Best Female Designer Award as an Asian male designer.

At the age of 28, at the invitation of fashion giant kering, he began to take charge of Balenciaga, a well-known fashion house, and became the first and youngest Chinese design director to take care of his own eponymous brand. At this time, Alex has become one of the most influential designers in the world. However, when he was at the center of the hot discussion in the fashion media circle, he decided to quit this platform of fame and fortune. In 20 15, after the last curtain call show of Balenciaga, I went to the curtain call and returned to focus on my own brand.

"I don't just like design. What moved me most was actually the beautiful feelings brought by clothes and fashion. I love everything in this field, and I can give full play to my strengths in what I like. I want to design beautiful sweaters, just as I want to create a lifestyle that people are familiar with and yearn for. "

At that time, Alex had successfully established himself in the fashion circle after releasing his third spring collection. His series of works frequently appear in mainstream magazines, such as VOGUE, ELLE, The New York Times and WWD. It is regarded as a new star in fashion by the industry.

Whether dropping out of the four major fashion colleges to start a business or giving up fashion giants to do design, this seemingly rebellious willfulness is actually a firm belief in what you think.

You can't lie on your laurel.

Wang Daren said: "I think the wonder of fashion is that it is always changing, and people can always be crazy about it because it is too hot!" He said that in the future fashion, people will no longer follow a certain style, but look for something that can bring them confidence and suit them.

So he brought new york's street culture and bustling nightlife scenes into the high-end fashion world, dropped a bomb and harvested his territory.

In the spring and summer of 20 18, he was the only one who dared to break the commercial atmosphere of New York Fashion Week and held impromptu fashion shows on tourist buses in Manhattan and Brooklyn with great aplomb.

King Alexander's Kaia Gerber Opening Ceremony

Perfect interpretation of what is domineering side leakage,

This drama has also become a stepping stone to Kaia's popularity.

The performance and the party after the performance are open to all citizens in new york, which makes the private party that was originally a celebrity more inclusive and enjoyable.

After this show, Alex announced that he would no longer participate in New York Fashion Week and would release his own show independently.

If you want to wear a crown, you must bear its weight. In the "king" world, pressure is the driving force. Perhaps it is precisely because he is unwilling to be mediocre, breaks away from convention and dares to be his own personality that his works have always been surprising and pleasant.

Those joint explosions that hit the shelves in a few seconds.

It is undeniable that every cross-border cooperation of alexanderwang can bring different freshness, and every joint name is empty.

And McDonald's jointly launched the "King Black Gold" series of bags, priced at 5888 yuan, so that many people can not understand. But the global limit of 300, 1 sec is sold out. ...

"Baby" printed with white "alexanderwang" is sold in 99 yuan. Inspired by McDonald's takeaway bag, Dupont paper is used to create cowhide texture, which is waterproof and dustproof, modern and environmentally friendly. It is also hard to find a pack after it is put on the shelves.

Recently, in cooperation with Italian luxury brand BVLGARI, it once again brought big moves, and launched the capsule series "Serpenti Through the Eyes", and Justin Bieber's wife Hailey Baldwin appeared to shoot a blockbuster. When the street wind collides with the old luxury, what kind of spark will it spark? Is everyone's wallet ready?

There is no denying that alexanderwang is really commercial. He will co-sign and explode. Both he and his design have strong charm, simplicity and magnificence coexist, and he can feel real freedom and be attracted unconsciously. He is not so much a machine that makes explosions as a Medusa in the fashion circle.

"Anyone can dress up beautifully,

But taste is revealed in everyday wear. "

Wang Daren

Because of these highly personalized Wang Daren labels,

Create a unique king Alexander.

This article first appeared on the public platform Beebuy must buy.