Research on Marketing Strategy of Xinyang Tea Culture Festival

First of all, we should vigorously publicize the activities, themes and participation methods of the Tea Culture Festival. Use a variety of communication methods, such as Weibo, WeChat, posters, television, billboards, leaflets, etc. To attract the attention and participation of tea lovers, tourists, food lovers and other people.

2. Content planning

Determine the theme and activities of the tea culture festival, and attract tourists and participants through special activities, tea culture lectures and tea performances. At the same time, we can also introduce some colorful activities such as interactive games, photo exhibitions, manual DIY, product display, etc.

3. Cooperation and promotion

During the tea culture festival, we can cooperate with local travel agencies, hotels, restaurants and other related industries to launch packages, discounts and promotions to attract more tourists and participants through cross-border cooperation.

4. visual merchandising

At the event site, we can strengthen the visual merchandising, decorate the site, place tea culture exhibits, print Yi Labao and other visual elements to create a comfortable and warm atmosphere for the event and attract more people to the event site.

5. Social media expansion

Use social media platforms such as Weibo, WeChat and Instagram. , through user communication and sharing, to achieve a wider publicity effect. At the same time, you can use vivid and interesting pictures and short videos to attract more fans and attention, and feedback the latest information of the event site in real time.

6. Information push

Timely release the information of tea culture festival, update the information, strengthen the contact with visitors and participants, and let everyone get the latest, most detailed and in-depth information through SMS and email push.

7. Product sales

During the tea culture festival, special products, such as tea, tea sets and gifts, can be sold. , strengthen brand promotion and product sales, and promote cultural exchanges and cooperation.