Design method and concept of cosmetic brand advertisement

During the interview of designers, most recruitment companies will ask us to do computer test questions, right? Its core purpose is to verify whether the candidate's design strength can match the requirements of the position through proposition design.

When many novice designers receive a strange demand test, most of them will feel very stressed and have no clue. Some successful designers will go beyond analysis and think directly for reference, spending a lot of time and energy, but the design results can't satisfy the recruitment company. What should I do to apply for the machine test questions of this paper? And the correct method of developing design ideas and processes, hoping to inspire and help the employment of new designers!

First, the basic preparatory work before design

If you want to have the right to choose a company, you must have clear design ideas and thorough demand analysis, and you can't design blindly, otherwise it will ruin a good interview opportunity.

Test question demand import

This is the advertising demand of a cosmetics brand. We can first understand some mainstream design styles of cosmetics advertisements:

Through the analysis of some competing products, we can see that the style of cosmetic advertisements tends to be simple and fresh, the colors will be mainly matched with the same color system, and the unnecessary decoration on the screen will be reduced as much as possible, which can better reflect the brand's sense of quality. In the choice of fonts, we will choose more fonts with thinner thickness, which is more in line with the positioning of women's cosmetics.

Second, details determine success or failure.

1, determine the style.

Keywords: cosmetics, women, youth, vitality

2. Copy and typesetting

Cosmetic advertising text typesetting should be simple and easy to identify, not too fancy typesetting, to reflect the brand's sense of quality and high-end image.

3. Color matching

Color matching is mainly based on the setting of brand color, and brand color is the main color when allowed. The color of this brand is mainly champagne gold, so you can find cosmetics advertisements with similar colors as a reference.

Third, the results show that

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