What marketing skills does Tik Tok have?

If your product is creative and has new functions, you can easily show it at any time. Then please put it on Tik Tok for network promotion. Taking Iflytek Yuji APP as an example, this paper shows the important functions of the app in Tik Tok, that is, transforming voice into pictures, as well as some magical products used by online celebrity hot pot artifacts and e-commerce merchants, which can be directly displayed in Tik Tok for marketing, making products a hot seller.

2. Exaggerate product advantages

If your product is not bright or attractive, you might as well take some exaggerated forms to show it in Tik Tok. For example, in order to promote the selling point of large space, BMW GT is straight. Hide? There were 12 salespeople, which left a deep impression on the audience.

3. Stimulate users' curiosity and participation.

We talked about the marketing case of Haidilao in Tik Tok before. In fact, one of its marketing methods is to use the curiosity and participation of users. Haidilao is in Tik Tok? Super delicious? The collocation method of the bottom material aroused the curiosity of users, and then participated with curiosity when the participation threshold was low.

4. Scene implantation

The so-called scene implantation is also easy to understand. For example, when we watch TV series and movies, advertising products will appear in the background of characters on the screen. Therefore, Tik Tok can be understood as a product or product logo. When you are making an interesting or entertaining video, it will advertise beside you.

5. Use video for word-of-mouth marketing.

Popular with young people? Answer milk tea? Is to use video for word-of-mouth marketing. There are many people queuing in the video, and there are smiling faces and expectations of consumers queuing up for word-of-mouth marketing.

Step 6 repackage from the media

An easy thing to do is that when you gain a large number of fans or fame on other platforms, such as papi sauce and Zen believers, they will republish the previous content on Tik Tok, bringing a large number of fans. In the end, it will be easy to become a big V or be realized.

7. Daily exposure rate of enterprises

With the increasingly fierce market competition and the diversification of consumers' consumption concepts, many consumers pay attention to corporate culture in addition to product quality and service. For example, Xiaomi's Tik Tok account sent out a series of interesting videos about Xiaomi's office.