10.87 million popular "I grew up as a child VS me", how to do the video script?

I was a child, and I grew up. A seemingly inconspicuous topic, without particularly conspicuous keywords, can you imagine that it has a popularity of more than 10 million? Some creators of this topic can get millions of recommendations by making videos with a little effort.

Combined with the characteristics of high-quality video mentioned in my last article, it is not difficult to find that this kind of video is perceptual and creative. So how did the emotion and creativity of the video come from? Born?

The answer is script!

For short video, the script is extremely important, it is the "soul" of short video production. Without a script, you can't do everything a good video has, and it's so real.

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Types of short video scripts

Short video scripts can be roughly divided into three categories: shooting outline, literary script and shooting script, and the photographer can choose the script type according to the shooting content.

1. Shooting outline

The shooting outline is the main point of short video shooting, which is used to prompt various shooting contents and is suitable for shooting unpredictable scenes, such as interviewing the parties involved in hot events.

The shooting outline generally includes six steps, as shown in the figure.

? The six steps of short video shooting outline include

(1) Elaborate the topic selection: make clear the topic selection, conception and creative direction of the program, and determine a clear creative goal.

(2) Expounding perspective: presenting the perspective and starting point of the topic.

(3) Elaboration of genre: Different genres have different expressive skills and creative techniques.

(4) Elaboration of tonality: It shows the style, picture and rhythm of the work, that is, how the composition of the work is, how the light is used, and whether the rhythm of the work is light or heavy.

(5) Elaboration: The transformation, structure, perspective and theme of the scene are presented in detail, and the outline is used to guide the creator's follow-up work.

(6) Improve the details: add clips, music, explanations, dubbing and other contents to make the whole outline more complete.

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2. Split-shot script

Story board is a script shot in the early stage, which is the basis of post-production, and can also be used as a reference for video length and budget.

The lens duration is 3 ~ 10 second, depending on the specific plot.

Story board is very meticulous, and every shot should be well controlled, including the length and details of each shot. Although time-consuming and labor-intensive, many short videos attach great importance to it. For example, the new media "Office Grandpa" usually prepares the split script-the short video production team "New Studio" will prepare the split script in advance to display the picture as efficiently as possible.

As shown in the figure, it is a shot script of the 1/4 part of the outline in the above case.

3. Literary scripts

Literary scripts should list all controllable shooting ideas. For example, Eclipse will express the tonality of short videos through literary scripts and control the rhythm through the lens.

Let's see how a simplified Chinese character is described.

(1) (The picture fades in) Panoramic view of the street where cars are coming and going, and a van flies by with emergency lights on.

(2) Police officer A is driving a close-up van with a cigarette in his right hand.

(3) Close-up of batons shaking with the car bumping. Qin Yang sat next to him, pale and unkempt, silent and numb.

(4) The panoramic van turned a corner and sped by, and the emergency lights flashed.

(5) The subjective shot of Qin Yang looking out from the van is in the middle shot, and an electric mall flashes by.

? How to write a short video script

In the short video team, not every team member knows how to shoot and make videos, so the lens design in the script is mostly written for photographers. The script mainly embodies dialogue, scene demonstration, set details and shooting ideas. Note the following points.

1. Audience

The audience of video is the starting point and core of short video creation. Need to use "user thinking". From the user's point of view, we can modify the video content appropriately, so as to create the video content that users like.

2. Emotion

Compared with traditional long videos, short videos can have less words and light and shadow. Without intensive emotional expression, this short video can only be a failed work.

Someone joked that your short video makes people laugh, and there is traffic; Look at crying, there is traffic; Look at anger, there is also traffic; But the audience is calm and speechless, then you are a loser!

It is undeniable that most people who watch short videos are looking at the idea of "entertainment" and pursuing a short-term "stimulus". The emotional value of short videos can bring emotional fluctuations to users in a very short time and make them want to continue watching.

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refine

In layman's terms, a short video is to tell a story with a lens. The movement and switching of the lens, the use of special effects, the selection of background music and the embedding of subtitles all need to be refined again and again to ensure the smoothness of the whole scene and more effectively grasp the psychology of the audience.

These are the essential points for making high-quality short video scripts. Short video scripts can only be referenced in large frames and must be creative in content.

Compared with pictures and texts, the traffic of short videos from the media platform is tilted as high as 80%. China Daily reported that in 2020, short videos have become the richest person in broadcast time. Whether the event itself is good or bad, it can confirm the fact that short video is the best media at present.

And a good script can greatly increase your chances of making an explosive video. The video content is high enough, the actors are dedicated enough, and the effect is not too bad.

For businesses that want to promote their products but are reluctant to spend money on advertising, short videos are your best choice.