Traditional Culture Encyclopedia - Photography major - How does the public comment on behalf of the operation to enhance the visibility of the store?

How does the public comment on behalf of the operation to enhance the visibility of the store?

1. Business information should be complete, and the more complete it is, the more convincing it will be. The better the display position, the easier it is to be selected.

2, through the online drainage to the offline, increase sales, brand image display, and use the functions of the platform to supplement and optimize their products and services.

3. Eye-catching degree of search result list page elements

From high to low:

1, ranking on the search results list page.

2. Store name, head portrait and star rating

3. Group purchase title price, membership card information, address and distance.

4. Ranking, evaluation of copywriting, preferential information, group purchase and sales, etc.

5. Logo category. How long ago did someone buy it?

Principle:

The more elements, the more eye-catching, the larger the screen area, and the higher the probability of being clicked. Elements need to be refined and optimized, especially high-level elements, which are the key to the conversion rate of entering the store.

4. The visual design principle of the shop head diagram:

Dating service, men looking for shops to bring women, pink tone is more attractive.

The picture is bright, and the click rate is higher than that of the dim picture.

The main color tone is best consistent with the in-store color tone and offline VI, and the click rate of the three primary colors (red Huang Qing) is better than other color systems.

Logo should be advanced and good-looking

The faces of China models are more convincing than those of foreign models.

The words should be big

Don't be like competing products.

The click-through rate of some people's shop environment map is higher than that of no one.

Celebrity group photo

5. Activities to improve the praise rate+collection rate of ordinary customers.

Oral instruction writing praise: give a five-star praise or collect our store when you have time, thank you.

Give rewards: low-priced small gifts/coupons

Whether this activity is effective or not basically depends on the user's product experience and the implementation level of the clerk.