Traditional Culture Encyclopedia - Photography major - What are the psychological factors that affect the news audience?
What are the psychological factors that affect the news audience?
There are four main psychological characteristics of news audience groups: accepting suggestion psychology, conformity psychology, rebellious psychology and audience psychological endurance. Let's analyze these four characteristics one by one.
The first is the psychology of accepting hints, which refers to a psychological state in which the audience voluntarily accepts news orientation. The function of suggestion is to convey the communicator's tendency to the audience in a hidden and potential way through the choice of news facts and specific forms of expression, and it depends on the audience's interpretation and understanding to play its role. For example, after the 200 1 China-US plane collision incident, American hackers attacked China's website, and China hackers (here called honker) rose up, and various news websites reported in succession. Due to the influence of national sentiment, most netizens, including many journalists, are appreciative of China's hacking out of patriotic enthusiasm. However, if public opinion only reports in this way, it will inevitably incite the emotions of the audience and bring certain social destructiveness. Therefore, People's Daily published a commentary article "honker and Hackers Endangered Network Order". The article admits that China "honker" is a group of netizens with a sense of justice and patriotic enthusiasm, but whether it is China "honker" or American "hackers", it is unforgivable to attack and destroy websites, and resolutely opposes the extremism of China's "honker" cyber attack. Obviously, under the premise of agreeing with the general views of the public, the article further puts forward deeper problems, which are thought-provoking and helpful for people to understand the problems rationally. This kind of report gives the audience a complete and correct understanding, and its overall effect is positive.
Conformity psychology refers to the phenomenon that the individual audience consciously or unconsciously shows consistency with news public opinion in social perception, social judgment, attitude and behavior under the strong news public opinion or interpersonal pressure caused by this public opinion. The audience's conformity psychology is conducive to the formation of people's cohesion. For example, the Indian Ocean tsunami in 2004 killed at least 654.38+million people, and countless families lost their parents, brothers and sisters. The news media all over the world reported this tragic scene in time. In order to save other people's lives, under the correct guidance of the news media, helping hands from all over the world are only holding hands for a while. This cooperation, which carries forward the spirit of international humanitarianism, transcends ethnic differences, religious beliefs and political differences and becomes the most shining place in tsunami relief. News reports unite the hearts of people all over the world.
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