Traditional Culture Encyclopedia - Photography major - Asking for new posters and related materials from the food culture association is to attract more people to join, and the satisfaction of the design will be rewarded.

Asking for new posters and related materials from the food culture association is to attract more people to join, and the satisfaction of the design will be rewarded.

Commonly used expression techniques in poster design

Direct display method

This is one of the most common and widely used expressions. It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

This technique directly pushes the product to consumers, so we should pay great attention to the combination and display angle of the product on the screen, highlight the brand of the product and the most touching part of the product, and set off the product in an infectious space with colored light and background, thus enhancing the visual impact of the advertising screen.

The salient features of law

Use various ways to grasp and emphasize the distinctive features of the product or theme itself, and clearly show them, and put these features in the main visual parts of the advertising screen or set them off, so that the audience can feel it immediately when they come into contact with the language screen, attract attention and generate visual interest, and achieve the promotion purpose of stimulating the desire to buy.

In advertising performance, these characteristics that should be highlighted and rendered are generally determined by the unique ability of personalized product image, manufacturer's corporate logo and product trademark.

The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.

/Wu Mi /pinpai/haibaosheji.html