Professional Introduction of Film, Television and Media College of Guangxi Arts University

This major mainly trains students with high political theory level, multi-disciplinary knowledge and ability in radio and television broadcasting, journalism and communication, language and literature, art and aesthetics, and can engage in radio and television broadcasting and program hosting in radio stations, television stations and other units. The main courses are: Putonghua pronunciation, broadcasting and vocalization, performance foundation, makeup, impromptu oral expression, broadcasting and hosting, TV broadcasting and hosting, language expression, thinking and language ability training, news interview, body modeling and so on. After graduation, students can engage in radio and television broadcasting, program hosting, teaching and related work in radio stations, television stations, media or literary and art research units at all levels.

Radio and television director (digital image communication, TV editing, network media)

This major mainly trains film and television producers with professional basic knowledge and skills, who can take interaction, film and television and images as the main means of expression, have professional knowledge and skills such as TV production, editing, interviewing and writing, and become all-round artistic professionals such as photography, recording, editing and broadcasting. And for the Internet, television, video phones and other news media, information companies, large and medium-sized information enterprises, social communication institutions, we will cultivate senior media professionals with digital audio and video design creativity, planning and marketing expertise, and be able to carry out cross-media creative planning and production. The main professional courses offered by this major are: photography creative graphics, high-quality large-format photography, portrait photography, advertising production, network transmission technology foundation, TV picture editing, TV special effects production, media economy, computer graphic creativity, CL design, nonlinear editing and digital special effects synthesis. The employment direction is mainly Internet, network, TV station, video station, mobile communication company, cross-media industry, army, colleges and universities, enterprises and institutions, propaganda department and media (group) companies, so as to cultivate senior professionals in mass communication with the ability of video program planning, creation and production. At the same time, they can also provide professional knowledge for independent production units and producers. Advertising (advertising design direction, advertising planning direction)

This major was founded in 1993, and it is the only advertising major in the national comprehensive art colleges. After more than ten years of continuous improvement and development, it has made outstanding achievements in teaching and scientific research. Because of the long history of advertising major in our college, and in recent years, it has guided students to participate in the "Golden Calf Award" and the China District Competition of the National College Students' Advertising Art Competition, which has won dozens of awards for our school every year and has had a great influence in similar colleges in China.

With the development of society, the idea of running a school is becoming clearer and clearer. Guided by marketization, internationalization, high-quality and high-quality, the major of advertising seizes the opportunity of market demand for advertising talents to expand and guarantee teaching, adheres to the principle of coordinated development of scale, structure, quantity, quality and benefit, takes teaching as the center, takes discipline construction as the leader, carries out teaching reform combining Industry-University-Research, makes necessary adjustments to the curriculum system, and forms a relatively complete system from infrastructure construction to discipline research. Long-term development plans have also been formulated in the construction of equipment, facilities, laboratories and other school-running conditions.

In order to cooperate with the brand strategy being implemented by the college, our teaching and research section has formulated the training goal of strategic talents: to train students with solid professional basic skills (including advertising design, advertising planning, marketing, advertising basic theory, etc.). ), a wide range of knowledge (including culture, design history, market, aesthetics, etc. ), solid professional knowledge and skills (including advertising design, form composition, design skills of various disciplines, operational skills of combining theory with practice, etc. ), strong ability (including the ability to acquire and use knowledge, the ability to analyze and solve problems, and the ability to create. ) and high quality (including political and ideological quality, moral quality, cultural quality, professional quality, physical and psychological quality, etc.). In addition to the above-mentioned training objectives, this major also teaches students in accordance with their aptitude and has various types of talents.

Creative thinking and advertising creativity have become excellent courses at the college level, and with the continuous improvement of the teaching system, they are becoming more and more reasonable. Advertising is a practical subject, and its reform is closely integrated with the market, and its reform measures are fully integrated with the market. Therefore, advertising majors have formed alliances with several local advertising companies, and hired company presidents and well-known experts and scholars at home and abroad as visiting professors and honorary professors. This course introduces the cases that the company has done or is doing, and encourages students to apply their own theories. In 2003, Guangxi Ethnic Printing Factory officially became a teaching base. Students can learn about a series of printing processes in the off-campus base, laying a foundation for future social practice.

The training objectives and specifications of professional talents are in line with the spirit of the document of the National Advertising Professional Teaching Steering Committee, and can meet the needs of the development of China's socialist market economy for advertising talents.

Employment orientation: after graduation, students enter state organs, news media, publishing and advertising companies, enterprises and institutions. Engaged in advertising planning, management, creativity, design and production.