Five model articles on marketing planning scheme of double eleven e-commerce

Opportunities are useless without careful preparation in advance. In order to ensure the smooth progress of the next activities, we need to incorporate the planning scheme into the key arrangements. The planning scheme should prevent the content from being too theoretical and realistic. Is the planning scheme like this in your cognition? The following is the "Demonstration Text of Double Eleven E-commerce Marketing Planning Scheme" carefully compiled by me for your reference only, hoping to provide you with reference!

Double Eleven e-commerce marketing planning mode (1) I. Name of the planning book

Taobao store double eleven marketing plan book.

Second, the background of the incident

With the development of Internet, online shopping has become a very common thing. Taobao is the leader of online e-commerce platform. With the rapid growth of consumer spending power and Taobao sales, many people have seen business opportunities from the market potential of e-commerce, attracted by this fair entrepreneurial paradise, and have joined the ranks of e-commerce. The impact of this is that even if Taobao's consumer market is large enough, the competition is becoming more and more fierce. Therefore, in today's Taobao environment, if there is no promotion, even large brand stores will find it difficult to keep up with the impact of price wars in small and medium-sized online stores, and the sales data will be very bleak. The upcoming Double Eleven undoubtedly opened the curtain of an e-commerce war. Under such circumstances, Taobao shopkeepers should start to be nervous and make careful arrangements.

Third, the purpose and significance of the activity

During the Double Eleven e-commerce promotion, we used various marketing methods to attract consumers' attention, increase online store traffic and increase in-store sales, which finally improved our sales performance and impression in consumers' minds during the Double Eleven period.

Four. Activity content

1. Store decoration and overall feeling:

The home page and baby content page of our store should be artistically arranged, illustrated as far as possible, and always filled with the atmosphere of double eleven promotion to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:

(1) Before the festival: Render the atmosphere of the Double Eleven, attract consumers' expectations for the Double Eleven promotion in advance, and even offer preferential promotions to some treasures in advance, so that customers can pay attention to our store;

(2) Double Eleven: Shops should reflect the scene of doing their best to promote sales, and launch various promotion methods for goods, no matter whether they are busy or not, they should serve every customer well;

(3) After the holiday: It shows that "the Double Eleven has passed, and the afterheat of promotion has not faded", so that buyers who are late or concerned about our store can still enjoy the promotion benefits brought by the Double Eleven, but there is bound to be great convergence compared with that day, which highlights the purpose of our store that buyers are God.

2. Promotion method:

(1) Direct discount: the original price is 300 yuan, and the current price is 50% off 150 yuan. This kind of discount is the simplest and easiest for consumers to understand. No matter which baby is in the store, it is more acceptable for many consumers to change the price directly after the auction, even if it is not within the stipulated 20% discount price.

(2) Buy one and get one free: choose one baby at will and give another baby, with the highest price as the final transaction amount. This way of promotion depends on the eyes of consumers. Smart consumers can enjoy almost 50% discount if they choose properly.

(3) Two packages: After buying the baby, you will find that you can enjoy the package service by buying another one, and it is inevitable that you will have the desire to buy it again. Although this discount is not strong, many consumers are still willing to pay the bill.

(4) Full delivery: Full delivery of 100 yuan coupons, full delivery of 20 yuan coupons in 200 yuan and full delivery of 80 yuan store coupons in 600 yuan. This way is a bit particular. For example, this baby happens to be in 99 yuan and does not meet the preferential conditions. You must choose another one and accumulate it to enjoy the discount of coupons.

(5) Package: This way is a bit like kidnapping consumers. For example, if you buy any baby in the audience, 37 yuan can add a baby below 100 yuan, and 47 yuan can get a baby below 150 yuan. Similar to this way, it is to drive the baby with high prices and low prices, and it can also drive the sales of online stores. According to relevant statistics, this method is most popular with consumers.

3. Customer service:

During the Double Eleven period, consumers' traffic will generally be much more than usual. At this time, the customer service is required to grasp the sentence and reply speed, and it is best to add the cheerful information of the Double Eleven in the language, which is also a promotion to the buyer's desire to buy.

4. After-sales service:

Customers who have problems buying baby in the store should return it. They should deal with this matter quickly, politely and amicably. Don't leave the problem to the customer. Appropriate mediation should be carried out on commodity problems, whether to return goods or negotiate, and customers should not be asked to seek Taobao to protect their rights.

Model essay on e-commerce marketing planning scheme for the Double Eleven (Part II) I. Activity background

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Xx Mall used this day to carry out some large-scale discount promotion activities to increase the sales quota. About 20 years ago 165438+ 101,on Taobao, many merchants launched a 50% discount promotion-10,000 people collectively robbed-and many well-known brands participated. One-day turnover-one billion!

Second, the purpose of the activity

Due to the limited exhibition space in the main venue of the "Double Eleven" event, our flagship store has only been open for 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

III. Contents of activities

2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!

Slogan:-Tell you: 50% off the whole audience! Activity time: 20-.11.11early morning1o'clock to 24 o'clock.

Four. Activity analysis

Our store currently has * * *-models, of which-models are-times the ex-factory price,-times the ex-factory price of styles and-times the ex-factory price of special models. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is estimated that the commission loss of the "Double Eleven" 50% discount will not exceed-%.

It is estimated that-%of sales will be concentrated in-%of big stores on the day of "Double Eleven". We belong to-%of small and medium-sized stores, and * * * will share the remaining-%of transactions, averaging-%for each store. Our goal is to reach an average of 100 yuan.

Fifth, teamwork.

Artist: Take "Double Eleven" as the theme, and design the home page of advertising activities.

Copywriting: advertising slogan for refining activities.

Promotion: delete the discount set by matching price reduction and third-party discount software, reply to the website about-on online and promote the store's Double Eleven activities.

Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities.

Shipper: Get the goods ready and contact the courier company in advance to prepare.

Double Eleven e-commerce marketing planning model (Chapter III) I. Purpose of the event:

Singles Day is an entertainment program for young people. 65438+1 October 1 is Little Singles' Day, 65438+1 October1and165438+1October1is Middle Singles' Day. This activity revolves around the main line of "Shopping on Singles' Day", fully highlighting the holiday characteristics of Singles' Day entertainment and impressing consumers with very human activities. Through the promotion activities of otaku series products, we will strive to win the peak of sales volume, personalized word of mouth and price word of mouth, and truly deepen our holiday market.

Second, the activity time:

20xx 1 65438+1October 9-20xx165438+1October1.

Third, the theme of the event:

"Ode to Happy Bachelor, and the ceremony will be overwhelming."

Four. Activities:

"Happiness is in Liansheng, and bachelors buy big."

1, during the "Ode to Happy Singles Day" activities, super shocking prices were launched every day. Let customers feel the tangible benefits. And promote the instant noodle products that the single otaku otaku group loves.

2, "Lian Sheng sends affection, and bachelors give gifts". Anyone who buys more than 200 pieces in this supermarket will be given a beautiful gift and apply for xx supermarket membership card for free. (Gifts imply fashionable items, such as personalized jewelry)

3, "Ode to Happy Luck" The lucky turntable keeps turning, and the gift is sent again! Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. "Ode to Joy Member" launched hundreds of member products, which made members feel that there is a substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Liansheng's membership card become one of the essential items.

5, "Ode to Happy Fashion" fashion home textiles also give gifts, and happy coupons can't stop! Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on!

Verb (abbreviation of verb) coordination of activities;

Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.

Operation office: provide site and pile.

Planning department: venue layout, poster production and distribution, activity supervision and implementation.

Cost budget of intransitive verbs:

The gift cost is xx million, the publicity cost is xx million, and the personnel cost is xx million.

Double Eleven E-commerce Marketing Planning Mode (IV) Activity Theme

Activity name: I pay for the movie, and Singles Day gives you a warm dedication!

Activity time: 20xx month 165438+ 10 month1.

Activity introduction

Publicity: With the slogan "You concentrate on being your sweetheart, and I'll do the rest", try to cater to the couples' urgent mood of creating romance. If you can honor your promise of giving away movie tickets on time and create opportunities to praise his girlfriend's beauty in front of her boyfriend, his boyfriend will probably support his girlfriend for beauty treatment and even buy her beauty treatment. Couples in the circle of friends are likely to become new customers of this beauty salon.

Activity content:

1, contact the cinema in advance and buy movie tickets at low peak hours;

2. During the activity, the top 20 people who open any treatment cards can get two tickets for Valentine's Day movies, a rose and a pack of lovers' plums.

activity theme

Activity name: Singles Day, we make you not lonely!

Activity time: 20xx month 165438+ 10 month1.

Activity introduction

Purpose of the activity: Take double 1 1 as the promotion theme, and highlight the experience price of "1 1" yuan consumption regardless of cost, so as to make customers feel the beauty salon special and attract more new customers.

Activity content:

On the day of the 1. activity, customers who hold the 1 1 yuan deduction card can pay 1 1 yuan to enjoy the care items designated by the beauty salon.

2. All registered customers who participate in this activity can get small gifts prepared by the beauty salon.

activity theme

Activity name: 1 1 beautiful beautiful and happy family.

Activity time: 20xx month 165438+ 10.6 —20xx month 1 65438+10/.

Activity introduction

Activity description: Do a beauty treatment in a beauty salon and send an enlarged photo of your family, so that your family can have a sense of identity with the beauty salon she consumes.

Purpose of the activity: to extend services and promote re-consumption.

Publicity methods: expand the influence of beauty salons in the eyes of customers, and let more social groups with families sincerely give back to beauty salons; This kind of publicity can not only achieve economic benefits, but also achieve certain social benefits.

Activity content:

1. Customers who spend a certain amount in our store can get a family photo (no negative) provided by the photography center for free;

2. reach an agreement with the photography center in advance to print the name or greeting of the beauty salon on the customer's family photo;

3. Create warmth through such activities, gain the support of customers' families for their consumption, and tap social resources.

The annual "Double Eleven" carnival shopping festival has arrived again. Everyone has been looking forward to the "Singles' Day" for a year, and all walks of life have also played promotional cards during this period. In order to cater to such a warm shopping atmosphere and the enthusiasm of the audience, Dongfeng Peugeot will certainly not miss this good opportunity. During this period, we will also be crazy, buy cars at low prices and promote sales in order to give back to the general public for a long time.

Activity preferential scheme 1: large deposits have large gains.

Participation conditions:

The customer booked the car on 20xx65438+1October15-20xx165438+1October1day, and booked it on165438.

2.30 1, 307 hatchback, 308, 408, 20xx online deposit of 30,000 yuan; 508, 3008 online payment deposit 50,000 yuan.

Customer income: 1500 yuan cash discount+high balance treasure income.

Option 2: xx deposit, 500 yuan deduction line, 1500 yuan.

Participation conditions:

1. The customer will book the car before 20xx 10,15-20xx11,10.

2. Pay the deposit online, 500 yuan

Customer income: 1500 yuan cash discount.

Activity preferential scheme 3: xx

Participation conditions:

1. The customer will book the car before 20xx 10,15-20xx11,10.

2. Pay the deposit online, 500 yuan

3. Users pay attention to the "xxxx" service window of Alipay wallet and purchase mobile models through the Alipay service window of mobile phone.

Customer income: 1500 yuan cash discount and get a dream gift (driving recorder)

Activity time: 20x65438+1 October 65438+20xx-65438+1October.