Why did Lei Jiayin's Informant sell well at the box office?

The film "Informant" can be said to be a terrible loss. The film claims to have invested nearly 200 million yuan, but the box office loss is an unchangeable fact.

Judging from the shooting scene of the film Informant, we can also see that the cost of the film is really not small. Although it is a domestic film, what is it? International routes? The location spans Asia, Africa and Australia, and there are a lot of big scenes such as racing, chasing and blasting in the film. Even if the declared cost of 200 million is somewhat exaggerated, the cost of these scenarios alone will certainly not be very low.

In terms of production, the whistleblower also chose to cooperate with overseas professional teams. For example, the film invited the action director who participated in "King Kong" and the photography team who participated in "Speed ? ? and furious 7" as photography directors. International cooperation in filming is bound to make Informant a successful commercial film full of suspense, but it turns out to be a failure, a complete failure and a failure of Hugh.

Hugh's The Party at South Station is a literary crime drama, but it is not a commercial film in itself. However, with the popularity of Hugh, the film still achieved a box office that was not too bad. In contrast, the summer vacation of 20 19 greatly improved Lei Jiayin's popularity, but it didn't promote the box office at all. It can be seen that the longest day in Chang 'an was not injected into Lei Jiayin? Flow? ,? Traffic route? It doesn't work for Lei Jiayin.

On the contrary, before The Longest Day in Chang 'an, in 20 18, there was a film in Lei Jiayin that achieved very good results, that is, the comedy romance fantasy film Living Together in Time and Space starring Lei Jiayin and Tong Liya, and the total box office finally exceeded 900 million.

Then the question is, what caused this "whistleblower" to jump off the street?

Quality reasons

Due to the limitation of movie themes and types, high-quality movies may not be able to achieve high box office. For example, literary films may have a good reputation, but they are not very popular. However, the film quality is too poor, and there is a high probability that there will be no good box office results, especially commercial films. If the quality of commercial films is not up to standard, and then meet a slightly competitive opponent, you may jump on the street at any time.

As of press time, the douban score of Whistleblower is 6.0, which has just reached the passing line, but the score is still in a state of continuous decline. It can be seen that there are some problems in the quality of this part and the audience is not very satisfied.

More specifically, the serious injury of the whistleblower is mainly reflected in the fact that the film looks a bit nondescript, the plot jumps and the connection is not good. Various reasons? The possibility of the plot being castrated).

market factors

The reporter's box office is bleak, and it is not only the quality that is affected, but also the indifference of the whole movie market.

The American Hollywood commercial films The Game of Brave 2 and The Party at South Station, which were released at the same time as The Informant, have advantages at the box office, but in fact, the box office is not ideal and has not sold any good box office. In the final analysis, it is because the schedule is cold, the weather turns cold in winter, and there are no festivals and legal holidays, which is the off-season for watching movies.

Undeniably, the fan effect does have a certain influence on the box office, but it will not play a decisive role. The quality of the box office is the result of comprehensive factors, and the actors should not be blamed.