I hope how to take pictures.

Baidu library, visual design and aesthetic thinking about advertising photography

Starting with the functionality and artistry of photography, this paper discusses how to be a good photographer.

Aesthetic laws and commercial rules that must be followed in the creation of practical art advertising photography

Then. Advertising photography emphasizes the combination of artistic concept and commercial value.

This paper discusses how the aesthetic feeling of photographic pictures is used as a means to attract the audience and how to apply it to

The application method in actual creation emphasizes the importance of visual design before shooting.

Make love.

Keywords: visual design, creative aesthetic advertisement

Photography is a young visual art, from the invention of photography technology in France to

In the past 160 years, compared with other visual arts, although

Although the time is not long, but in this century, photography technology and photography.

The concept has made great progress, from the early simple imitation painting to the present.

There are many kinds of flowers. Photography is a kind of instantaneous plane plastic art,

Its particularity lies in the strong recording ability of cameras and photosensitive materials.

Can create all kinds of artistic images and create artistic beauty. Can it record?

A great historical moment that may be repeated can record a fleeting and touching life.

Live footage. Every designer needs a camera to record the moments and self in life.

However, the elements of beauty can accumulate materials and inspire your own design. Take pictures of ...

Because it is a visual language, just like the language we use, it needs to be in

When we have something to say and it is worth saying, we can only make it by saying something meaningful.

Similarly, photographic works must have content that can be conveyed to the viewer, that is,

It means that photos must be meaningful. When a photographer has a master who wants to express himself in his heart.

Question, what kind of expression, how to compose a picture, how to light it, how?

Shooting from another angle is our organization and application of language. a photo

Film works should attract the attention of the audience, attract their attention and arouse their

Resonance, this is the foundation of a photo's success, if the viewer is rooted in our work.

Ben is not interested, no matter what kind of photography subject our work belongs to, it is a loss.

Lost, so you must have a clear theme before shooting a work.

And use appropriate methods to set the visual effect of the picture.

The perfect combination of planning, picture effect and theme thinking.

First, the visual design of advertising photography pictures

Photographic images have the power to penetrate the audience's heart, which is a modern photographic map.

I like to blend in with the embodiment of culture. Advertising photography is not only devoted to creation, because of its commercial nature.

In addition to the ideal material space of human beings, as an art form, it also bears the responsibility of creation.

The important task of building human spiritual home. Through the photographer's original shooting, it will be common.

Transform the commodity image into a vivid visual image, thus making the information of the commodity

Stand out from many competitors and win the hearts of consumers.

It's an honor.

There is a group of advertising photos about the content and form of vodka.

The perfect combination is achieved, and the shape of vodka bottle is regarded as a kind of vision.

Numbers, apply this symbol to many visual pictures, many of which seem to be related to

Vodka unrelated scenes and factors all serve this theme. Rushulin

The chimney of the small house is in the shape of a vodka bottle, just like the chimney of a ski resort.

The shape of the snow trail and so on. 1985, andy warhol once asked Sweden for absolute volts.

The Canadian importer privately admitted that he thought any drop of absolute vodka was better than Chennai.

The smell of perfume. He likes the design of vodka bottles, although he doesn't drink, but

But he used pure vodka as perfume. Warhol offered vodka.

The wine bottle drew a picture, and the wine merchant readily agreed. So a picture only has black absolute voltage.

Tega bottles and oil paintings printed with the words "Absolut Vodka" were first born and made.

Publish advertising ideas in the media. Unexpectedly, as soon as the advertisement came out, sales suddenly surged.

Within two years, Absolute Vodka became the first brand vodka in the American market.

Absolute Vodka Company saw the interactive effect of artistic value and wine culture value.

The people who spread vodka are defined as artists, movie stars, rich people and celebrities.

Group, making it a fashionable and personalized brand.

We are now living in an era of reading pictures, and everyone lives in the city.

People can touch hundreds of pictures, photos and posters in the streets every day.

Advertisements, pictures and illustrations in newspapers and magazines, and a large number of excellent, mediocre and even inferior images flood the network. So many images make our vision numb and our thinking dull.

Fatigue, how to make our works in the visual fatigue that people are getting tired of?

To stand out from the crowd, it is necessary to adopt creative shooting techniques and the theme of the work.

Public.

Current graphic design, book title binding, newspapers and magazines, product packaging.

I'm afraid it's difficult to leave photography. There are many graphic designers in charge now.

Master the skills of photography and use the language of photography to combine photography with design.

In the middle. For advertising photography, its content and form are impossible.

Separate. The external form factor of advertising photography pictures is not only to express the pictures taken.

The content of commodity reality, but also symbolizes and implies some creative ideas.

Second, the aesthetic thinking of advertising photography

The beauty of the picture is a must for advertising photography, although advertising

Photography and artistic photography express different languages, but the beauty of the picture still exists.

It is one of the criteria for viewers to judge the product impression expressed by advertising photography.

Creators should be good at integrating the aesthetic laws of artistic creation into photographic advertisements.

The aesthetic quality of high images makes advertisements more eye-catching and allows consumers to pass.

The artist's eyes to know the goods. It's hard to imagine an advertisement without aesthetic feeling.

Will make the products it represents sell well. The main body of aesthetic value of advertising photography pictures

Now there are two aspects: one is the enjoyment of visual beauty and the production of spirit.

Resonance. Advertising photography ultimately uses visual factors in the picture to express ideas.

Yes, out of the spiritual pursuit of beauty and psychological hope, people's connection with visual pictures

There is a subjective aesthetic choice, and the aesthetic feeling of photographic pictures will directly affect the transmission of thinking.

To achieve results. Second, the grasp of aesthetic taste and the reproduction of creativity. Zhang yi fu you Chuang

Meaningful and interesting images can give people new aesthetic experience and spiritual enjoyment, and make viewers

Emotional shock, and then interested in the picture itself, people watch A.

A picture is often passively accepted, and what we do is to put this passivity.

It becomes the interaction between the audience and us, which is also the ultimate goal of advertising.

In today's society, people pay more and more attention to spiritual feelings and a picture.

Successful advertising photography must show warm human feelings, humanity and care with photography.

Teachers' true understanding and feelings about life can resonate. Therefore, width

The originality of photography is not a simple description of the commodity, but what the commodity is.

Social values and emotional factors involved, as well as family and love tables related to products.

Now, the yearning and pursuit of a better life, the joy after success and so on. Warm the heart

Advertising pictures will inevitably attract the attention of the audience and stop, and then care about the reality in advertising.

Qualitative content. Successful commercial advertisements can fully satisfy people's psychological desires and needs.

The so-called psychological desires and needs refer to a certain crowd in a certain time and space at this time.

The relative material and spiritual needs of land, as well as good advertising photography and picture transmission.

The information from here corresponds to this demand.

References:

[1] [French] By roland barthes. Translated by Zhao Kefei. Shi Ming [M]. Culture and art publishing.

Society, 2002.

Zhang Liguo. Modern design aesthetics [M]. Zhengzhou: Henan Fine Arts Publishing House,

1999.

[3] Su Fang. College advertising photography design course [M]. Zhejiang: Zhejiang photography

Press, 2003.

[4] Zhang Ximeng. The new image of advertising photography [M]. Chongqing: Chongqing Publishing House,

2003.

Lu Lin footballer. Advertising photography [M]. Shanghai: Shanghai Education Press, 2008.

[6] Zhang Suzhong. Advertising photography course [M]. China Light Industry Press, 2002.

(Wu: Lecturer, School of Design and Art, Shenyang Institute of Aeronautical Technology, Master's degree. Research direction: photography and animation digital media art