Tips on e-commerce photography

1. Knowledge of commercial photography

What are the types of cameras commonly used in commercial photography:

The most famous one is Canon’s eos 1d series

The role and function of aperture:

Increase the brightness of pp light, highlight the subject (such as blurring the background when shooting people), and provide a large depth of field (such as the moon and scenery that require a large Clear range)

Commercial machines generally require bright colors, good latitude, strong continuous shooting function, fast shutter speed and sharp lenses, and they also place great emphasis on post-production, so the jpeg format is almost incompetent, of course. It also requires a rich and complete range of peripherals and battery life. Therefore, commercial machines are generally more expensive

As for the lens, the natural imaging is required to be sharp and have good light transmittance. The aperture and focal length should be determined according to your subject. For example, for portraits, the aperture is 85~125mm, for landscapes Requires wide angle and small aperture

2. What are the key points for good commercial photography

1. Solid basic photography skills, proficiency in advertising photography shooting technology and post-graphics processing technology;

2. Strong graphic design and advertising design capabilities, able to communicate well with designers, preferably independent design;

3. New image thinking ability and strong innovation Consciousness, strong creative thinking ability, and many ideas;

4. Serious and meticulous work attitude and work style, hard-working, and easy-going;

5. Strong business awareness, good at communication, Have strong social activity ability;

6. Strong public relations ability? Strong publicity awareness and ability;

7. Good at learning and communication, usually focusing on the accumulation of photography knowledge and photography skills

3. How to take good commercial photography

Illustrated with examples:

Example 1: Natural light shooting of women’s shoes in autumn and winter:

Focus of shooting: Most of the shoes in autumn and winter are mainly dark colors. When shooting, you need to pay attention to the details of the dark parts of the shoes. .

Tips: Using a reflector is the easiest way to deal with dark problems caused by natural light shooting.

Example 2: Men’s clothing outdoor shooting:

Shooting focus: scene selection, and the distance between the person and the background.

Tips: In Taiwan’s winter, it’s easy to create such a backlit dreamy effect with the oblique light before 10 o’clock.

Example 3: Shooting accessories with natural light in the studio:

Focus of shooting: building the brick wall of the corridor and selecting halo colors.

Tips: When shooting with a large aperture, try to keep the distance between the jewelry and your eyes as close as possible.

Example 4: *** Studio shooting:

Focus of shooting: leg proportions and lens deformation control.

Tip: Use lens distortion to lengthen the proportions of the legs.