What is the prospect of the cosmetic industry now?

The market scale fluctuates periodically.

In 2065 438+00-20 15, the global economic slowdown led to a sharp decline in the growth rate of the cosmetics market, and even a negative growth in 2065 438+05, due to the sluggish demand in the euro zone and the serious economic decline in South America. After 20 16, the global cosmetics market ushered in a bottoming out, which reversed the previous development trend. In 20 19, the global cosmetics market reached 526.2 billion dollars, reaching the historical maximum since 20 1 1. In 2020, affected by the epidemic, the global cosmetics market shrank, and the market growth decreased by 4.36%, but the overall market size remained above 500 billion US dollars, exceeding the market size in the same period of 20 17 years.

Brand competition:

-L 'Oreal, Procter & Gamble, Unilever and other international brands occupy the first echelon.

Judging from the overall competition level of global cosmetics enterprises, European and American brands have a long history and have been constantly improving their market competitiveness through mergers and acquisitions for a long time. At present, the cosmetics enterprises in the first echelon mainly include L 'Oreal Group, Unilever, Estee Lauder, Procter & Gamble, Shiseido and Huang Fengying. The second echelon is dominated by Japanese and Korean enterprises, including Kao, Colgate, Amore Pacific, LG Life Health, Bayer Storf and so on. The third echelon includes the Lion King, Meidiguosi and Misa.

20 1 1-2020, the top three cosmetic companies in the world are L 'Oreal, Procter & Gamble and Unilever. Before 20 15, P&G ranked first in the world, and was surpassed by L 'Oreal after 20 15. Since then, L 'Oré al's global market share has ranked first in the world for five consecutive years. In 2020, the market share of L 'Oreal, Procter & Gamble and Unilever will be 9.7%, 7.8% and 7.3% respectively.

-Market concentration is relatively stable.

According to Euromonitor data, in 2020, the market share of TOP3, TOP5 and TOP 10 cosmetics enterprises will be 24.8%, 34.3% and 43.2% respectively. It can be seen that since 20 16, the market share of TOP3 and TOP5 enterprises has maintained a stable trend, and the market share of TOP 10 enterprises has also maintained a relatively stable trend.

Regional competition:

-The Asia-Pacific region has always occupied a dominant position.

According to Euromonitor database data, from 20 1 1-2020, the Asia-Pacific region has always occupied the leading position in the global cosmetics industry sales market, and it is on the rise year by year. In 2020, the Asia-Pacific consumer market share will reach 35.4 1%. North America, Western Europe and Latin America followed closely, accounting for 20.37%, 19.85% and 1 1.23% respectively in 2020.

The United States is the largest consumer of cosmetics in the world.

In 2020, the United States will remain the world's largest consumer of cosmetics, accounting for about 18.76%. China is currently the second largest cosmetics consumer in the world, with a market share of 14.55% in 2020. Japan, Brazil, Germany, Britain and other countries have also entered the top ten cosmetic consumption areas in the world in 2020.

—— The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Cosmetics Industry by Forward-looking Industry Research Institute.