What scenic spots have you cheated under the filter?

The blue hut in Qingshui Bay, Sanya is listed as "the secret of super-shooting" in the notes, but after some tourists have really been there, they find that it is just a dilapidated public toilet and a barren gravel beach.

Not only this "blue house", but also the online celebrity scenic spots in Little Red Book, such as the online celebrity beach in Chengjiang, Yunnan Province and the online celebrity tent camp in Inner Mongolia, are all in an embarrassing situation of being ridiculed by everyone.

"Mark my life", a little red book slogan, was all the rage in China. However, just half a month after the National Day Golden Week, # Xiaohongshu apologized for the filter attractions # and rushed to the hot search, which also caused cracks in Xiaohongshu's "filter" aura.

In the apology statement, Xiaohongshu responded, acknowledging that some users over-beautified their notes and apologized. At the same time, Xiaohongshu said that it will launch "pit avoidance" notes, which will be fully displayed to users through better product mechanisms to provide more information for users' decision-making. Before and after the holidays, many hotels, detective shops and scenic spots among network celebrities often have little red books behind them. Weibo's last topic # How strong is the online celebrity filter of Little Red Book #, as of the end of June 65438+1October 65438+August, the reading volume was as high as 390 million, and many users who claimed to be "victims" in the comments expressed their willingness to participate in the war.

According to the "spit" of Weibo tourism group, some scenic spots in Xiaohongshu are quite different from what they actually saw.

According to the statistics of Little Red Book Notes, at least 63 cities in China have "Little santorini", 62 cities have "Little Kyoto" and 59 cities have "Little Nara".

However, under the praise of Xiaohongshu for planting grass, there are always "victims" who come to vomit. When the filter is broken, the tourists see another scene.

Little Red Book bloggers are unconvinced by Weibo's group ridicule.

65438+ 10 month 17

A reporter contacted the little red book blogger "imxiaoxiaooo", and his notes were regarded as negative cases. On May 1 day, she posted an article in Little Red Book, "The Visual Sense of comic world, Miyazaki Hayao, a Good Place to Take Pictures for Free". In the photo, a large area of green grass stretches and feels very fresh. After taking photos on the spot, netizens accused her of distortion.

"imxiaoxiaooo" said that her notes were not over-decorated, and the person who took the real picture and the Fuhe wetland she went to in different seasons did not necessarily go to the same grassland. It is unreasonable to judge that her notes are "fake".

"We went in mid-April. The Fuhe wetland is very large, so we drove in and picked a better lawn, which was just a group of us. " "imxiaoxiaooo" told reporters, "The scenery was beautiful when we went, but it may only be so beautiful in March and April, and the water rose in May."

Different seasons and weather really make some scenic spots present different scenery. Another controversial attraction in Little Red Book, Qinghai Chaka Salt Lake, has completely different effects on sunny days and cloudy days. There are both strong recommendations and "pulling weeds" in the search results.

Lu said, "the weather was fine when we went, and from the photographer's point of view, we had such a photo!" Can this be solved with a filter? Learn "The Cultivation of Photographic Eyes" first. "

She also pointed out, "It's not like you went to this scenic spot and I got a kickback. What did I lie to you about? That's ridiculous! "

Another person who loves photography thinks that the scenic filter is not worth much criticism. In order to make better films, the general photography industry will install a UV mirror, that is, a solid filter, in front of the camera.

Most bloggers who love to share these photos with filters think that this is superb photography technology, but the onlookers don't agree. Xiaohongshu still can't escape the fate of being spit out.

The scenic spots behind the red book filter are controversial, and both sides think it makes sense, which stems from different understandings of tourism.

As a lifestyle sharing platform and community e-commerce, Xiaohongshu was founded by Mao and Qu Fang in Shanghai on 20 13. In July of 20 19, the number of users exceeded 300 million (monthly breakthrough1100,000), and UGC (user-created content) was deeply cultivated.

According to the data of Analysys Qian Fan, among the users of Little Red Books, 67% are women, 44.99% are users under the age of 24, and 75.62% are middle-class and middle-class consumers.

Young, female and high-end, they are regarded as high-quality customers by the Internet community. However, in terms of travel or tourism, users of Xiaohongshu obviously value the latter more, which is directly related to the commercial attributes of the platform.

According to public information, travel has become the second largest content source of Xiaohongshu platform, but Xiaohongshu is not a simple travel sharing platform, but more similar to a grass-growing community that integrates makeup, clothing, food and tourism.

When traffic becomes a scarce resource, planting grass will be beautiful. For the pursuit of exquisiteness, the little red book has a filter, and the blurring of grass planting and advertising boundaries makes it difficult to distinguish between true and false.

Therefore, the filter for scenic spots was spit out, and some netizens standing on the side of Xiaohongshu bloggers questioned, "Should girls apologize for taking pictures with beautiful women?"

Ling, the blogger of Xiaohongshu who was spit out, said very grievance, "I also want to sign up for a tour group. The price is expensive, and the photo quality is not easy to control. However, the small attractions on the little red book are not only beautiful, but also free. "

Ling Ziqi's idea of sharing her shooting experience with users is to "let more people know about this easy-to-shoot and free scenic spot, and sharing dry goods will often attract more people to like and collect."

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At the beginning of 65438+ 10 this year, Xiaohongshu Dandelion Platform was launched, which is an upgraded version of Xiaohongshu brand cooperation platform, with the intention of strengthening the commercial paper filing of the platform.

After a blogger's business notes are reported on the platform, the platform will deduct 10% from the brand and 10% from the blogger. For the client, these reported notes will be marked as promotion, and users don't have to stare big eyes and be nervous to distinguish themselves.

Results, beauty, clothes, etc. They are all important channels for the income of Xiaohongshu, and the graphic notes of such bloggers are strongly supervised.

In any case, after the little red book filter scenic spot became a hot topic, the little red book platform clearly pointed out in the apology statement that some changes would be made in the future.

In this regard, Qu Fang, the founder of Little Red Book, responded in an interview on 20 19. She said that Xiaohongshu's algorithm recommendation model has values, in order to better serve users and make better consumption decisions for users.

Qu Fang said: "We crack down on untrue content at different product technical levels. It is difficult for Xiaohongshu to verify the authenticity of the content 100%, but it can filter out those more useful information and present it to users. " 202 1, Little Red Book is still on the road to truth.