Why is Chanel's artistic director called "Lafayette"?

Karl lagerfeld, artistic director of Chanel in karl lagerfeld, is known as "Julius Caesar" and "Galeries Lafayette" in the fashion world, and is deeply rooted in people's hearts. When I mention Chanel, I think of lafayette. When I mention Galeries Lafayette, I think of Chanel.

I think it is called "Lafayette" for two reasons.

First of all, when it comes to karl lagerfeld, everyone's first reaction is his trademark expression. He always wears sunglasses, has long braids and holds a fan in his hand.

The image of sunglasses with white hair and long braids is deeply rooted in people's hearts and has a decisive influence in fashion circles. Although he is old and rare, he has also undertaken the design supervision of several fashion brands, and he feels more energetic and innovative than many young people.

He loves tradition, looks forward to the future and is full of energy, so he is honored as "Lafayette"

Secondly, karl lagerfeld's position is hard to catch up with, because he is respected. He is the chief design officer of Chanel, which revived the Chanel brand. He pushed Fendi to the front line of high fashion, and his photography ability is also excellent, which is a genius.

Therefore, he was honored as "Lafayette". It means high status and respect.