What have you learned from the major of media technology and operation?

The main courses of media technology and operation are as follows:

1, professional basic course:

Incorporate media practice, new media copy planning and writing, graphic image processing technology, photography technology, video editing technology, new media technology application, streaming media technology application, and network communication regulations.

2, professional core courses:

H5 integrates media animation production technology, live broadcast technology, short video production and operation, new media marketing operation, Internet information review, new media data analysis, online public opinion analysis and media production and release.

This major trains all-media operation professional groups who master basic knowledge and technical skills such as media integration, art design, copywriting, data analysis, video production and online public opinion. , and can engage in media integration, editing, editing, evaluation, media integration, network public opinion response and analysis.

The employment direction is all-media operation, creative planning of media integration, post-film designer, video editing designer, graphic designer, propagandist of media integration center, and production of media integration content.

Main professional ability requirements:

Have the creative planning and writing ability of new media copywriting; Have the ability to use and maintain video acquisition equipment such as cameras; Ability to edit and process online text, sound, video, animation, H5 pages, etc.

Be able to build a new media matrix, and have the ability of data collection, analysis and monitoring, publicity and promotion, marketing realization and operation management of new media accounts;

Have the ability of live broadcast scheme planning, live broadcast network and seat layout, account application and decoration, live broadcast content preheating promotion, live broadcast data summary analysis, multi-scene live broadcast, etc. Having the ability of Internet information identification, information auditing and network risk prevention and control;

Basically master the digital skills in the media field, and have the basic skills and service capabilities to meet the needs of industrial digital development; Familiar with media industry related laws and regulations, familiar with industry production standards and norms and other related knowledge; Have the ability of inquiry learning, lifelong learning and sustainable development.