How to make an excellent advertising film?

First, use the way of micro-movies to convey the relationship between goods and audience through stories and arouse the curiosity of the audience.

The second is to use documentary methods to convey the role of commodities in the development of the period to the audience through real pictures.

Three, after a simple and clear demonstration, highlight the common advantages of goods, can be compared with similar products, so that the advantages of products are more obvious.

Fourth, express the characteristics of goods in a humorous way. In a relaxed and pleasant atmosphere, the audience can better accept the advertising information and leave a deep impression in their minds.

Fifth, ask questions in an exaggerated way, and then naturally lead to products and provide solutions to difficult problems.

Sixth, leave the hot spots of the times, and point out the connection between social hot spots and commodities in the video of Taobao commodity advertisement fragment, which leads to the theme of commodities.

Seven, strengthen the visual and auditory sensory impact, strengthen rendering in sound, picture and other aspects, leaving an unforgettable impression on the audience.

Eight, often see some advertisements on TV to invite celebrities to speak, with the help of celebrities' public influence, improve product visibility, attract the attention of the target audience, and stimulate the desire to buy.

Nine, Taobao commodity advertising short video can set suspense, arouse the curiosity of the audience, make their attention more concentrated, and then lead to the concept of goods.

Ten, invite well-known experts or the general public to prove the authenticity and advantages of the goods, so that the audience can better believe in the product effect, thus improving the marketing of Taobao commodity advertising short video, get twice the result with half the effort.