Why is Meizu's reputation so good that no one uses it?

I am a user of Meizu mobile phone, and I still use Meizu 7PRO. There is a small screen behind the phone.

Mobile phone brands have their own preferences. There are not many Meizu mobile phones around. Which brand of mobile phone to choose depends on personal preferences and personal feelings. Some people are "fruit powder", but other mobile phone brands just don't like it. As soon as the new Apple mobile phone comes out, it must be replaced. Some people just support domestic mobile phones, and there are also many Xiaomi mobile phones and Huawei mobile phones around them.

Me and my Meizu mobile phone My first Meizu mobile phone was Meizu 4PRO. At that time, the main camera had 20 million pixels, while the Apple mobile phone had only 8 million pixels. The first Meizu mobile phone was used for a long time, but it was a little big and difficult to operate with one hand. Later, Meizu 4PRO used a camera to feed water, so on the first day of Meizu 7PRO's official listing, I went directly to the Meizu store in Xiamen to get one.

Then, Meizu 7PRO mobile phone has been used until now, and I can't remember how many years. There is nothing wrong with the mobile phone now, but it has been used for many years and the memory is insufficient. It is often necessary to remove garbage and useless pictures and videos, and then the response speed of the mobile phone is still slow, but it does not affect the normal use.

Meizu 18 series was freshly released. On March 3rd, Meizu 18 series was officially released. Look at the price, the price is not low. It is said in the introduction that Meizu 18 Pro is the ultimate flagship product in Meizu history, including but not limited to Meizu's most expensive screen, the highest performance, the strongest image and the most ruthless materials.

However, at present, the Meizu 7PRO I use is still in normal use. At present, I personally have no idea of replacing a new mobile phone.

Does Meizu have a good reputation? I don't think so. On the contrary, I think Meizu users are seriously polarized. They love to death and hate to death, which is one of the reasons why Meizu has never been able to get up.

First, Meizu's product line is chaotic, and Charm Blue is a double-edged sword. In the past two years, Meizu has streamlined its product line to one series a year (Meizu 17 and Meizu 17Pro). However, in the past few years, Meizu's products focused on Charm Blue series, which is a low-end thousand yuan machine series with Redmi as the benchmark.

Charm Blue did achieve good sales at that time, but it was also lost to Xiao He. Charm Blue did achieve good results, but in the end, it was a thousand yuan machine, and the cost was there, so there were many compromises. This also led many Meizu users to sneer at Meizu's workmanship after using Charm Blue, and word of mouth formed a vicious circle.

This is also the reason why Huang Zhang cut off Charm Blue, then cut off low-end machines, and devoted itself to being the flagship. The thousand yuan machine is indeed relatively large, but the profit is low and the quality cannot be guaranteed, which is very harmful to the brand. One careless mistake negates the whole brand.

Second, MediaTek and pro7 made Meizu collapse. In his early years, MediaTek never used Qualcomm's processor to polish MediaTek. Occasionally, Samsung's outdated processor will come in handy. But in those days, Qualcomm's processor was a gold-lettered signboard and a representative of performance, and MediaTek never got through it. Meizu's reputation now depends on design and Flyme, but MediaTek is a bit of a loser.

Meizu has always wanted to play high-end, and Pro series is a separate product line for this purpose. Unfortunately, Pro7' s sub-screen creativity is insufficient, and MediaTek can't afford this pricing. In the end, the inventory was tearful, cut in half and finally emptied. After the collapse of this product line, Huang Zhang made up his mind to throw himself into the arms of Qualcomm.

Third, some shortcomings of Meizu are really chilling. Meizu's profitability in 2020 depends on the persistence and cohesion of "kerosene". It is really rare for a niche brand to do this. But some shortcomings of Meizu are also practical!

First, the factory is old, and quality control and output need to be improved. I remember that after the release of Meizu 16, I happened to meet Xiaomi 8, which was a golden opportunity to turn over, but Meizu was out of stock. This may be because Huang Zhang is afraid that too many stocks will fall into his hands, preferring to sell less but demanding stability (with the scale of Meizu, it is unrealistic to want a million-level inventory, and the funds are still not enough).

Second, Meizu stores are shrinking, and the after-sales problem is really not as convenient as before. And now Meizu's workmanship is also different from that of first-class manufacturers. Before a certain model, the first batch of mobile phones had many lenses.

In addition, Meizu 16sPro lowered its price in 500 yuan one month after it went on the market (it seems to be this product, or Meizu 16s, anyway, it lowered its price by 500 to 600 soon after it went on the market). The scheme given by Meizu is to subsidize the previous user's shopping vouchers, and the difference of 500 is 200 and 300, so the two vouchers cannot be used at the same time, playing a small routine. However, compared with Redmi's K30Pro, there is no movement after dropping 700, but now I feel that Meizu has done something just.

Therefore, Meizu's good reputation is completely accumulated by Flyme and Huang Zhang's craftsman spirit. But now all the systems are similar and very easy to use, and the Flyme team is seriously lost. This advantage is not obvious. As for design, Meizu does not follow suit, but it is not as legendary as expected. This is also the reason why Meizu can't do one plus, Realme and other latecomers.

Meizu's mobile phone is really good. In a user satisfaction list released by Ann Bunny not long ago, Meizu 17 Pro topped the list, which shows that most users are satisfied with Meizu mobile phones. So why are there so few people using Meizu mobile phones outside?

The first reason is that Meizu has a small volume, low product sales and no bargaining power in the supply chain, which leads to low cost performance of Meizu mobile phones. For example, the price of Meizu 17 Pro still sells for more than 4299 yuan, while Xiaomi 1 1 which is higher than its configuration only sells for 3999 yuan. Therefore, in addition to iron powder, most ordinary users will still choose mobile phone products with higher cost performance.

Secondly, Meizu's product line has been relatively simple in the past two years. Since last year, only two mobile phones, Meizu 17 and Meizu 17 Pro, have been produced, and the cheapest one is 3,699 yuan. The best-selling products of domestic mobile phones are still 1000 yuan to 3,000 yuan, which means that Meizu directly gave up the mainstream user groups, and the sales volume naturally stopped.

In fact, a few years ago, Meizu also launched a low-priced brand Charm Blue, which mainly produced mobile phones within 2,000 yuan and sold well. It is said that the annual sales volume can reach10 million units. However, in 20 18, Meizu cut off the Charm Blue product line, and even the person in charge, Li Nan, left. This is mainly because Charm Blue has a high sales volume, but it is still worse than Redmi and Glory, but the cost is higher than these friends. Although Charm Blue sells tens of millions of units a year, the profit is not much, and some models even lose money, so Meizu simply doesn't make low-end mobile phones. Without these low-end machines, the number of users will be reduced by half.

At the same time, Meizu's mobile phone also has some problems. For example, Meizu's Flyme system is well received. However, due to the limited strength of the technical team and the frequent poaching by friends, Flyme often has functional problems, so it is also called "Bugme" by users. Moreover, the Android core of Meizu mobile phone is rarely upgraded. Now Android 12 will be released, and Meizu 16 series is still Android 9 system. Some old models frequently appear advertisements in the system, and even basic applications such as calculators and file managers are full of advertisements. Although most of Flyme's advertisements can be closed, some advertisements really make users feel headache.

Of course, the most important thing is the hardware problem. In the past two years, due to the strategic contraction, many offline stores and after-sales service outlets were closed, which led to the failure of Meizu mobile phones of some old users to get proper after-sales service in the first time. This part of users may not consider Meizu when changing their mobile phones.

Generally speaking, Meizu has a good reputation but few people use it, mainly because its scale is not enough to compare with giants such as Xiaomi, OPPO and vivo, and it can only exist as a "small and beautiful" brand. Because the selling point and price of products are not very advantageous, and even there is a gap between software and hardware, many people usually don't consider Meizu when choosing mobile phones.

In the early stage, he went to MediaTek to be a thief boat, and mistakenly held concerts every day with crowd tactics, resulting in no high-quality products in the early and middle stages. Later, he made up with Qualcomm, but it was too late.

In fact, Meizu mobile phone is still good, the system is better than most brands on the market, the design is good, and the workmanship is hard. Huang Zhang is a serious product manufacturer. But Huang Zhang is not a businessman, and now the market is full of wine, which also afraid of deep alley! If marketing is not done well, no matter how good the product is, it is difficult to make a difference. So I think the boss in Huang Can should not only make products, but also make markets, otherwise it will be difficult to stick to it.

Humble opinion!

Later, when Meizu launched its new machine in Qualcomm, it let users know that Meizu and Qualcomm had reconciled. But times have changed, my Lord. At the product level, Meizu's small and beautiful Flyme is no longer an absolute advantage. The rapid development of MIUI and EMUI makes people feel that Flyme is no longer the first customized Android system in China.

Nowadays, more and more friends begin to pay attention to brands when buying products, which gives people the impression that first-line brands can make their hearts feel vanity and satisfaction in daily use, and gradually there is a metaphysical thinking that is easier for people to buy impulsively. Just like Apple mobile phones, Meizu will obviously be unable to cope with the increasingly powerful domestic mobile phone manufacturers. And Meizu is still the same as Xiaomi in the final analysis, which can be said to be an out-and-out online brand. In fact, in many cities, Meizu does not have a decent experience store. Moreover, in small and medium-sized cities, especially cities below the county level, few people know the brand Meizu. Therefore, the sales of Meizu mobile phones will naturally be affected. Think about it, if Meizu can come up with half of OV propaganda, Meizu's mobile phone sales will inevitably usher in a wave of outbreaks.

I'm using it. What's not used?

I've been using it

Meizu is actually like Lin Daiyu, beautiful and talented. Meizu's shortcomings are mainly reflected in the following points:

1, the first is the problem of new 5G models. As we all know, the current network is constantly developing. Although 4G is already very hot, with 5G network, there will be a faster experience. In this process, many brands have started to launch their own new 5G mobile phones, and basically most domestic brands can make breakthroughs in this respect. However, Meizu has not yet launched this type of mobile phone, so people feel that the brand's own scientific and technological capabilities may not have reached a relatively high level. Of course, this reason is far-fetched. After all, 5G has not been fully popularized, so people's demand for this kind of mobile phone is not great, and other features are more important.

2. The positioning of Meizu is not clear. In fact, each model is like a commodity. Every manufacturer needs to make a clear positioning after building their own products, so as to carry out targeted sales, so as to achieve better results. Other big-name domestic models can stand firm in the constant competition because of their obvious product positioning. For example, Xiaomi has always paid attention to cost performance, and more people can recognize it with price. The publicity of OPPO and vivo has been very strong. Through various appearances and advertising performances, the characteristics of the products are deeply rooted in the hearts of the people. In contrast, Meizu has no obvious positioning. Although Meizu also has strong technology, it has not yet reached the excellent level of Huawei. In the development of cost performance, it is also difficult to reach the level of Xiaomi, so it has not been prominent.

3. Meizu's hedging ratio is too low. Among the many Meizu new models released at present, many of them have performed very well, but they have not been recognized by most users in the process of showing the rate of preservation. For example, the previously released flagship machine Meizu 16s was also recognized by many old fans, but it dropped by more than 500 yuan shortly after its release. This really makes many old customers who just bought mobile phones feel worthless. This way of improving cost performance will certainly not be recognized by too many people.

Meizu's good reputation is mainly accumulated in MX series, and its perception of flyme system has always led the trend of domestic systems. Attractive friends are eclectic, and the habit of not being picky is developed.

Charm blue series of young products-pay attention to cost performance and reduce the high-end positioning of the brand. With the continuous decline of market share, Meizu's after-sales and experience stores have been basically removed, which has caused many people to have no access to real machines and can only be understood through online self-media evaluation.

Meizu's network trend in the past two years is not flattering. In short, as a niche machine, it is impossible to satisfy the appetite of the public. 18 series is a product that charm friends are worth buying!