packaging design

In packaging design, photographic images can truly and accurately reflect the quality and shape of goods, with vivid images and rich color levels. At the same time, it can capture the instantaneous dynamic image and make it fixed.

State expression. Photographic images can also reproduce the scenes of goods in the process of consumption and use, so as to publicize the image of goods, highlight the characteristics of goods and promote the sales of goods. Now there is photography.

With the continuous progress of technology, commercial photography has become a professional and technical photography category. Due to the limitation of packaging area, the best products should be selected for the photographic pictures on the packaging.

Angle and appropriate scenery and props set off, using camera performance, lighting principle and darkroom production and other professional knowledge, combined with photography skills to express the characteristics and quality of goods. Photographic image segmentation

In addition to photo representation, it can also be handled by various special means. Nowadays, with the rapid development of computer-aided design, various computer image processing software is gradually replacing complex image processing software.

Darkroom equipment and technology, the traditional film image recording method has also been replaced by digital technology, which has brought infinite imagination and design performance space to designers.

2. Illustration

Compared with photographic pictures, illustration emphasizes the expression of ideas and the pursuit of individuality. The application of illustration in packaging design is helpful to strengthen the theme and characteristics of commodity objects, and it is a kind of propaganda, beautification and promotion.

A better way to sell goods. There are various tools and methods of illustration, such as sketch, watercolor, gouache, oil painting, printmaking, acrylic painting, marker, crayon, ink painting and so on.

Have rich expressive force. In addition, in addition to creating illustrations for commodities, many paintings at all times and all over the world are often applied to packaging design, such as some traditional commodities, which are often transported.

Use traditional painting, paper cutting, folk woodcut and other representative forms of expression to contrast the historical and cultural taste of goods and national traditional characteristics; Some commodity packages use classical oil paintings as patterns.

Now the noble temperament and atmosphere of goods.

3. Decorative graphics

Decorative graphics are subjective descriptions of natural forms. The modeling language is concise, tends to be flat, emphasizes the organic connection between black and white and rhythmic beauty, and is decorative. mankind

In the process of historical practice, human beings have gradually formed their own traditional culture. They created a large number of works by studying the modeling laws of natural forms such as induction, exaggeration, simplification, contrast and interlude.

Exquisite decorative patterns and graphics. In packaging design, some decorative graphics and patterns are often used to express some creative connotations. Designers can follow the design rules according to the style characteristics of products.

Method, choose the right material for graphic design, with distinct personality and strong pertinence, which can effectively highlight the image characteristics of products; On the other hand, traditional and ethnic patterns can be used, such as two or two couplets.

Continuation, four-way continuous pattern, dragon and phoenix pattern, Ji Xiangwen, etc. Combining the beautiful image of graphics with the ideal wishes of consumers not only maintains the rich national traditional characteristics, but also integrates modernity.

Aesthetic concept has strong cultural connotation and decoration.