Ten Suggestions on Effective Construction of Corporate Culture

Ten Suggestions on Effective Construction of Corporate Culture

Corporate culture, or organizational culture, is a unique cultural image of an organization, which is composed of its values, beliefs, rituals, symbols and ways of doing things. In short, it is all aspects in the daily operation of enterprises. The following are ten suggestions for the effective construction of corporate culture.

Ten Suggestions for Effective Construction of Corporate Culture 1 Corporate culture construction should follow the following principles.

1, principles and process specifications of effective organization

Set up a corporate culture construction team led by senior leaders of enterprises, guided by industry experts, and attended by many departments and grass-roots units of the company and middle-level and grass-roots cadres of the old, middle-aged and young generations, formulate a work plan for corporate culture construction, take decentralized work and centralized closed-door discussion as the working mode, and follow the scientific process of market research, evaluation system evaluation, refining, discussion, audit, combing, formation and implementation planning. Make the enterprise culture construction attach importance to, expert abbot, full participation, scientific and standardized, and orderly progress.

2. We should follow the principle that performance is the result of corporate culture, system is the externalization of corporate culture, and spirit is the core of corporate culture.

It is the core of enterprise culture construction to advocate distinctive, inspiring and shocking enterprise spirit, and pay attention to the effective activation of enterprise resources, cohesion and overall effect by using enterprise culture, so as to achieve high performance and improve performance; Take the corresponding scientific, standardized and effective system construction as the rigid guarantee of corporate culture construction.

3. Pay attention to inheriting Chinese excellent traditional culture.

Carry forward the great national spirit formed by the development of the Chinese nation for 5,000 years, and refine the enterprise spirit by learning the "Daqing Spirit", "Iron Man Spirit", "Two Bombs and One Satellite Spirit", "Haier Culture" and "Vanke Culture" cultivated by advanced enterprises in China, which greatly stimulated the enthusiasm of the broad masses of workers to forge ahead, revitalize enterprises and serve the motherland, and provided great spiritual impetus for the reform and development of enterprises.

4, to reflect the outstanding corporate culture of the times and advanced.

Enterprises should understand the importance of changing business philosophy from a strategic perspective, combine corporate culture construction with enterprise reform and management strengthening, strive to change the way of thinking and management formed under the planned economy system, gradually establish values that are compatible with the market economy system, refine and cultivate business strategies, purposes and concepts with the flavor of the times and enrich the connotation of corporate culture.

5. Corporate culture construction should focus on continuous innovation in foreign cultural exchanges.

With a positive attitude, following the business strategies of "bringing in" and "going out", while participating in market competition and cooperation, we will make continuous innovation in corporate culture construction in foreign cultural exchanges, integrate foreign culture with local culture, win strong vitality and strong development potential in the fierce competition in foreign markets, and gradually form core values and a unique corporate culture system.

6, corporate culture construction should promote the improvement of staff quality and management level.

Make enterprises regard corporate culture construction as a big systematic project, combine corporate culture construction with management innovation and system innovation, combine system rigidity with management humanization, carry out various forms of spiritual civilization creation and cultural education activities, transform enterprise spirit and core values into employees' conscious actions, penetrate into the details of management process, effectively standardize management, enhance execution, and promote enterprise reform and development. Moreover, it can bring up a group of excellent managers and cultivate an excellent "four haves" staff.

7. Adhere to Scientific Outlook on Development and build a people-oriented corporate culture.

Improve the competitiveness of enterprise products, prices and services, especially talents. Through the construction of enterprise culture, improve the quality of employees, improve the management level of enterprises, improve the corporate image, enhance the core competitiveness of enterprises, stimulate the enthusiasm, initiative and creativity of employees, and promote the sustained, rapid and healthy development of enterprises. Therefore, the survival and development of enterprises must depend on people. People-oriented is the core of Scientific Outlook on Development, and human resources are the first resource for enterprise development. Let enterprises pay attention to people-oriented, customer-centered, and strive to serve the society. At the same time, treat employees equally, balance the interests of stakeholders, advocate team spirit and encourage innovation.

8, combined with the actual, pioneering and innovative, to create a corporate culture with its own personality for enterprises.

Embodying enterprise culture is the soul of an enterprise, the internal source of enterprise vitality, the important concept of realizing enterprise system and enterprise management strategy, and the conceptual basis of enterprise system innovation, technological innovation and management innovation. To make an enterprise have its own excellent corporate culture, it is necessary to work hard on the core values of the enterprise, so as to make the enterprise develop continuously, maintain its competitiveness and ensure its durability. To work hard on the core values of enterprises, we should start from the reality of enterprises and create a culture with individuality: first, we should devote ourselves to establishing a cultural system that adapts to our own characteristics and integrate into our own cultural connotation in a way acceptable to employees; The second is to coordinate the forces of all parties, and establish a standardized corporate culture in accordance with the principle of "taking me as the main body, learning from others' strengths, being integrated and becoming a family", so that employees have both value orientation and institutionalized norms; The third is to cultivate an innovative culture that gives full play to the intelligence of every employee, and promote the reform and development of enterprises with the joint efforts of corporate culture, ideological and political work and spiritual civilization construction.

9. Pay attention to environmental culture and ecological civilization in corporate culture construction.

According to the requirements of practicing Scientific Outlook on Development, enterprises should undertake more social responsibilities while pursuing efficiency growth. Take business ethics and social responsibility as important factors to improve the competitiveness of enterprises. The development of enterprises should not only pay attention to economic indicators, but also pay attention to human indicators, resource indicators and environmental indicators. Ensure that enterprises truly operate in good faith according to law, care for and protect the rights and interests of workers, pay attention to environmental protection, be enthusiastic about public welfare undertakings, promote community development, truly win the respect of society, and create a good environment for enterprise development. According to the requirements of Scientific Outlook on Development, we should vigorously advocate ecological civilization, build environmental culture, solve environmental problems through developing circular economy, and realize the harmonious development between man and nature. Enable enterprises to implement the concept of circular economy and green GDP in every decision, every process and every link, and penetrate into all aspects of enterprise system and enterprise culture.

10, establish and improve the implementation system, and steadily promote the construction of corporate culture.

We should do a good job in the implementation planning of corporate culture, scientifically divide the implementation stages, define the tasks of each stage, implement the tasks to departments and people, make the corporate culture land as soon as possible, produce a sensational effect, constantly sort out, improve and upgrade, and play its role in serving enterprises.

Ten suggestions for effectively building corporate culture II. The construction of enterprise culture needs navigation marks.

In fact, there are many ways to shape corporate culture, but the key to the success of corporate culture lies in whether corporate managers, especially top managers, have the determination and courage to first shape themselves into a model of corporate culture, and whether they can first identify with and spread corporate culture.

The behavior of corporate culture leaders is the model and example of shaping corporate culture and the fundamental driving force for the formation of corporate culture. Through the influence of behavior, corporate culture can be transformed from words to actions, and have an impact, change benefits and achieve the ultimate goal of the enterprise. Through the influence of behavior, employees can accept and identify with corporate culture and values from the heart, and turn them into a spontaneous motivation and behavior habit, forming a kind of strength, which cannot be achieved by relying on system management. As an entrepreneur, we must keep learning, have a sense of responsibility and be ahead everywhere. Only in this way can the behavior of enterprise advocates rise to theory, become enterprise culture and be recognized by the whole enterprise and society; Only in this way can corporate culture generate strength, otherwise, corporate culture is just an empty slogan and a few blunt words!

Among them, business leaders are the beacon of corporate culture. Enterprise leaders and managers first deeply understand culture from ideological understanding, form behavior habits, thinking patterns and work styles, and then influence enterprises, core backbones and enterprise teams, and finally form enterprise management system, which goes deep into every link of enterprise R&D, production and sales, thus generating sales tension, competition tension and development tension. Corporate culture cannot be produced after several meetings, nor can employees consciously produce it. It comes from the world outlook and methodology of business leaders. Business leaders are role models and the shadow of corporate culture. When the behavior of enterprise leaders is spread and accepted by employees, it will affect the behavior and habits of employees. When the employee's behavior spreads, it will represent the enterprise and form a corporate culture. Business leaders are not only the initiators and leaders of corporate culture, but also the "navigation mark" of corporate culture.

Second, the construction of corporate culture needs management

Sometimes it is necessary to rely on management means to shape corporate culture, that is, to guide employees' personal values to be integrated with corporate values, to guide employees' enterprising spirit to be integrated into the development goals of enterprises, to advocate entrepreneurship to form employees' spiritual pillars, to link employees' thoughts and destiny with the rise and fall of enterprises, to aggregate employees' abilities and talents, and to achieve the state of coexistence between employees and enterprises.

Among them, employees run through the whole management process and are also the main force in the formation of corporate culture. The shaping of corporate culture must be employee-oriented, recognized and accepted by employees, so as to better stimulate employees' work enthusiasm and enthusiasm, form an effective humanized incentive and restraint mechanism, provide employees with a good working atmosphere and opportunities for self-realization, and employees are valued and respected in the enterprise, and their work achievements are recognized and appreciated, thus stimulating their work enthusiasm and creativity. At the same time, corporate culture also exerts invisible constraints on employees, and the formed code of conduct, moral standards and image standards are established to cultivate employees to form good habits and create greater profits and value for enterprises.

To mold corporate culture by management means, and to clarify corporate culture by formulating CI manual, employee code, enterprise code of conduct and related institutional processes, it is necessary to make employees understand it ideologically and accept it psychologically. However, corporate culture is not acceptable to everyone. In order to truly implement corporate culture, it is essential to strengthen the execution of corporate culture by means of management, and at the same time, it is necessary to rely on the system to enforce it and realize the unconditional execution of employees. On the other hand, employees are encouraged to actively participate in innovation through incentives, such as employee performance and year-end summary and commendation. , improve employee loyalty and stimulate employees' work enthusiasm and enthusiasm.

Corporate culture is management, which is by no means an empty slogan. Looking at well-known enterprises at home and abroad, as well as enterprises with excellent culture, through various effective management methods within the company, corporate culture is promoted from top to bottom, which has a far-reaching impact and further spread. At the same time, because the enterprise has profound cultural heritage, the development of the enterprise is like a duck to water, and the market competition is unstoppable.

Third, the construction of corporate culture needs carriers.

The purpose of corporate culture activities is to let more employees participate in the construction of corporate culture and experience and feel the connotation of corporate culture. Corporate culture can be realized through the carrier of activities, and the carrier should carry out various and creative activities to attract more people to participate extensively. Such as "sales competition" and "production skill competition", which provide a strong impetus for completing the annual task indicators; Talk about the development history and future prospects of the factory, and publicize the corporate culture concept to every grass-roots worker; Carry out 100-day safety competition activities to implement excellent corporate culture into specific safety production; "March 8th Activity Commendation" makes employees deeply feel the charm of corporate culture again by showing the outstanding women's elegant demeanor in different positions. "Outdoor development activities" create the concept of team spirit, spread corporate brand image and team spirit to all walks of life, and enhance employees' sense of honor and belonging; Spring Festival couplets bring together calligraphy, painting, photography and other activities, reflecting the development and changes of enterprises and the grand blueprint; Promote the collection of corporate culture manuscripts and publish manuscripts in the company's OA system. Carry forward corporate culture and advocate the spirit of corporate culture. The carrier of corporate culture should have activities, stories and examples.

There are activities. Activities can make people happy. Only by regularly organizing colorful activities, such as mass cultural and sports activities, various labor competitions, excellent employee selection and other activities, can enterprises bring happiness to employees, maximize the enthusiasm of employees, and enhance the cohesion and centripetal force of enterprises. It is with these activity carriers that the corporate culture can be fully displayed.

There are stories. Only stories can make people move. Creativity can only be attractive and convincing through popular stories. The story of a fool moving mountains told by a great man reminds hundreds of millions of people to persevere, overcome all difficulties and strive for victory. Therefore, the core values of enterprises can be displayed through touching stories. Stories should be combined with local history, culture and enterprise reality, so as to have a sense of history and reality, and thus be recognized by people.

Typical. The power of example is infinite, and the typical is the most convincing. Typical is like the "light" and "fire" of an enterprise. "Light" can light the road, and "fire" can warm people. Let everyone learn to lead by example and have enthusiasm for their work through the typical examples around them. Make employees have a clear direction, firm belief and unremitting pursuit; It can also stimulate the creative vitality of employees and make suggestions for the development and growth of enterprises.

Fourth, the construction of corporate culture needs atmosphere.

The core of corporate culture construction is recognition and sharing. Without recognition, culture has no value, and all means can be effective only on the premise of recognition, so creating a corporate culture atmosphere is another important responsibility of managers.

The purpose of creating a corporate culture atmosphere is to infiltrate corporate culture into every employee at the grassroots level and let all employees understand corporate culture. Only when there is a carrier can we feel it, and only when there is propaganda can we have an atmosphere. Through the publicity of employees' corporate culture, we can greatly enhance the sense of ownership of enterprises and widely publicize the core values of corporate culture. Through internal or external channels such as newspapers, magazines, local area networks, Internet, radio stations, TV stations, blackboard newspapers, windows, briefings, billboards, essay competitions, cultural performances, education and training, study and exchange, and other activities, relevant management mechanisms are established to concretize and visualize abstract cultural concepts, so that employees can personally contact and feel the specific culture, and the tentacles of corporate culture propaganda can be extended to every employee at the grassroots level. In the constant promotion, slowly. Establish a platform on the company's office information software to share the achievements of corporate culture construction. Through corporate culture training and exchange meetings, the experience of promoting corporate culture promotion is summarized, and the concept of corporate culture value is infiltrated into all aspects of management.

Fifth, the construction of corporate culture needs innovation.

With the development of enterprises, corporate culture is not static, but develops with the development of society and enterprises. Corporate culture should innovate with the continuous innovation of enterprises, change with the needs of enterprise development, and provide inexhaustible motive force for enterprise development through innovation and change. When the enterprise develops to a certain stage, its original cultural part can no longer meet the needs of the enterprise, and even become an obstacle to the development of the enterprise, which requires innovation with the participation of corporate culture. Timely discover the deficiencies or defects of the enterprise's own culture at different stages, so as to make changes and innovations in time. In addition, the improvement of employees' quality is also an important factor in corporate culture innovation. Through education and training, cultural propaganda, etc., the quality of enterprise employees can be improved. A high-quality staff team will certainly raise the corporate culture to a higher level and give full play to the functions of enterprise culture such as encouragement and coordination.

The establishment of corporate culture can absorb the cultural nutrition of outstanding enterprises at home and abroad, understand its true meaning, take its essence and discard its dross, thus cultivating its own corporate culture. However, corporate culture cannot be imitated and copied. Enterprise culture is not the hardware of enterprise resources, but the software part of enterprise. This kind of software can only be developed by itself. It is shaped and cultivated by enterprises in various cultural atmospheres. Corporate culture is the result of long-term publicity, continuous practice and standardization. Corporate culture needs to be gradually formed by absorbing collective wisdom, constantly supplementing, constantly revising, constantly improving itself.

In the conflict and blending between the old and new cultures of enterprises, only enterprises that dare to innovate the old culture can comprehensively enhance cultural ideology, adapt to the new economic environment and gain stronger vitality. Make the enterprise run continuously and the foundation will last forever. Therefore, corporate culture must change with the changes of the times, and only through innovation can it develop, and can it successfully transform intangible value into tangible value and comprehensively improve the efficiency of enterprises.

Sixth, the construction of corporate culture needs to be passed down.

More and more enterprises begin to pay attention to the construction and promotion of corporate culture in order to enhance their competitiveness and soft power. Within the enterprise, corporate culture is more of a top-down and inside-out inheritance. It is not difficult to establish the concept of corporate culture. What is difficult is how to continuously inherit and carry forward the culture and make it deeply rooted in the management of enterprises. So, how can corporate culture be effectively passed down? It is an effective way to inherit corporate culture by concretizing the abstract concept of corporate culture, establishing a scientific corporate culture inheritance mechanism and formulating relevant institutional guarantees. In addition, it is necessary to make the profound corporate philosophy story-telling, visualization, visualization, popularization and simplification, which is convenient for employees to understand and accept, and more conducive to the effective inheritance of corporate culture.

Corporate culture is the air of the enterprise, surrounding every employee, inspiring every employee and playing its due role of encouragement, cohesion and guidance; Corporate culture is the soil of the enterprise, which precipitates at the foot of every employee, plays a powerful role in nourishing and nurturing, and injects more strength into the foundation of the enterprise. The spread and promotion of corporate culture is a long-term process, which must be carried out in stages and steps, with each stage focusing on different themes, thus forming a continuous process. The process of enterprise culture construction should be as long as the road of enterprise development is. Only with excellent corporate culture and matching cultural inheritance mechanism can corporate culture play an active role in promoting the development of enterprises at all stages.

Conclusion: Culture is the blood of the nation, the spiritual home of the people, an important source of national cohesion and creativity, and an important factor in the competition of comprehensive national strength. The report of the 18th National Congress of the Communist Party of China puts forward that Socialism with Chinese characteristics should adhere to the road of cultural development, promote the great development and prosperity of socialist culture, and solidly promote the construction of a strong socialist culture.

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