Traditional Culture Encyclopedia - Photography major - Specialty Introduction of Zhangzhou Vocational College of Science and Technology

Specialty Introduction of Zhangzhou Vocational College of Science and Technology

Tea college

Tea culture major (cultural and educational direction)

This major is familiar with the knowledge of tea culture, and is proficient in tea tasting, tea-making skills, tea tasting environment setting, various tea parties, and the culture and application of tea customs of various ethnic groups in China, so as to cultivate high-quality skilled tea professionals who know both tea knowledge and performing arts.

Tea culture major (creative marketing direction)

This major focuses on the knowledge of tea culture and tea brand image, the investigation, analysis and prediction of tea marketing environment, industry and consumer market, enterprise strategy and planning, enterprise target market strategy and marketing organization and management. To cultivate high-quality tea artists and marketers with tea culture marketing skills.

Tea production and processing technology specialty (quality management direction)

This major focuses on the principles and methods of tea quality evaluation and quality management, the basic theories and professional knowledge of tea processing, storage and management in enterprises, the latest theories of tea sensory evaluation, tea physical and chemical inspection and quality control, and cultivates practical skills of tea marketing and advanced technical applied talents with certain innovation ability.

Employment orientation: Working in county and city tea quality and technical supervision departments, tea factories (fields), tea companies, salesrooms, tea markets and other units. In the school, you can get a senior tea taster, a senior tea maker and an intermediate tea artist.

Tea production and processing technology specialty (economic and trade direction)

This major focuses on the principles and methods of economic management of tea industry, and the practical skills of trade. It has advanced technical application-oriented talents such as tea marketing management, brand management, franchise chain management, specialty store management, leisure industry management, tea enterprise management, teahouse management, etc., and has certain pioneering ideas and abilities.

Employment direction: I can work in tea management positions in tea marketing enterprises, tea marketing shops, tea chain stores, teahouses and institutions, tea import and export companies and other units. During the school period, you can obtain the professional qualification certificate of senior tea artist and commercial tea critic.

Business school/business school

Accounting and auditing specialty

This major aims to cultivate high-quality skilled professionals who are familiar with basic accounting theories and related economic management knowledge, master accounting skills, financial analysis and auditing skills, operate commonly used financial software, and be able to better engage in accounting practice, financial management and auditing.

Employment orientation: Sino-foreign joint ventures, state-owned enterprises, private enterprises, institutions, social organizations and service organizations. Accounting posts, financial management posts, audit posts, etc. Obtained an accounting qualification certificate at school.

Accounting computerization specialty

This major aims to cultivate high-quality skilled professionals who are familiar with China's financial policies and accounting regulations, understand international accounting standards and international practices, have basic theoretical knowledge and strong application ability of accounting computerization, master computer application and operation technology, and can engage in accounting, financial management and auditing in relevant departments and units. Obtained an accounting qualification certificate at school.

Employment orientation: Engaged in auditing business, accounting consulting and service business in accounting firms and other intermediary institutions, engaged in the maintenance, development, design and sales of cashier, accounting and computerized systems in various enterprises (foreign-funded, state-owned and private) and institutions, and also engaged in statistical work, warehousing management and product marketing in various enterprises (foreign-funded, state-owned and private) and institutions. Obtained an accounting qualification certificate at school.

Tourism management major (hotel and club management direction)

This major aims to cultivate high-quality skilled professionals with basic knowledge of tourism management, basic theoretical knowledge and professional skills of modern hotel management, good professional ethics, familiarity with tourism laws and regulations, and competence in the service and management of high-star tourist hotels, senior clubs, catering enterprises and tourism departments.

Employment direction: high-star hotel management, catering enterprise management, tourism information and consulting institutions, tourism consulting centers and other units. Obtained the certificate of senior waiter in tourist hotel at school.

Tourism management (direction of tour guide management)

This major aims to cultivate high-quality skilled professionals who have the basic knowledge of tourism management, are familiar with tourism laws and regulations, are proficient in professional skills such as tour guide service skills and travel agency operation and management capabilities, and can be competent for tour guides, tour leaders, scenic spot explanations, tea culture tourism design, tourism marketing, and service and management of tourism departments.

Employment orientation: management of tour guides and travel agencies, development of tourist attractions, information consulting institutions of travel companies, and tourism consulting centers. Get a tour guide card at school.

* Tourism management (international maritime direction, cooperative education)

This major aims to cultivate high-quality application-oriented professionals who can meet the needs of socialist market economy construction, master solid basic theories and professional knowledge of international shipping management and international shipping laws and regulations, work as flight attendants, star-rated luxury cruise ships and crew members of EMU, and have comprehensive analysis ability, business decision-making ability and practical operation ability. Market development and marketing specialty

This major aims to cultivate high-quality skilled professionals who have basic professional knowledge and skills, meet the needs of production, construction, management and service, have good political quality, professional ethics and professionalism, have the ability of marketing, market development and management, and can engage in commodity sales, marketing planning, market research, customer development, marketing management and sales management in enterprises and institutions.

Employment direction: ① sales (tea, automobile, real estate and other marketing), engaged in marketing elite and business supervisor positions; (2) customer management (customer department of enterprises and institutions, engaged in the position of account manager); (3) market planning (corporate image brand, market research and other planning positions); ④ Channel development and management (market development, product sales channel development, brand store joining, physical store development and other management positions). Find a marketing teacher at school.

* Market development and marketing (Sino-foreign cooperation)

This major aims to cultivate applied high-skilled talents who are engaged in enterprise marketing activities and market management, have high professional skills and professional ethics, and carry out market research and analysis, marketing planning, product sales, customer management and sales team management. , and in cooperation with Thomas University, was established on 1950 in Tomasville, South Georgia, USA. The school pays attention to career development, provides bachelor's and master's education, and has many famous professional directions such as business, education, criminal justice, health, public service, science and art. Professionals in international economy and trade

This major aims to cultivate high-quality skilled professionals who have modern international trade professional knowledge and practical skills such as international economy, international trade, international settlement and international business negotiation, master modern business skills such as computers and networks, and can engage in international trade, business negotiation and import and export commodity declaration in foreign-related economic and trade departments, foreign-funded enterprises, banks and other financial institutions and government agencies.

Employment direction: foreign-related economic and trade departments, foreign-funded enterprises, state-owned enterprises, banks and other financial institutions, as well as international trade, business negotiations, import and export commodity declaration and other work. Can be engaged in customs declaration, customs declaration, foreign trade salesman, international business vouchers and other work. Obtain foreign trade vouchers and foreign trade documents during school.

Logistics management major

This major aims to cultivate high-quality skilled professionals with basic knowledge of logistics management, strong warehousing and distribution management ability, logistics management information technology, logistics process operation, information collection, processing, analysis and maintenance, and capable of purchasing and warehousing management, quality inspection management, safe transportation scheduling management, logistics enterprise settlement business and accounting business personnel, material marketing personnel, logistics enterprise management and other positions.

Employment orientation: Third-party logistics enterprises, ports, storage centers, various logistics enterprises, management consulting companies and other logistics-related institutions and social organizations, engaged in post operation and comprehensive management of procurement, transportation, freight forwarding, warehousing, distribution, distribution processing and logistics information systems. I was admitted to the logistics teacher during my school days. Chain management specialty

This major aims to cultivate high-quality skilled professionals who have the basic knowledge of chain operation, marketing planning ability, business communication ability, e-commerce skills and management ability, and can engage in chain operation and management such as market research, product chain promotion, business communication, chain purchase and sale business, chain marketing planning and management, supermarket chain operation, chain e-commerce operation and management, chain logistics management, public relations, advertising planning and so on.

Employment direction: management position of enterprise chain headquarters, chain store manager, chain store information management, customer management, procurement and other positions. Get the store manager qualification certificate at school.

Financial management major

This major aims to cultivate high-quality skilled professionals who have the basic theoretical knowledge of systematic financial management, master comprehensive financial management tools and skills, pay attention to the development and utilization of financial management information, be familiar with relevant economic laws and regulations, and be competent for various enterprises, financial enterprises, accounting firms and other units to engage in financial management, accounting, auditing and other positions.

Employment orientation: positions in financial management, accounting, auditing and financial informatization of various enterprises (foreign-funded enterprises, state-owned enterprises, private enterprises, etc.). ), institutions, and financial enterprises, accounting firms and other intermediaries. Obtained accounting qualification certificate during school.

Business English Major (Preschool English Direction)

This major aims to cultivate strong business English listening, speaking, reading, writing and translation skills; Have the ability of English education and English training teaching; Familiar with the basic theoretical knowledge and operation process of international business, with strong business operation ability; ; High-end skilled professionals who can engage in foreign-related business, interpretation, translation, economic management and preschool education institutions in foreign trade, enterprises and institutions, commerce and other departments; In addition, it also cultivates all-round development of morality, intelligence, physique and beauty, good humanistic quality and comprehensive quality, good communication ability, observation ability and sustainable development ability.

Institute of Food Science and Technology

Food processing technology specialty

This major aims to cultivate high-skilled talents with strong practical ability and high comprehensive quality who can master the production technology and key technical points of natural, healthy and green food, grasp the theoretical knowledge and operational skills of food analysis and inspection, and meet the food quality management needs of food industry enterprises.

Employment orientation: production and management of canned food, beverages, baked goods and health products in large and medium-sized food enterprises. Engaged in testing and testing in the quality control departments and laboratories of large and medium-sized food enterprises; Engaged in technical operation of analysis and testing in food and drug supervision, health and epidemic prevention, environmental protection, commodity inspection and other quality inspection departments. At school, I can obtain professional qualification certificates such as food inspector and internal auditor of ISO22000 food safety management system.

Food processing technology major (food technology and product development direction)

This major aims to cultivate and master the latest theory of modern food processing technology, be able to design food factories reasonably, have the innovative ability of research and development of new products and technologies, and be able to design reasonable product formulas and processing technologies; It has the technology of food physical and chemical microorganism inspection and detection; Highly skilled personnel who can engage in food production technology and management.

Employment direction: engaged in food R&D, production, process parameter adjustment and control in large and medium-sized food enterprises, engaged in quality management, food raw and auxiliary materials testing, production process inspection and quality control, physical and chemical and microbial inspection of product quality in the laboratory of quality control department of food enterprises; Engaged in technical operation of analysis and testing in food and drug supervision, health and epidemic prevention, environmental protection, commodity inspection and other quality inspection departments; Can be engaged in food storage, transportation and marketing in logistics and sales positions. During my stay at school, I can obtain professional qualification certificates such as senior western pastry chef, food inspector and internal auditor of ISO22000 food safety management system.

Nutrition and detection specialty

This major aims to cultivate the basic theories of food science, nutrition, hygiene, microbiology and toxicology, and effectively prevent and control the harmful or potentially harmful factors in food; Can strengthen food nutrition and design a balanced diet in food production and processing; In the process of food transportation and storage, preserve the nutritional and health components of food and reduce losses; Being able to engage in food nutritional value evaluation, food safety evaluation, food safety and hygiene management and quality management in the field of circulation and consumption; High-quality skilled talents who can strictly and accurately detect and analyze products according to national standards and enterprise standards, and can use large-scale analytical instruments (gas chromatography and liquid chromatography to detect pesticide residues, atomic absorption spectrophotometer, etc.). ) to analyze harmful components in foods such as heavy metals.

Employment direction: engaged in food nutrition strengthening, balanced diet design and food nutrition guidance in large and medium-sized food enterprises; Engaged in the analysis and detection of food nutrients and harmful substances in the laboratory of quality control department of food enterprises; Be able to evaluate food nutrition and food safety in the process of food storage and circulation; Engaged in food analysis and testing in inspection posts of commodity inspection authorities, inspection and quarantine, environmental protection, epidemic prevention, industry and commerce, technical supervision and other relevant departments. During the school period, you can obtain professional qualification certificates such as food inspector, public nutritionist, nutrition caterer, internal auditor of food safety management system and western pastry chef.

Food Nutrition and Testing Specialty (nutritionist's direction)

This major is geared to public dietitians, and its professional direction is to train senior specialized technical personnel who are engaged in nutrition evaluation, nutrition guidance, nutrition education, nutrition management, food safety management and supervision, guide people to have a reasonable and balanced diet, and engage in nutrition teaching, and have the basic knowledge and practical ability of public dietitians.

Employment direction: in large catering enterprises, hotels, schools, athletes' training teams and other catering institutions. According to different groups of people, design reasonable nutritional recipes and determine scientific dietary cooking schemes, check the implementation of nutritional dietary cooking schemes, analyze the nutritional value of dishes and popularize nutritional knowledge; Using computers to design nutritional recipes and diet management for patients with chronic diseases closely related to nutrition, such as diabetes, hypertension and obesity; Engaged in food inspection in commodity inspection, environmental protection, epidemic prevention, industry and commerce, technical supervision and other relevant departments; During the school period, you can obtain professional qualification certificates such as food inspector, public nutritionist, nutrition caterer, internal auditor of food safety management system and western pastry chef.

Food quality and safety supervision specialty

This major aims to cultivate high-quality skilled talents who can adapt to the development of food quality and safety in China, have excellent professional quality, master the basic theories and skills of food quality management and safety testing technology, be familiar with modern food quality and safety systems and standards, and be able to engage in food quality control and safety supervision and management in the process of food production, management and consumption. Accept the cost from food raw material production to product processing and even storage and transportation.

Employment orientation: safety monitoring and quality control in the whole process of product processing, storage, transportation and consumption in large and medium-sized food enterprises; Engaged in the safety and quality control of agricultural products, livestock products, aquatic products and their processed products, the design of pollution-free food production mode, the production, supervision and management of green food and organic food; As a quality administrator and food safety administrator of large and medium-sized food enterprises, I am engaged in food safety and quality management in the production process. During the school period, you can obtain the qualification certificates of food inspector, public nutritionist, nutrition caterer and internal auditor of food safety management system.

College of art and design

Art design major (direction of interior art design)

This major aims to cultivate high-quality skilled talents who master the basic theory and professional knowledge of interior design and production, can read the architectural design drawings of houses and draw interior design and production drawings according to the design requirements, and can engage in interior design and production, engineering construction and decoration, landscape planning, real estate development project management and other work under the guidance.

Employment orientation: I can engage in interior design, environmental art design, landscape design, or indoor and outdoor environmental design in related industries (such as decoration companies, architectural firms, landscape planning, real estate development departments, landscape construction units, etc.). ). You can take a skill certificate at school: interior designer.

* Art design major (jewelry design and appreciation direction, cooperation between Fujian and Taiwan)

This major aims to cultivate high-quality skilled talents with good professional quality and cultural accomplishment, solid theoretical knowledge of jewelry specialty, and the ability to use modern scientific knowledge, jewelry design and technology skills and advanced scientific and technological means to engage in professional skills such as design, production, testing, processing and management of jewelry industry. Cooperate with many schools in Taiwan Province Province, such as Taiwan Province National University of Arts and Taiwan Province Datong School.

Employment orientation: I can engage in jewelry appraisal, evaluation and inspection, jewelry marketing, jewelry design and production, jewelry repair, inspection and after-sales work in jewelry companies, jewelry processing companies, jewelry design studios, major jewelry enterprises and franchise stores. During school, you can take a skill certificate: designer.

Art Design (Art Ceramic Design and Marketing Direction)

This major aims to train senior professionals in ceramic modeling, decoration, modern ceramic design, production and marketing. By learning the basic knowledge related to ceramic art, students are trained to have the skills of independent design and production, the ability to express and use ceramic materials in combination with modern fashion concepts, and at the same time, they can operate ceramic studios, factories and shops, systematically and completely master the professional knowledge of this subject, with strong professional skills and high cultural and artistic accomplishment.

Multimedia design and production (photography and advertising design direction)

This major aims to cultivate high-quality skilled talents who have good professional quality and cultural accomplishment, solid photography and advertising design ability, can engage in commercial advertising photography, film and television drama production, planning and design, cultural propaganda and other work, and serve the construction of the economic zone on the west side of the Taiwan Strait.

Employment orientation: I can work in advertising companies, film and television drama production companies, news media, newspapers and magazines, publishing houses, wedding photo studios, website commodity shooting and production, cultural propaganda departments and other related enterprises and institutions. Skills certificates can be tested during school: designers and photographers.

* Multimedia design and production (network technology and film animation direction, cooperation between Fujian and Taiwan)

This major aims at cultivating high-quality skilled talents with good professional quality and cultural accomplishment, mastering the basic theoretical knowledge of network technology and film animation, mastering website management, 2D animation, 3D animation, cartoon creation, game art design and film and television post-production, and working closely with Taiwan Province National University of Arts, Taiwan Province Datong School and other schools in Taiwan Province Province to create a better learning environment for students and facilitate academic exchanges.

Multimedia design and production (network technology and the direction of film and television animation)

This major aims to cultivate a solid theoretical knowledge of web design and production, be able to use modern scientific knowledge, web design and technical skills and advanced scientific and technological means to engage in network maintenance, network art design, web design, professional design of network companies and other related work, and have professional skills of website management, which can not only be employed in network-related enterprises and network companies, but also engage in online entrepreneurship independently.

Employment orientation: I can work in network companies, software development companies, cultural media companies, advertising companies, advertising design studios, enterprises and institutions, and engage in network maintenance, network art design, website establishment, web page design and other related work. Engaged in animation, comics, comics, illustrations, game art design, film and television advertising post-production, network animation design, animation product marketing and so on. During school, you can take skill certificates: designers, photographers, two-dimensional animation designers C and D, and web designers.

Architectural engineering research institute

Construction engineering management specialty

This major aims to cultivate high-quality skilled talents who master the theory and knowledge of construction engineering, have professional ability, excellent professional quality and outstanding practical ability, can understand construction drawings, can carry out engineering survey and setting out, can inspect and manage engineering data, can control and accept engineering quality, can conduct technical guidance and organization management on the construction site, and can engage in short-term work in the construction industry.

Employment direction: I can work in construction enterprises, construction engineering supervision enterprises, construction industry consulting, bidding consulting and other related enterprises and institutions. During the workbench, you can take skill certificates: cost engineer, cost engineer, information engineer, quality engineer, safety officer and supervisor.

engineering cost major

This major aims to train students to be familiar with the basic knowledge of architecture, installation construction and management, building structure, the basic theory of price principle and project cost valuation, the whole process management of project cost, bidding and contract management. Highlight the cultivation of technical application ability, aiming at meeting the needs of production, construction and management, aiming at cultivating talents in short supply in the construction industry, and focusing on the determination and control of project cost in the construction stage.

Employment orientation: you can work in construction drawing budget, bill of quantities quotation, project settlement preparation, etc., and you can also work in intermediary institutions such as construction units, construction enterprises, project cost consultation, bidding agency and project management.

construction engineering technology specialty

This major aims to cultivate high-quality skilled talents who master the basic theories, professional knowledge and skills necessary for this major, and have practical working abilities and skills in architectural design management, engineering supervision, engineering budget, quality inspection, safety management, material inspection and bidding agency.

Employment orientation: I can work in engineering design units, construction enterprises, engineering supervision enterprises, real estate enterprises and construction management departments of enterprises and institutions. Skills certificates can be tested during work: cost engineer, cost engineer, information engineer, quality engineer, safety officer and supervisor.

A good job is a good job.

Because Zhangzhou University of Science and Technology attaches importance to the cultivation of students' vocational skills and comprehensive quality, many graduates are very popular in government agencies, enterprises and institutions. Less than a year after graduation, many students' monthly income has reached more than 4000 yuan.