Investigation report on Pingyao ancient city

At the beginning of February this year, I was lucky enough to visit Pingyao ancient city, which is known as the world cultural heritage and the national historical and cultural city. When the majestic wall in front of me crossed the horizon, my eyes were tightly attracted by this masterpiece of creation. I can't help thinking of Old Town of Lijiang. These two different styles have formed a huge visual difference in my mind, which can not help but make me feel the ethnic diversity of Chinese civilization. I have read the historical materials about Pingyao ancient city before: Pingyao ancient city was built in the Western Zhou Dynasty with a history of 2,700 years. It is a county-level city built in full accordance with the traditional planning thought and layout scheme of Han nationality in China. The ancient city covers an area of 2.25 square kilometers, with four streets, eight small streets and seventy-two dragon lanes. It is a large-scale ancient architectural complex composed of complete ancient city walls, ancient streets, ancient shops, ancient temples and ancient houses, with obvious central axis and symmetrical layout. It is the best preserved ancient county in China. There are 3,797 traditional quadrangle houses with protection value in the ancient city, of which more than 400 houses are well preserved, which basically maintain the residential style of the Ming and Qing Dynasties and are living specimens of China county in the Ming and Qing Dynasties. The most thrilling thing is the winding and shrinking city wall, which is obviously the historical proof of the fierce war in northern China in ancient times. It can be said that the feature of Pingyao ancient city is the most obvious city wall, while Old Town of Lijiang is famous for its small bridges, flowing water and people.

Walking into the ancient city, this serious street layout is also amazing. According to the tour guide, Pingyao Ancient City is a county town built in full accordance with the traditional urban planning, layout and procedures of the Han nationality in China. In a closed city, with the tower as the center, there are 4 streets, 8 small streets and 72 winding paths, with clear functions and orderly layout. Most of the houses we saw were built in the Ming and Qing Dynasties, and the courtyards were mostly quadrangles with brick walls and tile roofs. Ordinary people are mostly wooden tile houses, with single houses and narrow courtyards. This is completely different from the graceful street view of the canal in front of the door and the water lane behind the house with the cultural characteristics of Naxi nationality. It can be seen that these two huge architectural contrasts are influenced by their geographical factors: one is the Han civilization in the Yellow River basin, and the other is the Naxi civilization in the Yangtze River basin.

Lijiang in the south and Pingyao in the north. Fortunately, I visited these two ancient cities, which are both beautiful and tourist attractions in Zhong Ling. These two cities have given me too many excuses to compare.

Then I went to a souvenir shop and sat down to talk to the shop. Finally, I learned that Pingyao's land rent is much cheaper than Lijiang's, with lower relative consumption and less passenger flow, but overall it is not bad. If you own a house in Old Town of Lijiang, the rent alone is equivalent to the income of a middle class. Probably for this reason, there are fewer commercial streets in Pingyao ancient city than in Old Town of Lijiang. For example, the bar in Lijiang is a street, but the new bar in the old house is vivid, especially at night. Pingyao is slightly low-key in this respect. However, it is reported that there is an "Old Pingyao Bar" in Pingyao, which is the exhibition area of Pingyao International Photography Exhibition, gathering masterpieces from China, Greek, Belgian, Japanese and other countries. There's a good chance that Mark Lieb and others just passed you by. As the saying goes, all present are scholars.

According to the tour guide, Pingyao Ancient City and Old Town of Lijiang entered the World Cultural Heritage List at the same time from 65438 to 0997, but their popularity was much worse. In terms of passenger flow, Pingyao and Lijiang are equally divided. But there is a big gap in management strategy. The reason is that since the 200 1 photography exhibition was held, the popularity of Pingyao has been steadily rising, the tourist flow has maintained a growth rate of more than 60% for six consecutive years, and the tourism income has also increased at an average annual rate of 60%. Therefore, the development of tourism should be the top priority of Pingyao ancient city at present. Listening to the relevant personnel said: "Pingyao does not lack tourists, but lacks strategic investors with vision." This kind of situation is rare in Lijiang. It radiates from Sifang Street to the east street of the ancient city. There are rows of shops on both sides, and the goods in the shops are dazzling.

One of the characteristics of Pingyao ancient city is that the tour guides there are very dedicated. They rack their brains to embody the characteristics of scenic spots and let tourists know why. Tell me more about my aunt, the tour guide with me. She speaks standard fluent Mandarin and wears headphones around her neck, explaining where to go. I also found a big difference in Old Town of Lijiang. Lijiang has Naxi culture to receive farmers at designated places and put them on the market. Pingyao, on the other hand, has no such special service. This greatly increased the burden of Pingyao tour guides.

At the entrance of the ancient city or in the city, there is a lot of publicity about the collocation of tourist routes and scenic spots. According to local characteristics, most tourists to Pingyao are day trips. In order to fully develop and contact the combination of local and surrounding tourism resources, Pingyao is integrated with Lingshi Wangjia Courtyard, Qixian Qiaojia Courtyard and Qixian Qujia Courtyard, allowing tourists to stay in Pingyao, provide transportation and visit three counties and four points.

Pingyao has taken a number of measures to further accelerate the development of tourism and improve service awareness and efficiency. Notices on regulating the management behavior of the tourism industry can be found everywhere in the ancient city. For example, promoting openness in government affairs; Strengthen the investigation and accountability of tourism market research: once the people and things that violate the promise are verified, they will be dealt with seriously, and they will resolutely not cover up their ugliness, protect their shortcomings and tolerate them, so as to reassure the government, the masses and tourists; Achieve effective changes in the style of tourism management departments, effective standardization of tourism industry management, effective improvement of the quality of tourism industry teams, effective improvement of tourism service quality, and effective improvement of tourists and public satisfaction.

Pingyao ancient city, also a world cultural heritage, has its own characteristics when promoting itself to the world. For example, the International Photography Exhibition, China Poker Culture Expo and China Famous Snacks (Culture) Festival are held, among which the most famous is of course the annual International Photography Exhibition. This propaganda method of attracting tourists by holding various cultural exchange activities is very effective, and an endless stream of photographers and foreign tourists come to Pingyao every year. Just last month, 65438+ 10/8, the year of China in Pingyao was officially launched in 2009, which is undoubtedly Pingyao's action to open the image window of the ancient city to the world. In Lijiang, this kind of opportunity to show your style is rare. Can you learn from Pingyao in this respect?

Another way for the ancient city to attract tourists is to let tourists participate in activities. It happened to be Monday when I went, and I caught up with Yashengtang in Pingyao County. The noise of tourists was interrupted by drums, and an old man in rags appeared in the lobby with crutches. His drums kicked off the performance of the Ya Fang Qing Sheng Hall in Pingyao County. So the conversation between the sheriff, grandpa and the old man began. In addition to this activity, it is said that there are activities that interact with tourists, such as "getting married, Mr. cashier writing a manuscript, and recruiting apprentices at the ticket number". This way of interacting with tourists can increase local publicity, which is more vivid and convincing. Lijiang is a beautiful holy land with outstanding people. Isn't there a lyric "Beautiful Lijiang, people are on the road"? So the direction of my heart stayed in this place, and I naturally chose the major of tourism management. I used to hold hands with groups of strangers in Sifang Street and Shuhe Ancient Town. Around the burning fire of life, I kept beating my youth and changing the pace of life. This is a very ethnic thing, which brings people from different regions together and renders different languages, colors and cultures into a harmonious picture-a group of people praying for peace and happiness. If we can strengthen the development of tourist interaction and carry out various cultural exchange activities, this national scenic spot will show her more unique charm! For example, the jumping time in Shuhe can be appropriately extended to meet the wider travel needs of tourists and win more "word-of-mouth effects"; On-site tour guides or coordinators can teach tourists some ways to recognize Dongba characters and teach some simple Naxi songs or dances; You can also equip some fixed scenic spots with some tour guides to gather some individual travelers into groups for easy explanation and guidance. This can stimulate tourists' enthusiasm and interest in tourism and help improve the service quality and efficiency of tourism. Shanxi and Yunnan are two major tourist provinces, and there are many potential tourist resources to be explored, developed and utilized. Especially as a college student majoring in this field, it is our responsibility to make suggestions for the local tourism industry. Being in Lijiang and Pingyao, the two places will join hands to create brilliance. Looking forward to building a bridge to shorten the distance between ancient cities sharing the title of world-class heritage, we should join hands, learn from each other's strong points, make a fuss about their characteristics, and firmly believe that the future of ancient cities will be better.