How to write promotional soft articles in Xiaohongshu? Recommended collection

Qiangua data shows: In the first half of 2022, Xiaohongshu’s industry traffic data is still eye-catching. Major brands compete with each other. After experiencing major marketing nodes such as Women’s Day, 520, and 618, they have accumulated a lot of grass. There were 75.93 million notes, creating a total of nearly 26.5 billion interactions. All in all, Xiaohongshu is a very suitable platform for growing grass-roots products. We can see many popular notes, with considerable data and user numbers, such as these notes with hundreds of thousands of likes and collections. It can bring considerable turnover to merchants or brands. When merchants or brands are promoting on Xiaohongshu, content creation is very important. How to write soft articles for Xiaohongshu promotion? Next, Bole Network Media will share it with you, just follow it and you can use it immediately! Recommended to collect! 1. Create an IP character for Xiaohongshu account. Many hot-selling note copywriters have their own exclusive characters. Creating an IP will shorten the distance between you and users. At the same time, a copywriter with an IP character is very vivid. , vivid, such soft articles are also very immersive to read. They will use their own situation or feelings to substitute into a certain product. The specific method is to use the first-person perspective to write Xiaohongshu copy, insert some sentences in the copy that are very personal to the blogger, or use some popular Internet terms, such as "cute", "fried chicken is good", "exquisite pig" Pig girl, etc., some small expressions should be added to the copy, and the paragraphs should be divided cleanly and refreshingly. 2. Scenario introduction method In the process of writing Xiaohongshu soft articles, using the scenario introduction method will really make users want to plant a certain product. Find a usage scenario or story situation that is close to life, bring this product into a specific scenario, and experience the product and share it like a user. This will not make the user feel awkward, but also gain the user's favor and use. desire. Because users cannot experience the product, we need to use text to help them build a virtual usage scenario and arouse the user's scenario associations. For example, giving this business watch to your boyfriend for Christmas will make him look more handsome! In this festive situation, it will be very natural to bring the product. 3. Comparative evaluation method There are also a lot of comparative evaluation notes on the Xiaohongshu platform. This kind of notes is very popular among users. He will sort out some products of the same type and then introduce them one by one to compare the advantages and disadvantages. The disadvantages make it clear to users that a certain product we want to promote will definitely be embedded in it. Such evaluation notes are a product guide, which can provide users with relevant reference value and assist users in decision-making. Because many product users are not clear about the effect, such a note can give users a rough understanding in their minds and know that they want to buy it. Which product. Such notes still need to be written more sincerely. Sharing them from the perspective of a personal user or a more professional perspective will be more convincing.