What is the purpose of Ali's latest AR identification technology landing in Starbucks?

In the Starbucks Shanghai Baking Workshop, which opened on February 5th, 65438, customers can see the whole process of Starbucks coffee baking, making and cooking as long as they turn on the "sweep" function of mobile phone Taobao, and at the same time, they can intuitively feel every detail in the 20,000-square-meter workshop through AR technology.

Starbucks said that it hopes to let young people experience coffee culture again through AR, a brand-new interactive form.

What's the point? 18 years ago, Starbucks opened its first store in Chinese mainland in Beijing, which once became synonymous with China's elite, white-collar workers and high consumption, resulting in countless online jokes.

With the improvement of consumption level, Starbucks is becoming more and more famous in China, and people's understanding of coffee culture is becoming more and more dissatisfied with comfortable environment, standardized taste and international brand.

What did the official announcement say? According to Ali, the AR solution was jointly developed by Alibaba Artificial Intelligence Lab (hereinafter referred to as Ali AI Labs) and Starbucks. "This is the latest AR identification technology in Ali's large-scale scene and the first large-scale commercial application in the world," said the head of Ali A.I. Labs

It is understood that this AR solution is expected to be applied to the remaining 3,000 Starbucks stores in the future and exported to overseas stores.