Art Design

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Art design is an independent art discipline, and its research content and service objects are different from traditional art categories. At the same time, art design is also a highly comprehensive subject, which involves many factors such as society, culture, economy, market, technology, etc. Its aesthetic standards also change with the changes of these many factors. Art design is actually a reflection of the designer's own comprehensive qualities (such as expression ability, perception ability, and imagination ability).

Contents

Concepts

Features

Human Impact

Masterpieces

Environment Art

Professional classification graphic design

Advertising design

Interior design

Environmental art design

Web page art design

Format Design

Cultivation Objectives of Art Design Major

Cultivation Requirements

Main Courses

Specific Courses in Art Design and credits

Concept

Characteristics

Human Impact

Masterpieces

Environmental Art

< p>Professional classification graphic design

Advertising design

Interior design

Environmental art design

Web page art design

Format Design

Art Design Major Training Objectives

Cultivation Requirements

Main Courses

Art Design Specific Courses and Credits

Expand the concept of editing this paragraph

The so-called art design is to combine the form and beauty of art with society, culture, economy, urban art design

market, technology and many other aspects Factors are reproduced in designs that are closely related to our lives, making them not only have aesthetic functions, but also functional functions. In other words, art design first serves people (as large as space environment, as small as clothing, food, housing, transportation, use, etc.). Art design should be the perfect combination of certain material functions and spiritual functions of human society, and it is the key to modernization. It is an inevitable product in the process of social development. Art comes from life and in turn affects life.

Edit features of this paragraph

Art design is an independent art discipline, and its research content and service objects are different from traditional art categories. At the same time, art design is also a highly comprehensive subject, which involves many factors such as society, culture, economy, market, technology, etc. Its aesthetic standards also change with the changes of these many factors. Art design lies in creative activities and practice. Art design is actually a reflection of the designer's own comprehensive qualities (such as expression ability, perception ability, and imagination ability). Although each major has different emphasis on design knowledge, the requirements for the concept of "grand design" regarding beauty, rhythm, balance, rhythm, etc. are the same. Whether it is a two-dimensional or three-dimensional design, the first thing candidates have to face is an understanding of the design object - an understanding of the background culture, geography, history, and humanistic knowledge related to the design object.

Edit this paragraph Human Impact

1. Design is a cultural phenomenon that emerged with the emergence of human beings, and is a symbol of human beings moving from ignorance and chaos to civilization. 2. Human imitation of objects.

Edit this section of famous works

Helsinki Railway Station, Finland (1906-1916) Architect: E. Saarinen Finland Helsinki Railway Station was built from 1906 to 1916. A treasure of station architecture at the beginning of the century, it is also an important architectural example of early modernism in Northern Europe, but it is basically eclectic. It has clear outline, lively shape and concise details, which not only expresses the characteristics of masonry architecture, but also reflects the development trend towards modern architecture. The designer of Helsinki Railway Station is the famous architect Eliel Saarinen (1873-1950). Helsinki Railway Station is a representative work of his romantic classicism architecture. Although it has a heavy classical style, it is also high and low. The square and the circle complement each other, so it is lively, memorable but not rigid. It is regarded as one of the masterpieces of architectural art in the 20th century. Lincoln Memorial, Washington, USA (1919-1922) Architect: H. Bacon The Lincoln Memorial was designed by American architect Henry Bacon. It is located on an artificial highland at the end of Moore Boulevard, covering an area of ??2,200 square meters. Opposite is the Washington Monument. The memorial hall draws on the traditional techniques of ancient Greek temples and is surrounded by 36 marble Doric columns, symbolizing the 36 states of the United States during Lincoln's time. Although the plane is similar to an ancient Greek temple, it does not have the usual pediments of Greek temples. Instead, it has a rounded roof layer placed on top of the classical columns. The interior of the memorial hall is divided into a main hall and two side halls using columns. Murals depicting the most significant achievements and important events in Lincoln's life are painted on the walls of the side halls. The highlight of the entire memorial hall is the Lincoln statue located in the center of the main hall opposite the entrance. Guided by this longitudinal sequence from the entrance to the statue, people will feel the solemnity of the atmosphere.

Later, people will gradually see clearly the statue of Lincoln with a serious expression under the sunlight that scatters into the room. The arrangement of the Lincoln statue and the clever sequence guidance in the vertical and horizontal directions create a solemn atmosphere. This is an outstanding design of this memorial building. . [1] Bauhaus School Building, Germany (1926) Architect: W. Gropius This building complex was designed by the famous architect W. Gropius and built in Dessau, Germany. It consists of three parts: teaching building, internship factory and student dormitory. The characteristic of the spatial layout is that it is divided into groups that are both divided and combined according to the use functions, which are both independent and convenient for communication. Both the teaching building and the internship factory are four floors, occupying the largest area. The dormitory is at the other end, six stories high, and connecting the two is a two-story dining room and auditorium. At the center of the group and connecting the various departments are the administration, teachers' offices and the library. The building covers an area of ??2630 square meters. The combination of shapes of different heights not only creates a sense of space and time when viewing the building group in progress, but also expresses the organic relationship between the buildings, and also embodies the design characteristics of "Bauhaus": Pay attention to space design, emphasize function and structural efficiency, and directly link architectural aesthetics with the purpose of the building, material performance, economy and construction exquisiteness. The teaching policies and methods of this school and the Bauhaus school had a great influence on the development of modern architecture. [2]

Edit this paragraph Environmental Art

The term environmental art design began in the late 1980s, when the Central Academy of Arts and Crafts Interior Art Design

In order to imitate Japan, the Department of Design changed the name of the department from "Interior Design" to "Environmental Art Design". For a time, many design schools across the country followed in his footsteps. Changing the name has become fashionable, like a gust of wind, and few people think calmly. Several experts who thought it was inappropriate to change the name came out to appeal, but no one listened. A few years later, even those who took the initiative felt that the change was inappropriate. In China, the so-called "environmental art design" refers to interior decoration, indoor and outdoor design, decoration design, architectural decoration and decorative decoration, etc. Although it has many names, its connotation is the same, which refers to the design and decoration activities carried out around the building. If there is a difference, it is the difference between indoor decoration and outdoor decoration. It can be seen from this that the name of interior design is also very inappropriate. Its restrictive concept obviously excludes outdoor decoration design, resulting in the appearance of architecture, interior, garden, and landscape around the decorative design of building facades and small environments. Various design and construction industries are interfering with each other. On the other hand, in its narrow sense (revolving around the interior and exterior design of buildings), environmental art design is appropriately called. But its broad concept and scope are incredible. Environmental art covers almost all ground environments on the surface of the earth and all design fields related to beautification and decoration.

Edit this section's professional classification

Graphic design

Graphic design is also called visual communication art design. The main learning content includes advertising strategy, advertising performance, book design, Illustration design, photographic art and technology, new media creation and application, etc. After graduation, you can work in publishing, printing, advertising, shopping malls, TV stations, media and decoration companies and other departments.

Advertising Design

The main learning content includes advertising planning and creativity, copywriting, advertising management, media research, videography and photography, Bauhaus

Advertising design, Market research and other courses cultivate professionals who can engage in advertising work in news media, advertising companies, market research, information consulting and other industries.

Interior Design

The main learning content includes interior space design and interior furnishing design. Requirements: Comprehensively and systematically understand the characteristics and rules of interior design, master multiple types of interior design elements and performance characteristics, and be able to have relatively complete multi-angle construction renderings of multiple design links, expression forms and creativity of interior design. Drawing and model making capabilities, and cultivate specialized talents who can engage in design, operation and management in construction, real estate development, display, decoration companies and other related enterprises and institutions.

Environmental Art Design

The name Environmental Art Design began in the late 1980s. At that time, the Interior Design Department of the Central Academy of Arts and Crafts changed the name of the department to imitate Japan. Changed from "interior design" to "environmental art design". For a time, many design schools across the country followed in his footsteps. Changing the name has become fashionable, like a gust of wind, and few people think calmly. Several experts who thought it was inappropriate to change the name came out to appeal, but no one listened. A few years later, even those who actively took the lead felt that the change was inappropriate. In China, the so-called "environmental art design" refers to interior decoration, indoor and outdoor design, decoration design, architectural decoration and decorative decoration, etc. Although it has many names, its connotation is the same, which refers to the design and decoration activities carried out around the building. If there is a difference, it is the difference between indoor decoration and outdoor decoration. It can be seen from this that the name of interior design is also very inappropriate. Its restrictive concept obviously excludes outdoor decoration design, resulting in the appearance of architecture, interior, garden, and landscape around the decorative design of building facades and small environments. Various design and construction industries are interfering with each other. On the other hand, in its narrow sense (revolving around the interior and exterior design of buildings), environmental art design is appropriately called.

But its broad concept and scope are incredible. Environmental art covers almost all ground environments on the surface of the earth and all design fields related to beautification and decoration.

Web page art design

1. The content design activities of web page art design contain both subjective and objective factors. After establishing the web page theme, art design is the first step

Be clear and familiar with the design objects and constituent elements. Web art design involves many specific contents, which can be summarized into two aspects: audio-visual elements and layout design. 1. Audiovisual elements The audiovisual elements mentioned here mainly include: text, background, buttons, icons, images, tables, colors, navigation tools, background music, dynamic images, etc. Whether it is text, graphics, animation, or audio or video, what web designers have to consider is how to put them into the "big canvas" of the page in a touching form. The application of multimedia technology has greatly enriched the expressive power of web page art design. Most of the above audio-visual elements can be displayed or listened to by most browsers themselves, without any external program or module support. For example, most browsers can display GIF, JPEG graphics and GIF89a animations. There are also some multimedia files (such as MP3 music) that need to be downloaded to the local hard disk first, and then the corresponding external program is started to play. In addition, you can use plug-ins in your browser to play multimedia files in more formats. After Microsoft launched the IE browser, it provided OLE-based ActiveX technology for playing multimedia in web pages. ActiveX has become a popular technology at present. Another technology for playing multimedia is JavaApplet. It is a small application written in Java language and applied to web pages. Compared with plug-ins and ActiveX, JavaApplet has greater flexibility and good cross-platform capabilities, so it has good development prospects. In short, the continuous development of technology has made the comprehensive use of multimedia elements in web art design more and more extensive, allowing viewers to enjoy more perfect audio-visual effects. The emergence of these new technologies has also put forward higher requirements for the artistic design of web pages.