Traditional Culture Encyclopedia - Photography major - Reference materials for graduation thesis of advertising major?
Reference materials for graduation thesis of advertising major?
1. (America) Ogilvy's Confessions of an Advertiser (new version of modern advertising Pope david ogilvy classic); Hua Lin translation: CITIC Publishing House. 2. Top advertising experts reveal the inside story of the industry: (France) Begold, translated by Kong: 2 1 Century Publishing House. 3. My advertising career &; Science Advertiser: Hopkins, translated by Qiu Kaisheng. Press: China Renmin University. 4. Public Relations First-Advertising Second Producer: (US) Ries (Ries, A.), Ries (Ries, L.), Lohan, Yu Qi Press: Shanghai People's Publishing House 5. Advertising Psychology Producer: Yellow River Water Press: Higher Education Press 6. Wonderful Cave: An Advertiser's Insight and Event Producer: (America) Dusenberry, Jay Song Press: Shanghai Far East 7. Why can't I! -Never doubt: A madman's successful notebook Author: (America) Donnie deutsch and Peter Noble, translated by Peng Jing Publishing House: Oriental Publishing House 8. Advertising regulations and management-Haidai Advertising Book Department Author: Cong, Liang Editor-in-Chief Press: Shandong University Press 9. Beware of advertisers: Liu Shuhong Publishing House: Wuhan University Press 10. Chinese and foreign advertising history: Yang Haijun Editor-in-Chief Press: Wuhan University Press (since you want to write a paper on advertising, you must understand advertising) 1 1. Law and management in advertising supervision: Chen and Tang Publishing House: Social Science Literature Publishing House 12. Producer of Advertising Operation and Management: Zhang Jinhai, Chengming Press: Higher Education Press 13. 20 advertisers who shocked the world: (America) Tweichel, Fu Xinying and Wei Ran Translated by Shanghai People's Fine Arts Publishing House 14. Advertising legal system Author: Jiang Enming Editor-in-Chief Press: Nanjing University Press 15. China People's Advertising Law (since I want to write a paper on advertising law, I must know the content of advertising law) Press: China Legal Publishing House 16. People's Republic of China (PRC) Advertising Law Annotated Edition (since you want to write a paper on advertising law, you should understand the content of advertising law) Author: Law Center of Law Press Editor: Law Press 17. Advertising law and professional ethics by Cui Yinhe.
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