What kind of industry is the advertisement of WeChat friends circle suitable for?

How to put advertisements in WeChat circle of friends?

How to advertise in a circle of friends?

How to put the fifth advertisement in the circle of friends?

How to put an advertisement in a circle of friends

How to put promotional advertisements in the circle of friends?

The cost of advertising in friends circle

Wechat advertises in the circle of friends.

How to do WeChat friends circle advertisement?

At present, 32 first-class industry categories have been opened for WeChat advertising. Each first-level category and its second-level category are as follows:

Real estate category:

Real estate, real estate agency, real estate platform enterprise.

Such as: Poly Real Estate, Ocean Real Estate, Agile Real Estate and other brands.

Clothing, shoes and bags:

Including men's wear, women's wear, clothing accessories, home clothes, shoes and bags.

Such as: red bean clothing, blue ocean house.

Skin care cosmetics:

Including skin care cosmetics, beauty tools and other business entities.

Such as L 'Oreal and Estee Lauder.

Furniture home improvement category:

Including home improvement building materials, residential furniture, home accessories, home textiles, decorative design enterprises.

Such as: Red Star Macalline, Qijia.com, Xiyingmen and other brands.

Transportation category:

Including air transport, railway transport, road transport and water transport enterprises.

Such as Spring Airlines and China Southern Airlines.

Education and training categories:

Including basic education, language training, academic training and studying abroad.

Such as: Wall Street English, New Oriental

Financial category:

Including banks, credit cards, accounting tools, trusts, stocks, funds, securities and insurance companies.

Such as: Shanghai Pudong Development Bank, China Minsheng Bank, China UnionPay, China Ping An and other brands.

Tourism category:

Including tourist attractions, travel agencies, tourism OTA platform operators.

Such as: Airbnb, Tuniu, Ctrip and other brands.

Category of mother and baby:

Including parent-child community, children's wear and shoes, maternal and child products, baby food, children's toys, pregnancy care, maternal and child integrated e-commerce enterprises.

Such as: Wyeth, Mommy Baby, Beibei, Honey Bud Baby and other brands.

Car category:

Including automobile brands, other non-motor vehicles, automobile supplies, automobile services, second-hand car business and travel service enterprises.

Such as: BMW China, Bentley China, car home, Togo Car Maintenance Network and other brands.

General commodity category:

Including household daily necessities, toiletries and daily necessities.

Such as: Head & Shoulders, Secret, Gillette and other brands.

Software application category:

Including office software, system software, wifi, weather calendar software applications.

Business service category:

Including IT services, exhibitions, and headhunters.

Such as Shenzhen-Hong Kong Shuangcheng Biennale and Harbin Auto Show.

Life service category:

Including living surroundings, ticket booking, pet services, beauty salons, sports and fitness, housekeeping services, department stores, property services, logistics services and other commercial entities.

Such as: Pizza Hut, Wangfujing, the whole family and other brands.

Food category:

Including snack food, grain, oil and rice flour seasoning, brewed beverage, fresh food and beverage.

Such as: Coca-Cola, LU ZHOU LAO JIAO CO.,LTD, Yili, Yida and other brands.

Digital household appliances:

Including computers, mobile phones, photography, digital accessories, office equipment, office consumables, e-education, intelligent equipment and household appliances.

Such as: Dell, VIVO, Samsung, Canon and other brands.

Website portal class:

Including news portal and information community website.

Such as Tencent News and Douban

Culture and entertainment category:

Including books and periodicals, audio and video, network audition, film and television programs, TV stations, dubbing, animation and music enterprises.

Such as: Tencent Pictures, Micro Tickets, Jiangsu Satellite TV, Mango TV and other brands.

Game category:

Including role-playing, strategy, sports, chess, music, simulation management, leisure, puzzle, training, fighting, adventure, card, racing games.

Such as: Cool Run Every Day, Sky Change, the glory of the king and other games.

Sports outdoor products category:

Including sportswear, shoes and bags, outdoor equipment, fitness training, sporting goods, etc.

Such as: Nike, Adidas, New Balance, Xtep and other brands.

Government agencies:

Including government agencies, associations, public welfare and other subjects.

Such as: local youth league Committee, local tourism bureau.

From media class:

Including science, education, culture, society, fashion and beauty, parenting, food, cars and real estate, life, sports, tourism and other media.

Such as: first, the dining table, behind the car, etc. From the media.

Integrated e-commerce category:

Including self-operated e-commerce and third-party e-commerce platforms.

Such as: JD.COM, Vipshop, Temple Library and other brands.

Virtual class:

Including communication, broadband, e-mail and other telecom operators' value-added and virtual services.

Such as: Telecom, Great Wall Broadband, QQ Mailbox and other brands.

Watch jewelry category:

Including watches, jewelry and other enterprises.

Such as Zhou Shengsheng, Tiffany &; Company)

Marriage service category:

Including wedding services (including wedding photography), online marriage platform and other subjects.

Such as Lily Net and Jiayuan.

Retail department stores:

Including supermarkets, comprehensive supermarkets, warehouse member stores and other business entities.

Such as Wal-Mart, Carrefour and Metro.

Food and beverage category:

Including baked desserts, casual dining, fast food, dinner (including western food, hot pot, Japanese and Korean cuisine, etc. ).

Such as: Bread Talk, KFC, McDonald's, Haidilao, Busan Cuisine, etc.

Wechat official account advertising opened four additional industries, and the circle of friends was suspended. The first and second level categories are as follows:

Safety and security category:

Including anti-theft alarm, security, police equipment, access control attendance, traffic fire control and other business entities.

Such as: safety

Legal service category:

Including judicial expertise, notarization, law firms and other subjects.

Industry and agriculture:

Including energy materials, industrial engineering, agriculture, forestry, animal husbandry and fishery and other business entities.

Energy conservation and environmental protection category:

Including pollution control, waste recycling, energy-saving equipment, environmental assessment, environmental protection equipment and other large commercial equipment.

Industries not listed above are not allowed to advertise in the circle of friends, such as gambling, stocks, medical and beauty industries, internet finance and other industries.

Even if it belongs to the above categories, it is necessary to provide enterprise qualifications, such as business license, organization code, enterprise account, legal person ID card, etc.

Hang Lung Culture-Integrating Internet Marketing Eco-service Provider: Providing one-stop multi-channel and high rebate account opening; Specialized industry-wide effects generate operational services! Main accurate traffic promotion: Baidu/sogou/Shenma /360 Bidding Information Stream Promotion/Today Headline /Tik Tok/a auto quickless/UC/ Guangdiantong/A little information/Netease/Sina/Sohu/Phoenix/Iqiyi/Interesting Headline/Little Red Book /oppovivo Xiaomi Huawei Browser/Live Video and other media advertising resources; Wechat group sending/scheduling/fission/micro-transfer/interaction/self-media traffic distribution /PC/ mobile full coverage! Help enterprises, institutions and individuals to promote and sell their products and services nationwide!