Traditional Culture Encyclopedia - Photography major - Starbucks clerk's apron has seven colors. Is there any special significance?

Starbucks clerk's apron has seven colors. Is there any special significance?

If you often go to Starbucks for coffee, you should remember that their shop assistants wear aprons. However, did you find that their aprons are different in color? Usually, Starbucks employees' aprons actually come in four colors: green, black, brown and purple. This is actually the hierarchical structure within Starbucks.

Green apron is the first apron, and ordinary shop assistants wear green aprons. Although this kind of green is the color of Starbucks, it is the most common primary color in employees' clothing. Anyone who works in Starbucks can wear the brand color of this coffee chain. However, there are also differences between different green aprons.

The black apron is a symbol of Starbucks' internal identity. You need to know a lot about coffee, be familiar with the origin of various coffees, understand the taste of coffee beans and the stories behind them, and know how to introduce the culture and knowledge of these coffees to guests. It's not enough to know this. Starbucks has strict grade examination every year, including written examination and interview. The shop assistant needs to pass this test to get a black apron. This identity is called "coffee master".

If the barista you serve wears a black apron, it means that they have successfully graduated from Starbucks' "Coffee Master" program. You can sit down and talk to them about coffee beans and all kinds of coffee drinks. In addition, many Starbucks flagship stores around the world are "all-black apron shops". All employees in these stores must wear black aprons. The baking workshop opened in Shanghai last year is such a store.

Brown aprons are very rare. Starbucks holds a coffee ambassador competition every two years. The contents of the competition include pulling flowers, tasting coffee, creative drinks, blind products, professional knowledge evaluation and so on. Only when you win the competition can you get a brown apron. The competition is global, and each region sends its own representatives to participate, so each region can only get one-digit brown apron every year. The apron is only valid for two years and cannot be inherited forever.

Purple apron is not only rare, but also regional. If you see a purple apron, you are the winner. To get a purple apron, employees need to participate in the EMEA barista championship and win the competition. EMEA is the abbreviation of Europe, Middle East and Africa, also known as Europe, Middle East and Africa. So, you can't see this color in China.

This is the color of The Secret Behind Starbucks apron. This management method has successfully won the reputation in the industry, because it has successfully transformed the level of employees into the process of upgrading monsters, which not only made many employees interested in their work, but also increased their self-esteem. At the same time, the knowledge and good mood accumulated by employees in this process will also be transformed into the services they provide for their guests.