What is the reason for KFC’s success?

KFC’s success

Analysis of KFC’s success factors

KFC’s success factors are multifaceted. For example, as an international catering company, KFC has done a good job in localization and perfectly combines globalization and localization; KFC has not made any mistakes in its restaurant location selection so far; KFC uses a complete set of Practical and verified restaurant operation management system to maintain high-quality service; KFC has a complete crisis management system so that it can handle difficulties quickly and correctly when faced with them.

1. Combination of globalization and localization. A very important problem faced by multinational companies is how to overcome the conflicts of heterogeneous cultures under multicultural conditions, give full play to the advantages of multiculturalism, and effectively manage enterprises. By combining globalization with localization, KFC launched the slogan "Change for China and strive to create new fast food". KFC's localization content mainly includes the following aspects: First, talent localization. KFC focuses on cultivating and promoting local talents. From the beginning, it has hired a core leadership team composed of Chinese from Hong Kong, Taiwan and other Asian regions and countries. They are full of passionate entrepreneurial enthusiasm and have many years of experience in the fast food industry. Working experience, and at the same time having a good understanding of Chinese language, culture, geography, history, customs and habits. It is such a leadership with both industry experience and a deep understanding of the Chinese market that can make the most correct judgment in the shortest time. The second is product localization. People in northern China prefer beef and mutton, but in southern China, pork and chicken are popular among the public. Generally speaking, Chinese people’s demand for chicken is greater than beef. This is one of the reasons why McDonald’s is not as good as KFC in the Chinese market. one. KFC is famous around the world for its "original chicken", but Chinese people don't like the "white meat" of chicken breasts like Americans. Therefore, KFC has been constantly trying to figure out the tastes of Chinese consumers from the beginning, and has continuously launched many products with Chinese characteristics: such as Delicious four-treasure porridge, bacon and egg stuffed pancakes, carrot bread, Mexican/Old Beijing chicken rolls, hibiscus fresh vegetable soup, tomato and egg drop soup, salt-fried half wings and other dishes. Many Chinese people like to eat spicy food. KFC has launched spicy chicken drumsticks, Sichuan spicy tender beef five-way, spicy chicken wings and other products to cater to this preference. The last step is supplier localization. Localizing KFC's supply chain and developing local suppliers can well meet the Chinese people's food needs and effectively reduce procurement costs. The integration and localization of China Parkson's supply chain reduced outsourcing costs in one year in 1998 Nearly 100 million yuan was cut. At the same time, implementing supplier localization can also reduce risks caused by unpredictable factors such as weather, transportation, tariffs, and *** policies during outsourcing.

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An important factor for 6 points is the location of the restaurant. The factors that affect the location of a restaurant mainly include the business conditions of the regional business district, traffic conditions, passenger flow conditions, store conditions and other factors.

Based on these factors that have an important impact on location selection, the location selection of almost every KFC store will include the following characteristics: It is mainly located near commercial centers with large passenger flow, and is surrounded by large shopping malls. , amusement parks, hospitals, etc., have a greater demand; and are on the side with more people on both sides of the street, attracting customers to patronize; for shopping, and making the majority of male customers avoid accompanying women. KFC has a complete, practical and verified restaurant management system, namely CHAMPS, which consists of six English words. Each word represents a characteristic of KFC and is an important indicator for evaluating restaurant operations.

C (Cleanness)——tidy. A clean restaurant environment provides customers with a good dining atmosphere and helps customers have a good mood while dining.

H (Hospitality)——Hospitality. Provide customers with considerate service attitude, care for customers from the heart, and show respect and concern for customers.

A(Accuracy)——Accurate. Ensure the accuracy of ordering, catering, collecting money, and changing money, which helps improve work efficiency and reduce error rates.

M (Maintenance)——Maintenance. Repair and maintain the restaurant's equipment and facilities to ensure the normal operation of the restaurant.

P (Productquality)——Product quality. Product quality is the most important factor that customers consider when choosing a brand. Good product quality helps build customer loyalty.

S (Speed)——Speed.

Provide services to customers quickly, reducing the time customers wait in line...

What is the reason for KFC's success?

1. The correct timing and location selection for entering China

2. Strategic formulation that combines Western culture with Chinese characteristics

3. Franchise mode Establishment

Reasons for the success of KFC and McDonald's

1 There were no foreign fast food restaurants of this kind in China, and these two are the "leaders"

2 Inside The food is also different from the food in traditional Chinese restaurants. It is attractive and there are many people there

3. There are some long-term discounts and new products are constantly launched (of course there are combinations) to attract attention

< p> 4 As time goes by, people naturally think that other foreign fast food is not as authentic as this one (although they may all be the same)

I remember watching a documentary about this or something before, and it also talked about this. What exactly is going on? I forgot. If you really want to see it, just look for it slowly. I don’t know either

What is the success story of the founder of KFC?

KFC founder--Colonel Sanders. The colonel, who was born in 1890, had a life full of American-style success stories. When he was young, he worked in various industries, including railway firefighters, road maintenance workers, insurance agents, tire sales and gas station owners, etc., and finally worked in the catering industry. Found the destination of my career.

When he was running a gas station in Kentucky, in order to increase his income, he made various snacks and provided them to passing tourists; the business developed slowly but steadily, and his reputation for cooking delicious meals also attracted people Passing tourists, the governor of Kentucky named him Colonel of Kentucky in 1935 in recognition of his contribution to Kentucky's catering. The Colonel's most famous specialty is his carefully developed fried chicken. This has always been a popular product. It took the colonel ten years of blending to achieve a finger-licking aftertaste. When the colonel was 66 years old, he drove his old 1946 Ford car, carrying his eleven unique ingredients and his right-hand man, the pressure cooker, and set out on the road. He went to restaurants across Indiana, Ohio, and Kentucky to sell fried chicken recipes and methods to interested restaurants. Surprisingly, in just five years, Colonel's has had 400 chain stores in the United States and Canada.

When he founded KFC, he was a 66-year-old retiree with a monthly social security pension of US$105. Today, KFC has become the world's largest fried chicken chain. At the same time, the colonel also received the attention of the television station. Since he was busy cooking all day, he could only find a clean, white palm suit. This dress has since become his unique registered trademark. Since then, people have associated this suit with KFC; and his white suit, white hair, and goatee have become a national symbol. Report Respondent's Supplement 2009-09-02 11:43 KFC (Kentucky Fried Chicken) is a famous fast food restaurant chain from the United States. The first KFC was founded by Harland Sanders in 1952. It mainly sells fried chicken and other foods and is affiliated with Yum! KFC's business philosophy is to continuously introduce new products or repackage previously sold products to target people's early adopter mentality in order to gain profits.

KFC is owned by Yum Brands. Yum Brands is the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions around the world. It owns world-renowned catering brands such as KFC, Pizza Hut and Taco Bell, ranking first in the world in chicken, pizza, Mexican-style food and seafood catering respectively.

KFC has formed a strategic alliance with Pepsi-Cola, and the restaurants regularly sell carbonated drinks provided by Pepsi-Cola (except in some countries, such as Japan and South Korea, where KFC sells Coca-Cola).

KFC is the world's largest fried chicken fast food chain. KFC's logo, KFC, is the abbreviation of Kentucky Fried Chicken. It has become a well-known brand worldwide.

In 1930, Harlan Sanders, the founder of KFC, opened a restaurant in his hometown of Kentucky, USA. During this period, Sanders devoted himself to researching new methods of fried chicken, and finally succeeded in inventing a secret recipe composed of eleven spices and unique cooking techniques. Its unique taste was well received by customers, and the restaurant business was booming day by day, and the secret recipe was inherited. to date. In recognition of his contributions to his hometown, the state of Kentucky awarded him the honorary title of Colonel Sanders.

The image of Colonel Sanders wearing a suit, with white hair and a goatee has become the best symbol of the KFC international brand.

Colonel Sanders' success began when he was running a Corbin gas station in Kentucky at the age of 40. In order to increase his revenue, he began to make various snacks and provide them to passing tourists. Because his reputation for cooking delicious food attracted passing tourists, the business has grown slowly and steadily since then. As his reputation grew, then-Kentucky Governor Ruby Laffon awarded him the title of Kentucky Colonel in 1935 in recognition of his contribution to Kentucky's culinary scene.

The colonel's most famous specialty is the fried chicken he carefully developed and invented. This is the most popular product of KFC today. It is cooked by the colonel using a magical eleven spice formula after ten years of research.

Although the delicious fried chicken attracts many customers. However, the traditional fried chicken method requires customers to wait for thirty minutes...

Why is KFC so successful?

KFC's business philosophy is "crazy for customers", which means that the source of some actions is customers. In order to ensure that customers can leave with a good mood when dining in any KFC restaurant - "Customers are the reason" This is the most fundamental reason for KFC's business success. .

Other demographic factors and human factors are actually business factors. . It’s not KFC’s business culture. .

KFC’s original intention is to make every employee happy at work and to pass on this happy mood to every customer. Let every customer, no matter what mood they come to KFC restaurant for a meal, leave the restaurant with a happy and satisfied mood. .

Why is KFC successful in China?

She cited the example of KFC refusing to honor coupons and triggering sabotage activities in some stores to illustrate two points: on the one hand, how aggressive Chinese consumers are; on the other hand, the expectations of Chinese consumers for foreign merchants Much higher than for Chinese merchants. Chinese consumers are deeply nationalistic, but they are almost always willing to pay higher prices for foreign products than domestic products because they believe foreign products are safer and of better quality. Even big local brands like sporting goods company Li Ning have difficulty changing this stereotype among Chinese consumers. “What makes Chinese people tick?” What a great way to start a book. Because the behavioral motivations of Chinese people and their purchasing motivations should be consistent. Nowadays, almost everyone in sales wants to know how to sell something to the Chinese, no matter what he sells or where he is from. This sentence comes from the book "What Chinese Want: Culture, Muni *** and China's Modern Consumer" - Tom Tang, CEO of Greater China of advertising agency JWT Doctoroff's latest masterpiece, Tang Ruitao, who works in Shanghai, started doing marketing in China very early. Understanding China's transformation and how it affects those who hope to make money from it is a fascinating subject that has been the subject of two books this spring. One is "The End of Cheap China: Economic and Cultural Trends that will Disrupt the Wolrd" by Shaun Rein, the founder of a leading market research agency in mainland China. The other is All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth, written by Mary Bergstrom. Among foreigners living in China, Borgstrom is one of the few who understands the psychology of young Chinese people. If you haven't read these three books, you shouldn't even plan to enter Shanghai. Each of these three books has its own strengths, but taken individually, each one falls short of being comprehensive. For example, all three books mentioned the example of KFC. KFC is the first Western-style fast food brand to enter China, and it is also the most successful. No wonder they chose KFC. It is a perfect example of how to adapt to Chinese characteristics without losing foreign advantages. But what those who want to sell products in China really need to know is how KFC does it. And every book gives a partial answer to this question. Tang Ruitao believes that the main reason for KFC's success is that it has taken drastic measures to localize its menu. It is generally believed that this is the reason why KFC is so much more successful than McDonald’s. McDonald's menu focuses on beef. Tang Ruitao pointed out that KFC’s old Beijing chicken rolls, golden butterfly shrimp, mushroom rice and tomato and egg drop soup play a greater role in increasing brand popularity than its flagship American Southern fried chicken. Lei Xiaoshan went one step further and proposed an interesting explanation. He explains how KFC convinced the Chinese that it was actually healthier than Chinese food - definitely the most successful marketing campaign of the decade, considering Chinese food is one of the world's greatest cuisines. China's middle class knows that KFC uses a lot of oil, but at least the oil it uses is fresh and not reused or used gutter oil like many Chinese restaurants. In other words, Chinese consumers would rather suffer heart disease in the future than be poisoned in the near future.

For example, in 2008, thousands of babies became sick due to melamine in milk powder. Through examples such as KFC's establishment of a "healthy food" image, Lei Xiaoshan clarified to us two issues: What is the difference between the calculation methods used by Chinese people when making choices and the mainstream methods in the Western market? In China, how can selling safe food make money. Borgstrom's dissection of KFC's marketing techniques revealed that even market leaders sometimes make mistakes. She cited KFC's refusal to honor coupons, which caused disruptions in some stores...

Reasons for McDonald's success

What is McDonald's core product? It’s just burgers, cola and fries. Do customers really like these foods? Looking for the answer for people under 16 years old, 90% said they like it. However, for people over 16 years old, their liking rate gradually decreases with age. Including many people on business trips, fashionistas, friends gatherings, etc., go to McDonald's not because they like it, but because it feels "hygienic and convenient". The "Children's Paradise" has firmly captured young customers, and "hygiene and convenience" have attracted many temporary customers. McDonald's actually does not sell products, but the environment and experience. From the earliest seductive marketing of "celebrating children's birthdays" to today "I just like it" and "make room for happiness", including "McDonald's is more than just a restaurant" or "24-hour store". Which Chinese fast food company can compete with McDonald's? First, let’s look at Yonghe (although Yonghe Soymilk and Yonghe King are not the same company, for the convenience of research, we call them the Yonghe model), which mainly sells products such as fried dough sticks, soybean milk and steamed buns. The first thing is that the products give customers different feelings. When McDonald's first entered China, in an era without online interaction, consumption was basically influenced by advertising and the environment. However, McDonald's "fashion and hygiene" were generally recognized by society. The Yonghe model has also achieved certain success, but it is still far from McDonald's. The first is the selection of products. These products face huge competition, the convenience and price of street stalls, and most products cannot be easily taken away. The case of Red Sorghum challenging McDonald's back then was profound enough: a product "cannot leave the bowl or the store", and the consumption time is relatively long. The huge store costs overwhelmed Red Sorghum in the early stage of the business, and there was a lack of standardized management. It is difficult to gain an advantage in the fierce competition. Around 2000, seeing the huge business opportunities in China's catering market, a large number of companies similar to "McDonald's and KFC" appeared in China. For example, "McMcChicken", "Maham", "Kelly Chicken", etc., but without exception, they have retreated outside the secondary market, and even become "fried chicken legs" sold at the entrance of the farmer's market for "5 yuan each" Although sad, we have to admit: McDonald's success is still due to the standardization of management, standardization of product quality, and the ability to expand its strong capital advantages.

What is the reason for KFC’s success in China?

Chinese people’s addiction to junk food.

What does the story of KFC tell us?

Enlightenment given to us by an old man at KFC

——Reflections on reading "The Miracle of $105" by Yu Huixia

Ken

Germany Harland Sanders, the founder of Key, originally had a happy but not wealthy family. But misfortune struck when he was 5 years old. His father died unexpectedly and his mother remarried. At the age of 13, he dropped out of school and began to live a wandering life. God had no mercy on this poor young man, and from then on he began a miserable life of wandering. He successively worked as a busboy in a restaurant, a car cleaner, a soldier, a blacksmith after his service, and a stoker. What was even more unfortunate was that when he lost his job on the eve of the Great Depression, His wife left him again. He looked for work everywhere and hit a wall. Although he suffered many hardships in life, he was not defeated. He always maintained a belief in his heart that "you must never give up." Finally, when he was old enough to qualify for the $105 social security, he used his first social security - $105 to start the world-famous KFC fast food restaurant. He was 88 years old that year. . More than anyone else, Harland Sanders found excuses to give up, but he didn't.

The notes in the "excuse" dictionary are: 1. Using (something) as a reason (not a real reason). 2. False reasons. It is not difficult to see that the "reason" of the excuse is not the real reason. It is a wording used by a person to excuse himself, and it is a completely subjective conjecture.

The message that Harland Sanders’ experience conveys to us is: Never give up. Never give up, never give up. This may be the secret of all successful people. At a crossroads in life, each of us will face a choice:

Whether to give up or persist. The life of those who choose to give up is as smooth as ever; while the life of those who choose to persevere will go through a difficult and tortuous journey, but waiting at the end of the road may be a different kind of cave that makes people shine.

The path you take and the life you lead are all your own choices.

Stop making excuses for yourself, face everything in life bravely, and be a man who is magnanimous and walks with a straight back.

(Light rain in the mountains)

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The founding of KFC Inspiration from Colonel Sanders on entrepreneurial success Author: Collected from the Internet

Colonel Sanders, the founder of KFC, started his business at the age of sixty-five. His entrepreneurial success has given us a lot of inspiration: the secret of success lies in confirming the What is most important to you, then take various actions; you will not stop until you achieve your goal.

Here, I want to give you an example. I wonder if you have heard the story of Colonel Sanders? He is the founder of the "Kentucky Fried Chicken" chain store. Do you know how he built such a successful business? Is it because

Is it because I grew up in a wealthy family, went to a famous institution of higher learning like Harvard, or devoted myself to this career at a very young age? Which one do you think it is?

None of the above answers are. In fact, Colonel Sanders only started to engage in this career when he was sixty-five years old. So what was the reason that made him finally take action?

Because he was penniless and alone, when he got his first relief check, the amount was only one hundred and five dollars, and he was extremely depressed. He did not blame the society, nor did he write a letter to criticize Congress. He just asked himself calmly: "What contribution can I make to people? What can I give back?" What?"

Then, he thought about what he had and tried to find what he could do.

The first answer that came to his mind was: "Great, I have a secret recipe for fried chicken that everyone will like. I wonder if restaurants want it? Is it cost-effective for me to do this?" Then he thought again. : "What if I not only sell this recipe for fried chicken, but also teach them how to fry it well? What if the restaurant's business increases because of this?" ?If more customers come and order fried chicken, maybe the restaurant will let me take a commission from it. ”

Of course everyone has good ideas. But Colonel Sanders is different from most people. He not only thinks, but also knows how to act. Then he started knocking on doors door to door and told every restaurant his idea:

"I have a secret recipe for good fried chicken. If you can adopt it, I believe the business will definitely improve, and I hope You can get a commission from the increased turnover." Many people laughed at him: "Come on, old guy, if there is such a good secret recipe, why are you still wearing such ridiculous white clothes? ”

Did these words put Colonel Sanders back? Not at all, because he also has the number one secret of success...

KFC promotions Why the strategy is successful

KFC’s promotion strategy, especially the new product promotion method, is very classic and commonly used. They often combine new products with old products to form a package and launch it to customers. The most popular thing is the discount The core products of the card can also be used for discounts on new products. Coupled with the corporate culture and advertising promoted through various channels and media, the products were quickly accepted by consumers.

The flexible method allows as many people as possible to experience the new product, and by the way, it also increases the sales of old products. It can be said that it kills multiple birds with one stone!