What does the copywriting planning work of advertising companies mainly do?

The job of copywriting planning in advertising companies is simply to "write words that can impress consumers". Of course, there must be creativity and planning behind the words.

Job responsibilities: The main job responsibilities of copywriting planning are creativity and copywriting. In daily work, copywriters should come up with all kinds of film and television plots, graphic ideas and broadcast ideas. Copywriters should work with production designers and cooperate with each other to develop ideas into complete and unique ideas.

Specifically, it is different because of different roles. For example, in 4A advertising company, copywriters are responsible for creativity, and together with designers, they are responsible for the creative proposal, planning and implementation of an advertisement, with emphasis on the text. A catchy advertising word is the hard work of copywriters. Advertisements of scripts, dialogues and other written contents on TV are generally the key work of copywriting planning. In recent years, real estate is booming, and a publicity loushu and text part is also a copywriting job. If it is the hot e-commerce industry now, the work of copywriting planning is mainly to write baby details, brand stories, campaign slogans and so on. If it is in a general enterprise, the copywriting may mainly write company news and send it to official website and related websites, which is a copy with pr (public relations) attribute. In addition, for example, there are copywriting positions for planning large-scale events in Shang Yan. And so on.

Copywriting: Copywriting should be responsible for writing all required advertising copywriting, including titles, words, printed matter, TV advertising scripts, manuals and other publications. Qualifications: Creativity comes from rich life accumulation and understanding of the industry. As a copywriter/planner, enterprises value not only academic qualifications and majors, but also experience and ability to work independently.