Design concept of business card design

The so-called conception refers to the designer's overall thinking before designing business cards. The conception of a business card is mainly considered from the following aspects: the identity of the user and the nature of the work, the nature of the work unit, the personal views and opinions of the holder of the business card, the technical problems of making, and finally the artistic composition of the whole picture. The completion of business card design is to form a picture in the form of artistic composition, so the artistic conception of business cards is particularly important.

1. Information source of business card design. It seems simple for us to make a small business card design, but it is not easy to come up with excellent products and excellent works. So how can we design better works? First of all, we should analyze the extended information of the constituent elements. A comprehensive analysis is made on the personal identity, work nature, unit nature, business behavior and business field of the business card holder. Analyze the personal identity and work nature of the holder; Analyze whether they are leaders or ordinary staff, national civil servants, teachers, lawyers, doctors, businessmen, self-employed businessmen or freelancers. The analysis of these personal data has a direct impact on the composition of business card design and the use of fonts. For example, the business card holder's work unit is a government agency, the nature of his work is a national civil servant, and his personal identity is the leader of a competent department. The idea of this business card design should be clear theme, obvious level, simple and serious color and stable and concentrated composition. From the unit nature of the business card holder, it is analyzed whether it is an institution, institution or enterprise, and the business nature and direction of the enterprise are analyzed to determine the composition, color and copywriting style of the picture. For example, the business cards of the manager of children's toy store, the director of steel plant, Green and members of the organization are obviously different in composition, color and font.

2. The role of imagination in conception. The whole conception of business cards is completed on the basis of imagination, which is an important part of the ability training of designers. The methods to cultivate imagination are: analogy and association, logical reasoning, reverse thinking beyond common sense, addition thinking of variable units, subtraction thinking of divisibility, collocation thinking of permutation and combination, and so on. With the way of thinking, the imagination is naturally rich.

3. The source of inspiration. Artists, designers, scientists, musicians, etc. Everyone has the problem of inspiration, and inspiration appears in their own works. Some people say that inspiration is accidental, but it is actually incorrect. Artists, designers, scientists, musicians and artists are inspired by their long-term pursuit of career, long-term concentrated thinking, rich knowledge accumulation and rich personal experience. As a designer, don't expect inspiration, but actively learn positive thinking, and inspiration will always meet unexpectedly. Inspiration is sporadic and ephemeral, so designers should seize the time to create when inspiration appears, which will greatly improve work efficiency and design ideal works.

4. The conception process of business cards. The conception of business cards can be roughly divided into the following stages: information collection, which is mainly a comprehensive false collection of personal information of business card holders. In the information analysis stage, the collected information is comprehensively analyzed and then developed in form. In the stage of form combination, the expanded forms are combined into various forms. In the table positioning stage, the combination business card is selected and positioned to determine the business card design scheme.

5. Image enlightenment of business card design. The image enlightenment of business card design includes two aspects: (1) the business personality and product personality of the business card holder; (2) The abstract thinking personality of modern graphic design. 1, the size of the business card. The size of a general business card is 90mm 55mm.

2. Horizontal composition.

3. Vertical composition.

4. The composition is stable. Stable composition means that the theme and logo of the picture are in the middle and upper part of the picture, the lower part is the auxiliary explanation copy, and the logo, theme and auxiliary explanation copy are divided into regions.

5. Rectangular composition. Rectangular composition refers to a relatively complete rectangle with theme, logo and auxiliary instructions, and the text and graphics are restrained and concentrated. This composition is complete and neat.

6. Elliptical composition. Elliptic composition is a relatively complete ellipse composed of theme, logo and auxiliary instructions, and the text and graphics are more concentrated inward, making the composition picture more complete.

7. Semicircular composition. Semi-circular composition refers to the semi-circular composition in which the auxiliary explanatory copy is formed in the semi-circular pattern area, which is opposite to the theme and logo.

8, signs, copywriting, left and right fractal composition. This kind of composition refers to the clear distinction between signs and copywriting.

9. oblique shape. This is a powerful dynamic composition. The theme, logo and auxiliary explanation copy are drawn obliquely by region, and the composition is aligned outward.

10, triangle composition. Triangular composition refers to the outward alignment composition of a relatively complete triangle composed of theme, logo and auxiliary explanation copy.

1 1, axial shape. Axis shapes are divided into two categories, central axis shapes and asymmetric axis shapes.

(1) axis shape. A central axis is set in the center of the picture, and the theme, logo and auxiliary description of the business card are arranged in the center based on the central axis.

(2) Asymmetric linearity. The theme, logo and auxiliary description of the business card are arranged on one side of a vertical line of a physical object or photo. It is customary to arrange the theme, logo and auxiliary description on the right side of the axis, all of which are aligned on the left, and vice versa.

12, alignment and composition.

What is the concept of counterpoint? Generally speaking, there is a certain positive correlation between two graphs in the same space. Is to strengthen the connection between different graphics in the picture, so as to unify them. The use of counterpoint can make the picture more active and enhance the sense of form. Alignment Distracted line alignment, sideline alignment and digital alignment, in which sideline alignment is divided into unilateral alignment, bilateral alignment and staggered alignment; Digital alignment is divided into single-sided digital alignment and double-sided digital alignment.

(1) centerline alignment. In the same composition, the center lines of the constituent elements are aligned.

(2) Line alignment. In the same composition, the unilateral or bilateral lines of elements are aligned.

Unilateral counterpoint method. The same side or different sides of the constituent elements are aligned.

Bilateral counterpoint. Bilateral alignment of constituent elements.

Wrong side alignment. Adjacent sides of the component are aligned.

(3) digital alignment. There are more than two figures in the same composition, and the edge of one figure has a certain number ratio relationship with the relative position of the plus figure.

Comparison of bilateral figures. One side of a graph is in a number ratio position with another graph, and the other side is in a positive relationship with the edge of another graph.

The composition of business cards is very important in business card design. Composition can make business cards present different styles and different visual senses. It can be said that the success of business card design depends on the quality of composition first.