What does the media major do?

Media refers to information media, including communication, digital media, broadcasting, television, movies, publishing, advertising, news, Internet, cultural industries and new media. Media majors include advertising, news editing and production, network and new media, network news and communication, and international news and communication.

1, majoring in advertising

Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, accepts the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production marketing management of advertising.

2. News editing and production

News editing and production mainly study the professional knowledge of newspapers, magazines, radio and television, and train students to engage in professional and technical work such as news interview, writing, arrangement, photography, video recording, editing, production and planning in news propaganda departments such as newspapers, radio and television stations at all levels, as well as familiar newspaper reporters and behind-the-scenes photographers in government departments, enterprises and institutions at all levels. ?

3. Internet and new media

Network and new media mainly study the basic theory and knowledge of journalism and communication, master the basic skills of new media technology and network communication, and conduct network publicity, network information dissemination and public opinion analysis in enterprises and institutions such as news, network media and cultural communication. For example, the news release and dissemination of platforms such as Weibo and WeChat, the guidance of Weibo's comments, the statistics of official WeChat account traffic data, and the growth of fans.

4. Network news and communication

Network news and communication mainly study the development law and related knowledge of network news communication, so that students can systematically master the skills of network news communication, especially the skills of new media operation planning, public opinion monitoring, crisis public relations and event promotion, as well as the skills of new media design such as plane, video, webpage and H5, and engage in news editing, network operation promotion and media design and production.