Company Mid-Autumn Festival event planning plan

In order to ensure the safe and smooth progress of the event, it is essential to formulate an event plan in advance. The content and form of the event plan must be developed around the theme of the event, and ultimately achieve the purpose or meaning of the event. So what issues need to be paid attention to when formulating an activity plan? The following is the company's Mid-Autumn Festival event planning plan (selected 5 articles) that I have collected for everyone. Welcome to read and collect. Company Mid-Autumn Festival Event Planning Plan 1

1. Event Organizing Committee

1. Responsible: Board members, General Manager Office, Planning Department

2. Members: Heads of various departments

2. Activity time: September 26-September 27

3. Purpose of the activity: With the help of China's traditional festival "Mid-Autumn Festival", the Chinese people's second The long National Day holiday creates a second sales peak in shopping malls, and targets the cold market after the long holiday to slow down and reduce the sales decline trend.

4. Activity theme: Celebrate the Mid-Autumn Festival, welcome the National Day, give big gifts!

5. Activity slogan: Omitted

6. Scene layout:

(1) Off-site layout: couplets on the gate: thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day, horizontal couplet: celebrate the festival; huge hanging on the outer wall: width: height = 10x13m, promotional activity content; above the door Hang 8 red lanterns.

(2) On-site layout:

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang tags at the top of Mooncake Street to enhance the atmosphere of Mooncake Street;

4. Hang corresponding palace lanterns on the main passages, elevator entrances, and mooncake piles on each floor; 300 palace lanterns.

5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisle of each floor; 1,000 hanging flags.

6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.

7. Hang a large (2.5 meters wide) lantern (made of kt board) in the center of the middle hall. Hang the square words "Happy Mid-Autumn Festival" below the large lantern, and then add other words. Ornaments.

7. Publicity strategy

1. DM poster publicity;

2. TV media publicity:

a. Publicity content: moon cakes Listing, group buying, bulk buying of mooncakes and related activities;

b. Time: September 1st and 8th;

c. Fee collection:

d , Promotional form: animated pictures plus text.

3. Large banners and display boards outside the venue;

4. Announcement and promotion inside the venue;

5. Small banners to promote the content in crowded places in the community. : "xx Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: xxxxxxxxx

8. Activity Strategy:

Activities and shopping over 20 years old to retain happy moments

Event time: September 1st--September 8th

Event content: If you spend more than 20 yuan in this mall at one time, you can present your computer receipt to get wedding photography consultation for the beautiful new bride at the entrance of the mall. Participate in the lottery activities.

Award setting: Company Mid-Autumn Festival Planning Plan 2

Purpose of the activity

1. Let employees fully express themselves during the activity. In the process, understand yourself and the atmosphere of the corporate family.

2. Realize the interaction between leaders and employees and allow workers at all levels of the company to communicate on the same platform.

< p> 3. Effectively use the event process and its publicity strategy to make everyone feel the development and progress of xx company, and at the same time, promote the formation of its external image and internal culture planning plan. < /p>

4. Through the xx company life show, xx company people can recognize and discover themselves, paving the way for the future improvement of the bi behavior recognition system.

Activity content

1. Program solicitation:

1. Each department of the headquarters will perform at least one program

2. Complete the program application before 11 o'clock this Thursday

3. Rehearse this Friday

4. Program applicants please bring your own accompaniment instruments or audio CDs

2. On-site main time allocation of the 20xx Mid-Autumn Festival Gala:

1 Folk music Mid-Autumn Festival promotional video and a short promotional video as the beginning of the party

2 The leader made a speech and the on-site host introduced the guests Invite Mr. xx to give a speech to the employees of xx company, and invite everyone *** to toast together

3 Activities selected by each department (specific arrangement to be determined)

4xx company life Show

Description: This activity is designed to let people in xx company know themselves and the importance of paying attention to appearance and appearance during the performance. Today, employees represent a department, and in the future they will represent the image of the entire XX company, so that viewers can also benefit from it. The activities are highly participatory and enjoyable.

Each department selects two employees as the image representatives of their own department. The individual prepares 3-4 sets of life clothes, one set of summer clothes, one set of casual clothes, one set of work clothes, and one set of clothes. Clothing designed and matched by this department. Come and participate in this life show of people from xx company. After the show, we will invite the audience to come on stage to comment.

　5 Games

Same Song

Invite leaders and employees *** to collaborate on a song together. The number of invited leaders is three, and the number of employees is three< /p>

I guess, I guess, I guess guess

Invite employees off the stage to come on stage to guess an item using five questions, and the one who guesses can take away the prize

p>

The prize setting can be (cd small household appliances, daily necessities can be small animals or people, mainly to enhance the entertainment effect)

The game needs two people to complete, one person blindfolds his eyes, and the other At the end, guide him to complete the journey, set up a number of obstacles on the T stage, and the team with the shortest time wins.

6. Lottery and awarding of gifts

Effect prediction

In view of the fact that this activity is an internal activity organized by xx company during the traditional festival, it is creative and interactive, as long as it is implemented properly , the implementation can arouse the active participation of internal employees and a certain amount of attention from external enterprises. It is expected that the actual number of participants in the event will reach more than 600, and there will be 5 online reports. The coverage of employees of xx company is expected to reach more than 1/2. At the same time, this event will help promote the formation of a new corporate culture, enhance employee confidence, display a cordial, united and efficient image to the outside world, and effectively enhance its own visibility and reputation.

Media communication strategy

1. Since the September issue of "xx Company World" has been delivered for printing, the early reports will use online media, that is, a newsletter will be published in the news center on the xx company homepage. .

2. Follow up and report after the event is carried out, and effectively use the advantages of "xx Company World" and xx Company Homepage.

3. After the event is carried out, submit newsletters on relevant logistics industry websites.

4. Post pictures and relevant reports in the canteen after the event. It can be in the form of publicity boards and posters, and the live broadcast can be used as promotional materials for future corporate image. You can also upload a web celebration activity plan.

Advertising media communication strategy

1. Send a letter (document notification) to each department in advance for the scheduled performance part.

2. Poster publicity before the event (can be used as an early guide to popularize poster culture).

3. Describe in one sentence what you want to see during the Mid-Autumn Festival. Unexpected surprises are waiting for you. Set up a message point. It can be used as a reference before the programs and movie screenings are confirmed to rationalize the internal expansion of corporate culture.

Measures to realize the event plan

1. Contact the x division of labor, invite them to be the organizer of this event, and invite the headquarters as the co-organizer.

2. After negotiation and approval by the organizer, the event plan will be submitted to the relevant departments for approval.

3. Establish a unified implementation planning team, classify the work, and assign the implementation to the responsible person

Activity venue layout

1. In terms of design and layout , we must pay attention to the unity of the overall style and the difference of local decoration, that is, keeping the logo, background board and main color consistent, making full use of the original conditions of the site to make new ideas.

2. The central background consists of a background wall composed of pearlescent balloons and thin neon lights, on which the theme of the event and the image logo of xx company are pasted.

3. On both sides of the center background of the stage, there are screens with white advertising background boards. They are used to separate the layering of the stage and are mainly used for projection. The background wall cooperates with computer projection equipment to work with the company's Mid-Autumn Festival. Activity planning plan 3

1. Purpose

1. Let employees have a happy Mid-Autumn Festival and improve employee morale;

2. Strengthen internal communication among employees , Promote further harmonious employee relations.

2. Time:

Set on the day before the Mid-Autumn Festival from 16:00 pm to 12:00 pm

3. Location:

In the company yard

4. Participants:

All company employees (security guards need to work as usual)

5. Related preparations:

1. Camera, DVD player, 4 speakers, laptop, microphone;

2. Small cards with written text (the number depends on the number of people, and the content is pre-written by each person at the company).

3. Food, utensils and drinking water used for barbecue;

4. Food, specifically including

5. A good mood , and prepare some interesting stories or familiarize yourself with a few songs;

6. The administrative department/planning department has planned the event arrangements in advance;

7. 120 boxes of mooncakes.

6. Activity content:

1. Barbecue: Prepare barbecue materials, utensils, etc. in advance, and start barbecue in the evening;

2. Performances and entertainment activities : Singing, dancing, guessing, sketches, cross talk and other various programs, to be determined;

7. Cost

About: 100-150 yuan/person, including activity-related expenses and moon cakes and other projects.

8. Planning and execution:

Execution: The Administration Department and Planning Department assist in implementation. Company Mid-Autumn Festival Activity Planning Plan 4

1. Purpose of the activity

Use the festival to activate the company atmosphere, enrich employees’ spare time life, realize the interaction between the company and employees, and close internal interpersonal relationships. Actively activate the body and mind, so that employees can devote themselves to work with more vitality, a more positive and optimistic attitude, and a more harmonious relationship. Consolidate the corporate culture atmosphere.

2. The theme of the event

"We celebrate the Mid-Autumn Festival and the National Day together, and enjoy the wonderful Hualien together"

3. Event time

< p> 20xx Mid-Autumn Festival Full Moon Night

IV. Activity location:

Yangjiaping, Jiulongpo District

V. Activity personnel:

All employees of the company

6. Relevant preparations

The administration and human resources departments should contact the preliminary preparation matters in advance and make arrangements for the activities; prepare the employee address book to ensure that they are in contact with you during the activities. Contact each employee.

VII. Activity Arrangement

1. Dining:

A. Shanghai Xiaonanguo

B. Shaoxing Hotel

2. Singing

3. Interactive games (can be set as games at the dinner table)

3.1 people floating in the rivers and lakes

At the beginning, the two people shouted at the same time "People are wandering in the rivers and lakes, how can they not get stabbed~", and then use their fingers to indicate one to five, and shout "How many (the same as the number of the fingers)". It is stipulated that five over four, four over three, three over two, two over one, one over five, if there is no pressure, continue.

　3.007

From the beginning, one person pronounces "zero" and then Ren refers to one person. That person then pronounces "zero" and then Ren refers to another person, and the third person pronounces "qi". Then use your fingers to make a shooting gesture and point at any one person. The "shot" person will not make any sound or action, but the two people on the left and right of the "shot" person will make "ah" sounds and raise their hands as a surrender gesture. The one who makes the mistake drinks!

It is suitable for everyone to play. Since there is no order of taking turns, but one of them can be pointed out suddenly, the whole process must be in a state of tension, because you may be next!

3.3 Orchard, vegetable garden, zoo

For example, the first person talks about the zoo first, the second person says what there is, and then the following person goes on to tell the name of an animal, who If you don't pick up or respond slowly, you will be fined for drinking!!! It's very fun and very atmospheric.

3.4 Truth or Dare:

There is an entertainment software on the mobile phone called "Truth or Dare". The participants sit together (at the dinner table) and the whole table punches to compare winning and losing ( Rock, paper, scissors will also work), and then the loser shakes the phone. If what is shown on the screen is true, you have to answer whatever you say, no matter what it is (you will be punished with 2 drinks if you really can’t tell). The big adventure is a big adventure shown on the screen, so you have to do it no matter what the requirements are (if you really can't do it, you will be fined 3 drinks).

8. Activity funds

Meal budget standard: controlled within 6,000 yuan;

Entertainment budget standard: luxury bag consumption controlled within 800 yuan; < /p>

The consumption of the presidential package is controlled within 1,500 yuan. Company Mid-Autumn Festival Activity Planning Plan 5

Activity theme:

Welcome and celebrate the Mid-Autumn Festival

Activity content:

1. Mid-Autumn Mooncake Exhibition

Activity methods:

1. Exhibit various mooncake gift boxes and bulk mooncakes from different manufacturers, and display them in a variety of ways to give people a sense of richness. We also work with manufacturers to launch promotional activities such as discounts and small gifts to varying degrees. Display areas can be divided according to mooncake fillings, such as meat-filled mooncakes, sugar-free mooncakes, fruit-filled mooncakes, etc. At the same time, some well-known brand mooncake counters can be opened.

2. Launch a Mid-Autumn Festival gift package: package mooncakes with other health care gift packages, divided into several levels, such as 88 yuan, 188 yuan, 288 yuan. During the Mid-Autumn Festival, people buy gifts to honor the elderly. Or as a gift to a friend, usually in addition to buying mooncakes, you will also buy some other gifts, usually health products and the like. Combining mooncakes with other gifts not only makes it convenient for customers to purchase, but also offers certain discounts on price. .

3. Make mooncakes on-site: Last year’s mooncake controversy may still leave a shadow in the minds of many people. In order to get rid of this mentality among customers, making mooncakes on-site is a good way. You can cooperate with manufacturers to make them on-site.