What are the famous TVC advertising production companies in China?

1. Traditional large-scale advertising companies: including Ogilvy, Macon, Dentsu, Publicis and other international advertising companies, as well as domestic powerful large-scale advertising companies such as Great Wall, Guangdong Guang, Beijing Future and CB Advertising. Their service focuses on the whole brand case (market research, brand positioning, integrated marketing planning, enterprise VI design, product development, packaging design, film and television advertising creativity, investment promotion, sales management, training and so on). The strength of such companies is brand strategy, and video advertising is only a small part of their services.

Such companies put forward video advertising ideas to customers, and after the customers approve them, they outsource them to professional film and television production companies. Most of the advertisements we see on TV, such as Coca-Cola, KFC, Head & Shoulders, Mercedes-Benz and BMW, are from 4A advertising companies. They like to make big productions, which are more expensive. According to the brand and the scale of advertising production, the price of a video advertisement is between 2 million and 8 million.

2. Small creative advertising companies (also called "creative hot shops"): including Shanghai Yiren, W Company, Mayer, Sky and Air, etc. Many of these companies are small advertising companies established by their creative directors after accumulating a lot of project experience. Compared with the large advertising companies in 4A, such companies have fewer employees, so their operation is more flexible. Moreover, the core figures of the company are all big cows in the industry, so their work is also very good, and they have robbed many traditional advertising companies of their business.

Their shooting mode is basically similar to that of 4A Company. They will also create their own ideas and then cooperate with professional film and television production companies. Although the shooting price is not low, the advantage is that there is no complicated process of big companies, and creation and communication are more flexible.

3. Characteristic film and television companies: These companies are all specialized in shooting film and television advertisements. Each company has its own unique weapon, which can do its best in a relatively narrow field.

Ye Maozhong: 1989 started to shoot advertisements and received many film and television advertisements. Later, he became more popular by writing books and gradually shaped himself into a "master" in the advertising industry. Ye Maozhong's theory is "conflict", and advertising creates consumer demand by creating contradictions and conflicts. His advertisement has always been controversial. Although the advertisements of hornet's nest and Zhihu during the World Cup were drowned out by criticism, they became the objects of imitation by various enterprises and advertisers. It is said that Ye Maozhong is also a domestic 4A, and the charge should not be lower than that of the Han lion upstairs.

Red production: brainwashing advertising major, the representative work: "Looking for a job directly to talk to the boss", directly hired by the boss, shot by Platinum Jue, easy. Their advertisements are more controversial than those in Ye Maozhong, but the more netizens scold business owners, the more they buy them, and the fees increase year by year, from 1 10,000 a few years ago to nearly 5 million.

Knife Shadow: A film and television company in Xiamen started as a short video, specializing in making emotional micro-movies for enterprises. Two years ago, the micro-film "Someone has a crush on you" for 999 Ganmao Ling triggered a "brush screen" among friends, and the company became popular overnight.

1LIN 1: A film and television company founded in Shanghai by a young director who returned from studying in Britain likes a mirror to play it through. Their advertising visual style is very avant-garde. The founder is a photographer and will try all kinds of new shooting techniques. The advertising style is very young.

Tiandi Sunshine: a professional liquor advertising company, which is known as "Top 50 Liquor in China, and half of them are looking for Tiandi Sunshine to advertise". Many alcohol advertisements broadcast by CCTV give people the impression that the company filmed Tsinghua Fenjiu, Tuopai Shede, Fang Shuijing and Xijiu.

Bitone: specializes in car CG advertising, that is, making car advertisements with three-dimensional animation. The cars they make are so real that ordinary people can hardly see that they are made by computers. In fact, in many car advertisements, the lens of the car is not shot, but made with three-dimensional animation.

Large-scale film and television: it specializes in advertising such as e-books, 8848 and small pots of tea, which is a bit like TV shopping. Their advantage is their ability to tap the selling points of functions, their advertising style is very grounded, and every shot exudes a strong local flavor.

4. Professional film and television production companies: Shanghai Guanchi and Qili Advertising are well-known. This kind of company mainly undertakes the subcontracting projects of first-class and second-class advertising companies. Usually, their production ability is stronger than creativity, and there are hundreds of thousands to millions of single movies. Many traditional advertising companies will seek their cooperation when they need to outsource shooting and production after receiving creative projects.

If Party A cooperates directly with such companies, it needs to make more snacks on creative strategies, because market analysis, marketing strategy and consumer insight are not their strengths.

5. Miscellaneous film and television companies: Every first-tier city has thousands of large and small film and television companies, 90% of which are such companies. Their main business is shooting corporate propaganda films and government reports. The film and television production companies you can find on Baidu's homepage are basically like this, and they are also the most accident-prone "minefield".

If you call for advice, every company will say that it is a professional film and television company, and it can shoot anything, and it is very cheap. In fact, it is just a promotional film assembly line with low-cost orders. It is ok to shoot some low-demand science and education films or corporate propaganda films, and the advertisements are definitely not 6.

Professional companies shoot advertisements, and there are generally dozens of people at the scene, and the division of labor is very fine. However, three or five people from these famous companies can usually make films. Planning is both a director and a reporter, and photography is both a producer and a lighting, so you should not demand too much quality of their works. The fees of such companies range from tens of thousands to120,000, and 200,000 yuan is the annual blockbuster of the company.

It needs special explanation. I'm not saying that such a company is bad and unprofessional, just looking at the needs of Party A. If you are only willing to spend tens of thousands of dollars to shoot a video introducing the company, it is very suitable to find them. After all, a penny is worth a penny, and most of these companies are also model workers who work hard to make films.