Interpret the categories that sellers do the most, and the best categories that Taobao sells.

Whether you are a small white seller who just studied in Amazon or an experienced veteran, it is difficult to determine which kind of products you should pay attention to when choosing products. After all, Amazon can sell many categories. How do you narrow down and focus on the best niche? Which categories are highly competitive? Which categories have higher profit margins?

Amazon's most popular category

According to JungleScout's 2020 Amazon Seller Status Report, the following are the most popular categories sold by third-party sellers, including the percentage of sellers who list products.

Category Top 10

_ Home Kitchen/Home and Kitchen: 45%

_ Outdoor sports/outdoor sports: 23%

_ Toy Games/Toys and Games: 22%

_ health, family and baby care/health, family and baby care: 2 1%

_BeautyPersonalCare/ Beauty and Personal Care: 2 1%

_ Kitchen Restaurant/Kitchen and Restaurant: 20%

_ Clothing, shoes and jewelry/clothing, shoes and jewelry: 19%

_ Baby/Baby: 18%

_ Outdoor Garden/Outdoor Garden: 16%

_ Tools homeiiimprovement/ tools and home decoration: 16%

The remaining categories are sorted by popularity.

_ Office products/office supplies: 16%

Pet products/products: 15%

_ Electronic/electronic products: 13%

_ Art, Handicraft Sewing/Art, Handicraft Sewing: 12%

_ Industrial Science/Industrial Products: 10%

_ Auto Parts Service/Auto Parts and Accessories: 7%

_ Mobile phone accessories/mobile phones and accessories: 7%

_ Electrical appliances/household appliances: 5%

When you know a certain category, you need to know whether it is too competitive. You can't want to squeeze into an over-saturated market, but you have little chance to get on the front page of Amazon search results. Although some large categories may be very popular or over-saturated, we will explain how to further explore various subcategories to find better product opportunities.

What are the main differences between Amazon product categories?

1. profitability: which product categories of Amazon have high sales profits?

The profit margin may vary greatly, depending on the source of product cost and sales volume. For most Amazon sellers, the average profit rate is between 17%-26% according to different product categories. Handmade products have a high profit rate, but it may take a lot of raw materials and time, followed by computers, electrical appliances and musical instruments. The following are the profit rate rankings and average profit rates of product categories.

1. Handmade/Handmade: 26%

2. Computer/computer: 24%

Appliances: 24% of household appliances

4.MusicalInstruments/ Musical Instruments: 22%

5. Art and handicraft sewing/handicraft sewing: 2 1%

6.AutomotivePartsAccessories/ auto parts: 2 1%

7. Health, home baby care/health, home and baby care: 20%

8. Clothing, shoes and jewelry: 20%

Electronic: 20% of electronic products

10. Infants/young children: 20%

1 1. Office products/office supplies: 20%

12.CD and vinyl records: 20%

13. luggage travel equipment/luggage and travel equipment: 19%

14. Books/books: 19%

15. Kitchen/kitchen and dining room: 19%

16. Industrial science/industrial products: 19%

17. Pet products/products: 19%

18. Beauty and personal care: 19%

19. Mobile phone accessories/mobile phones and accessories: 19%

20. Collectible artworks/Collectibles and artworks: 19%

2 1. Outdoor sports/outdoor sports: 19%

22.HomeKitchen/ home and kitchen: 19%

23.GroceryGourmetFood/ groceries: 18%

24.GardenOutdoor/ Garden and Outdoor: 17%

25.AppsGames/App and the game: 17%

When selling products on Amazon, profit is an important consideration, but keep an open mind and look for the real best opportunities.

_ Some categories may be more profitable than others, but each category has a profitable subcategory.

_ Home and kitchen and kitchen and restaurant are the most popular categories for sellers, but due to intensified competition, price war, direct competition from Amazon, rising cost of PPC and other reasons, both of them have a large number of unprofitable subcategories.

_ unpopular products are more profitable than popular products; Such as home, kitchen, art, handicrafts and sewing. Only 2% of the sellers have a net profit of 565,438+0%-65,438+000% in household kitchen appliances, and 565,438+0%-65,438+000% in artworks, handicrafts and sewing.

2. Sales: What is the average monthly sales of Amazon product categories?

The average monthly sales of Amazon sellers in almost every category are between1000-25,000 dollars.

Some categories have significantly lower monthly sales: books, handicrafts, applications and games.

Other monthly sales have changed: musical instruments, collectibles and artworks, electrical appliances and computers.

3. Sales experience:

Which product categories require a high level of experience?

_ musical instrument/musical instrument

_ computer/computer

_ Electrical appliances/household appliances

_ Auto Parts Service/Auto Parts

_ Industrial Science/Industry and Science

Which product categories require only a low level of experience?

_ Handmade/Handmade

_ books/books

_AppsGames/ apps and games

_ Home Kitchen/Home and Kitchen

_ Clothing, shoes, jewelry/clothing, shoes and jewelry

4. Mode of delivery

FBA is very popular in almost all production categories, but self-delivery is more popular in collectibles and artworks, CDs and vinyl records, and handicrafts.

5. Sales/business model:

_ Private brands are very popular in almost all product categories.

Most popular: home and kitchen; Sports and outdoor

The least popular: apps and games; CD and vinyl records

_ Retail arbitrage refers to a method of finding low-priced or discounted goods in physical retail stores and then reselling them online, which is popular overseas.

Most popular: books; CD and vinyl records

The least popular: home and kitchen; Clothing, shoes and jewelry

_ Network arbitrage refers to finding low-priced or discounted products on one website or network platform and then reselling them on another platform.

The most popular: applications and games; CD and vinyl records

The least popular: home and kitchen; Sports and outdoor

_ Wholesale refers to buying low-priced or discounted goods in bulk and then selling them separately on the platform.

Most popular: CDs and vinyl records; Grocery and food

The least popular: home and kitchen; baby

_Dropshipping means that Amazon sellers do not keep their own product inventory, but directly transfer customers' orders to manufacturers or suppliers.

Most popular: collectibles and works of art; musical instrument

The least popular: babies; book

_ Handmade sellers are people who create their own products and sell them on the Amazon platform.

Most popular: handmade/handmade products; Collectibles and works of art

The least popular: mobile phones and accessories; Beauty and personal care

Why are there so many sellers in the category of "home kitchen"?

Not surprisingly, everyone uses some kind of household or kitchen product in their daily life. But this is not the only reason. Other reasons include:

_ Lower threshold: Compared with other similar products, this kind of sales is easier, because it will not limit the shelves of new sellers.

_ More intuitive product concept: Everyone will use some type of kitchen or household products, while in other categories, the target audience is very small.

_ Less Requirements: Supplementary sellers need to comply with Amazon's relevant policies and federal regulations, food must have a shelf life, and toy sellers are usually restricted in the fourth quarter. However, there are fewer rules related to family and kitchen.

_ Easy to manufacture: Compared with many other kinds of goods, it is quite easy to find suppliers to manufacture kitchen products. Searching for kitchen supplies on Alibaba covers almost all subcategories.

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