"Aerial Photography of China" copywriting collection丨CCTV copywriting

Collection of copywriting for "Aerial Photography of China"

Copywriting of the promotional video for the first season of "Aerial Photography of China"

There are always some scenery that our imagination cannot reach. .

A leaf vein can stretch for dozens of kilometers, and water and clouds form the path traveled in dreams.

We swirl with high-altitude air currents, creating a vertical world.

On the edge of the land, the rhythm of life is rushing; deep in the dense forest, the legends of ancient tribes echo; on the top of the mountains, traces of ancient mythical beasts are hidden.

Looking down at the world under the clouds, behind the graphics and lines lies the secret of God’s creation.

Hundreds of millions of years ago, there were as many fish here as there were sand.

If you dive under the water, you will find that what we are flying over are mountain tops.

The vigorous life circulates over and over again, reaching the mountains and forests, rewriting its genetic code, and reaching the sea water, renewing its wandering trajectory.

We are extremely patient with life here, extracting the carrier of wisdom from the fiber, and creating the energy of life deep in the desert.

Sometimes, life is like duckweed; sometimes, life must go against the wind.

The historical span of thousands of years is from one shore to the other.

The six-hundred-year-old dusk drum and morning bell maintain the time inertia of our ancestors.

A few decades ago, fishermen here were still looking forward to the outside world. Now, it has gathered the expectations of half the world.

Trailer copy for the second season of "Aerial China"

It is only after we are far away that we have the opportunity to see those familiar scenery clearly.

The story of a boat can float on the stream for thousands of years.

The trek that seems to be getting farther and farther is often the direction we go home.

The river is a soft paintbrush that draws delicate lines.

The earth has memories that mark time with different colors.

As long as you fly higher, you can also raise the sail.

Sometimes, parting is for a better return.

Sometimes, spinning in place is also a kind of blooming.

Sometimes, tiny seeds can create huge waves.

We are only separated by a layer of clouds from ourselves, and every overlook is another arrival.

"Aerial China" Season 3 Trailer Copy

There are always some good things worth looking forward to.

One minute, wait for the clouds to clear and the fog to disperse, and the sun will shine on the golden mountains.

In the autumn, when the crops are fragrant, the wild geese fly south.

After a hundred years of building high-rise buildings, from holding the hand of a son to the reunion of thousands of families.

For hundreds of millions of years, the deep sea turned into mountains, clouds and rains came and went, ice and fire were compatible, from a long time ago to this moment.

Nature is the most patient. It uses curves to plan mountains and seas, and uses mountains and seas to nurture life.

We can’t wait to cross the abyss with a straight line, create civilization with the abyss, and explore the reincarnation of the universe with civilization.

Get away from the ground and fly into the sky with us.

The roar of the river can resound throughout the world, the wind and snow in the jungle cannot hide the vigorous vitality, a beam of light can penetrate obstacles, and a red thread can connect the marriages on both sides of the mountain.

At a special moment, Huang Sha and Bai Xue met by chance, and joy came to their faces.

In the severe cold, there is always warmth to accompany you as you move forward; under the night sky, life will be brightly lit.

The huge waves of the earth are still raging, and beyond the clouds and sky, the distance is already beside you.

What kind of China have you seen?

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