520 Shopping Center Marketing Activity Plan

Marketing Activity Plan of 520 Shopping Mall (5 general remarks)

In order to ensure that activities can be carried out in an orderly way, it is often necessary to make an excellent activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. So do you understand the activity plan? The following is the marketing activity plan (generally 5 articles) of Shopping Mall 520 that I have compiled. You are welcome to refer to it, and I hope it will help you.

Marketing activity plan of Shopping Mall 520 1 1. Activity ideas:

May 20th is online Valentine's Day. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.

Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.

Second, the activity time:

May x to may X.

Third, the theme of the event:

Love you forever.

Four. Activities:

Each shopper will be given a rose, and the customer will be given a red envelope (a coupon worth xx yuan).

1, "Love you all my life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.

Anyone who buys a second couple's ring in our shop is half price.

Anyone who buys other diamond ornaments in our shop will get a set of customized wedding dresses worth xx yuan.

Anyone who buys other diamond ornaments in our shop will be given a set of romantic wedding photos worth xx yuan.

Anyone who buys other diamond ornaments in our shop will be given a honeymoon trip for two worth xx yuan (this is a wedding gift. If it is not suitable, the gift can be replaced with traditional gold, silver, etc.).

2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.

Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints. Xx Jewelry Company promises that after X years, our company can recover the purchased products at the original price with relevant documents. If you don't want to recycle, you can send a piece of jewelry worth xx yuan. You can renew the letter of commitment and get diamond jewelry at half the price of the original product after x years. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )

3. "Romantic festivals, golden jade and good marriage"

During the activity, the freezing point price of gold will benefit the whole city, and xx yuan will be bought and xx yuan will be given as jade and silver ornaments.

4. "Valentine's Day rush"

During the activity, every afternoon 13- 14, a special gold-inlaid jade snapping meeting will be held. High-grade gold inlaid jade with original price of xx yuan and xx yuan only sells xx yuan and xx yuan. Each buyer sells 13 pieces and 14 pieces respectively, and buys them in a limited time until they are sold out.

Shopping Mall 520 Marketing Activity Plan II Activity Time

May X (week X) May 2 1 day (week X).

Activity content

A, sweet Valentine's Day full xx minus xx

During the activity, customers buy clothing products over xx minus xx, over xx minus xx buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.

Second, 520 sweet happiness ceremony

During the activity, customers buy wearing goods in cash, and give a photo coupon worth X photography and a wedding gift certificate worth X photography of xx yuan. Give x tickets to the weekend crosstalk stage for over xx yuan. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.

During the activity, customers pay xx in cash and give xx dolls or movie tickets. Over xx yuan plus xx soap. More than xx yuan plus mini green potted plants. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Presenting place: next to xx Hall of Building X Shopping Mall.

During the activity, customers will be given xx boxes when they spend over xx yuan in cash. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.

Third, sweet brush

During the activity, customers will be given xx credit cards 100 stored-value cards 1 piece when spending over xx yuan per card, and jewelry and jade appliances will be given xx yuan 100 stored-value cards/piece on the same day. The number of single cards on the same day is limited to X, and the number is limited, first come, first served. Gift place: the main service desk on the first floor.

During the activity, customers used xx credit card to buy clothes and cosmetics, and spent 1 set of three-piece care products on the same day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, full xx minus xx

Five, xx gold, platinum discount xx yuan per gram.

Six, the weekend lucky xx points shopping only costs half.

7. The first thank-you meeting in xx summer starts from xx yuan.

Eight, xx household appliances total freezing force (20xx.5. 19-5.20)

20xx Refrigerator Festival officially launched:

1. Vouchers are all over the world.

2. Great value and special price.

3. down payment plus gifts.

4. Buy X refrigerators and washing machines, and send them to xx Park for a day trip of more than xx yuan.

Shopping Mall 520 Marketing Activity Plan III Activity Time:

20xx May 20th.

Activity theme:

Time is silent, but true love lasts forever.

Subject description:

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Location:

Storefront and surrounding areas.

Thematic communication performance:

Run through the activities and form the main performance.

Effective interactive interpretation and content dissemination.

All supplies are marked.

All the publicity performances.

Social influence and word-of-mouth communication.

Part II: Specific activity plan

Activity content:

There is joy in the door:

On the day of the event, all the top xx shoppers presented a diamond ring worth xx yuan.

On the day of the event, at regular intervals, a limited number of xx yuan lucky draw gold rings will be sold.

Send a rose.

1: table tennis exhibition

Theme: The Secret of Attraction.

Awards: The most attractive award.

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.

Person in charge: on-site host.

The winner can get a beautiful diamond ornament from the company.

2. Beautiful love stories

1) when fate comes

Choose customers or owners at random and tell their first wonderful acquaintance with her (him).

Award: the most beautiful encounter award.

Person in charge: on-site host.

The winner can get a beautiful diamond ornament from the company.

3. The lady covers the red veil and ties the man.

Theme: Our love is so tacit.

Award: Best tacit lover award.

Organization: X couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the winner is the one who cancels the game the fastest and plays the best. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.

Person in charge: on-site host.

Competition supervision: on-site customer registration or random selection.

The winner can get a beautiful diamond ornament from the company.

520 Shopping Mall Marketing Activity Plan 41. Background Analysis

On May 20th, the abbreviation "520" was homophonic, meaning "I love you". As the first one to have a hype stunt after May Day promotion, we intend to use the concept of 520 to dig deep into the unshakable market potential of May Day activities and provide a shot in the arm for the sales terminals that are fighting in the fierce competition this year. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion. XX520-Promotion of the theme of "Love Home". It is determined to select xx stores nationwide to carry out this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal publicity, and makes up for the damage caused by the 5 1 price war to the brand.

Second, the theme of the event

Which bed will you sleep in at 520 this year? -xx furniture famous brand 20xx love theme promotion.

Third, the theme hype.

Which bed do you sleep in this year's 520 theme hype promotion table stage time project?

In the first stage, 5.x threw questions online and offline, which caused heated public opinion.

In the second stage, 5.x-5.x hyped up the problem and guided it to develop in a positive direction.

In the third stage, xx was introduced from 5. X to 5. 20, and describes the function of xx bed and its benefits to sleep.

5.20 The fourth stage leads the discussion. Did you sleep in xx bed on May 20th this year?

Fourth, the activity time

20xx.5.x-5.20 (week x-week x).

Verb (abbreviation of verb) activity content

After taking photos at the event site, scan the QR code to participate in the xx lucky draw and get the admission ticket. (This activity needs to be set in the area with the highest population flow in the city, and it is suggested to be in the downtown area) First prize: xx 1 set. Second prize: xx. Third prize: polaroid camera xx. After buying xx products at will during the activity, fill in personal information, wedding date and place, etc. Participate in the lucky draw of xx as a wedding car. The winner can use xx, and the date of use is the date of filling.

Activity gimmick

1. Say your love and win the gift of xx.

2. Use the extended xx as xx's wedding car.

3. Buy furniture and send home appliances.

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Shopping Mall 520 Marketing Activity Scheme 5 Activity Purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3. Do a good job in customer relations.

Activity theme:

Welcome May Day, xx refrigerator big discount.

Activity time:

20xx year x month x day (the actual operation effect is good, extended to x month x day).

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

2. Make publicity in the xx market on xx day: put up posters to pack tricycles, and put up posters in front of the shopping mall on XX day.

3. Check the inventory and site materials on xx.

4. Refinement of unified rhetoric of activities: xx manufacturers do promotional activities in advance, sell at special prices and give exquisite gifts on May Day.

Field operation:

1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.

2.x prototype output.

Activity cost:

Packing tricycles (X vehicles) is xx yuan, transportation cost is xx yuan, and temporary promotion is xx yuan/day ×2 = xx yuan, totaling XX yuan (the venue has a shopping mall application).

Activity summary:

During the period of 1, xx units were sold, accounting for xx% of xx units sold in that month. The main competitors sold xx units in the month.

2. In view of the "May Day" peak season, the sales volume of "May Day" in seven days was xx units.

3. The customer took xx sets of goods that month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (xx, xx, etc. ) It began to be out of stock on May X, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )

4, let the refrigerator sales in xx market have a clearer theme: energy saving, let xx xx. (windfall)

5. Gained the trust of customers.