What are the characteristics of Baidu's information flow?

Baidu information flow resources: Baidu Post Bar, Baidu browser, mobile phone Baidu.

Features of Baidu's information flow: 1) Search for intentional words+users' interests (potential crowd coverage is more accurate) 2) Specify corresponding post bars to place advertisements 3) Most traditional industries-marriage, machinery, investment promotion and joining 4) You can choose 1000 intentional words at most.

Delivery suggestion:

1) The data based on mobile phone Baidu is much higher than that of the other two, so it is recommended to focus on mobile phone Baidu in the early stage. Of course, if the budget is high, it can also be considered at the same time.

2) In the early stage, big words were the main words. It is not recommended to be too detailed, and then gradually increase and expand. You can't limit keywords to death at the beginning.

3) Expand related keywords more based on user scenarios.

For example, wedding photography, thinking that users may still have wedding companies, wedding dresses, housing and other needs, further expand keywords,

How to understand the case of Baidu information flow advertising;

1. Brush the corresponding Baidu client. If you want to see advertisements in a certain industry, you can train Baidu by searching keywords in the corresponding industry, so that you can see the corresponding advertisements.

2 Brush some information flow advertising platforms: for example, AppGrowing:/

You can not only search Baidu, but also search mobile advertising cases of other mainstream platforms.