Why can't you decorate and buy IKEA as exquisitely as the IKEA manual?

There are many long-standing myths in the endless discussion about IKEA in the decoration industry.

-Is IKEA suitable for decoration?

-Want to use all IKEA, but afraid it's too cheap?

-How can I get such a simple and generous style from IKEA?

This may be a misunderstanding of IKEA.

I think IKEA and Uniqlo are the same. It will be brilliant and not cheap, but it is not suitable for the whole set. Especially in the past two years, IKEA has been in transition, and the new product strategy and Uniqlo have to be said to be consistent. Some time ago, their joint name with street brands triggered different levels of consumer competition.

There is a queue to buy IKEA. The carpet was blown up several times together. Can you believe it?

Most importantly, the IKEA style has never had anything to do with the so-called "ins Nordic style".

Maybe when you come up with the list of IKEA products, you can say "simple and generous" and "Nordic simplicity".

But whenever you look at the exhibition hall and IKEA catalogue, IKEA's style has only one theme: fireworks.

This long-delayed article actually wants to answer a question-

Why is the decoration case with "IKEA" as the key word not as exquisite, warm and fashionable as the exhibition hall of IKEA? Where is the gap?

in other words

Ordinary people decorate and buy IKEA, why can't they package the exquisite fireworks in the IKEA manual?

It's really hard not to be tempted to visit the IKEA showroom, but sometimes it's not like this when you buy it back. In fact, there are three main problems.

The first is the lighting arrangement of the IKEA showroom.

Do you remember most of the IKEA showrooms like this? Looking at the richness and beauty, every product is shrouded in an attractive aura. The reason is that these exhibition halls use a large number of multipoint light sources with just the right color temperature.

You can carefully count how many light sources appear in each exhibition hall.

Ikea exhibition space will never put a big main light in the exhibition hall to make everything bright, like the traditional family decoration habit. They are experts in lighting, using different lights to manage each exhibit, creating a rich light and shadow outline, which makes people feel satisfied with their home imagination at a glance.

The picture below shows a very common guest restaurant space exhibition hall in China. At first glance, it is warm, fresh and natural, which is a bit close to the "Nordic style". I like it, don't I?

In fact, at least 15 light sources are used in it, not including the places that the lens didn't take. Each light source has an area responsible for lighting. A single lamp may not have a high wattage, but it is bright enough when combined.

Heartbeat. Ah, this damn desire to buy arises spontaneously.

If you buy this whole set of furniture at home and decorate it on average, you only need 1-2 main lights. Do you think you can restore rich and layered visual effects on the screen?

If we can abandon the main lamp and rely mainly on the scattered light source for lighting, like the American TV series and the British TV series, it will be a step closer to the texture of IKEA.

The second is the richness of spatial details.

Add several exhibition halls to the IKEA annual brochure.

After reading it, I became beautiful again.

Ikea is never easy.

Instead, it is full of the beauty of human fireworks.

Ikea has always been bold in using colors. Maybe many people pay attention to furniture when they look at it, but ignore the classics of its color. Empty sparrow blue, gray green, olive green, Morris wallpaper. Without these rich designs as the background color of the space, it is difficult for IKEA's whole set to shine in the environment of clear soup and little water, but it is easy to appear what we are worried about-the sense of cheapness.

Followed by decorative decorations.

Seriously, who keeps so many clocks in the bookcase? But Haista's locker is really beautiful.

The details that can be seen are full of items or decorations that far exceed the actual needs of life.

I have to say that IKEA is really good at this point. Every corner is properly decorated with corresponding contents, which are numerous and miscellaneous, and set each other off as an interest, which perfectly explains what is called "fireworks".

The third is the appropriate scale and systematic application.

It's a little mysterious, isn't it?

When you look back, whether it is the annual brochure of IKEA or the offline exhibition hall, do you think that the bookcases, sofas and carpets in each space are just right? As if giving me such a small space, I can put all these products away.

But the exhibition hall is a flexible board, but the home is not. So it's easy to find things that fit so well in the exhibition hall, but it's not so right to buy them back.

And many people buy IKEA, and most of them don't buy a complete series that can echo each other.

When I see something I like, I think this one is good and that one is ok. Finally put it together and it's done.

In fact, IKEA's display space has a strong sense of series, which is definitely not the result of random arrangement. The sense of series mentioned here does not refer to the series line with the same name, but the sense of system.

Is it feasible to use IKEA for decoration?

Of course it works. A lot has been said before, so we might as well look at the correct demonstration.

Justin's home in Guiyang.

If I remember correctly, this is the first (and it seems to be the only) IKEA listed in China. The whole house is visible to the naked eye, almost all of them are IKEA products.

The house is not big, but it is fully functional. A living room points out the style of the whole house. A straight man's home with a sense of art in hard work.

The TV wall is pure black, but the other side is made of bare red bricks. If you want to say that he is not industrial, the decorative paintings and green plants on the dining table soften the whole tone.

The red-brown+black background makes the whole living room look like toffee that can't be melted, and then the details are decorated with artistic decorations, which will not make people feel depressed, but has an unspeakable taste.

The bedroom is very simple black and white. Small and simple, all the artistic sense comes from cards and design books that seem to be inadvertently placed on the wall. In addition, there is no extra color in the bedroom furniture.

I once wrote about Uniqlo and thought it was a green leaf product. Then I feel the same way about IKEA now. In order to meet the needs of more people, but also to control the price and be more versatile, IKEA items may not be able to make the finishing touch.

Just like an IKEA single product can score 10, so many pairs of single products can score 60 points together, and this family has just passed.

The remaining 40 points need to be achieved through the environment and details, such as lighting design, color, artistic decoration and so on. With these, it is possible to restore the feeling of 100 in the IKEA showroom in your mind.

The above content was shared by a good user, Peach Cat Chan, and I hope it will help you ~